991 An exploration of the information exchange process

輔仁大學圖書資訊學研究所 991 質性研究 範例報告 １ An exploration of the information exchange process: informationseeking and information dissemination behaviors during organizational socialization 資訊交流過程之探索: 組織社會化中 之資訊尋求與資訊傳播行為之研究 指導老師：邱子恆 學生：周德嬚 學號： 499066043 報告日期： 2010/10/26

Overview 1. 2. 3. 4. 2021/9/6 Background Research methods Reflection Discussion 991 質性研究 範例報告一 資訊傳遞流程之探索 2

1. Background About the writer About the dissertation Abstract Structure 2021/9/6 991 質性研究 範例報告一 資訊傳遞流程之探索 3

Background - About the writer Kathleen Davis Sturgis topics: • Research Ph. D in Speech from U of Illlinois • Communicaton, conflict management, at Urbana-Champaign in 1997 workplace behavior, • productive Founder of Capital Consulting Group • team communication, Author of Dance the Chameleon • of leadership development, • facilitation, • effective presentations, and • career/life renewal Kathleen D. Sturgis, Ph. D. . (n. d). Leadership Facilitator and Consultant. Retrieved on 10/21/2010, from: http: //www. leadershiptrust. org/facilitators-consultants. php 2021/9/6 991 質性研究 範例報告一 資訊傳遞流程之探索 4

Background – About this dissertation University Of Illinois At Urbana-Champaign, 1997. Published by UMI (ISBN: 9780591473483) Collected by Digital Dissertation Consortium (Pro. Queset ID: 740119871) 台大圖資系圖: HD 30. 3/S 78 s 2021/9/6 991 質性研究 範例報告一 資訊傳遞流程之探索 5

Background – Abstract • Findings: Topic: New comers have… • 17 information seeking strategies new comers’ information seeking and • 34 dissemination information dissemination strategies • broader strategy repertoire Organization communication • Socialization process is more complicated has been previously explored by 500 org. than Sample: 52 employees from a fortune socialization empirical literature. Method: QR-observation, interviews, document analyses. 2021/9/6 991 質性研究 範例報告一 資訊傳遞流程之探索 6

Background – Article Structure INTRODUCTION LITERATURE REVIEW METHODOLOGICAL OVERVIEW 1) Organization overview 2) Data collection 3) Procedure 4. REFINEMENT OF THE INTERVIEW PROTOCOL 1) Original protocol 2) Refine 5. RESULTS 6. CONCLUSION 1. 2. 3. 2021/9/6 991 質性研究 範例報告一 資訊傳遞流程之探索 7

2. Research Methods Block building Methods Organization context Data collection Procedures 2021/9/6 991 質性研究 範例報告一 資訊傳遞流程之探索 8

Empirical Objectives (block building) Understand (identify and reconstruct) newcomers’ perspective of the socialization experience. Focus on communication activities of which org. are practicing. (tacit and explicit) 2021/9/6 991 質性研究 範例報告一 資訊傳遞流程之探索 9

Why QR? Emphasizing process and meanings, Social construction of reality Situational constraints Communication activities actions, and practices. 2021/9/6 – words, behaviors, 991 質性研究 範例報告一 資訊傳遞流程之探索 10

1. Organizational Context Site Selection Overview Organizational Socialization Process 2021/9/6 991 質性研究 範例報告一 資訊傳遞流程之探索 11

Site Selection Criteria Participation Cooperation (esp. gatekeeper’s attitude) Access Internal data QR must do - Written proposal (mission, objective, expected effectiveness) Sampling – purposive sampling 2021/9/6 991 質性研究 範例報告一 資訊傳遞流程之探索 12

Organization Overview Plaxtex International telecommunication corporation Headquarter 650 employees 120 recruited last year. Mission: invention, production, distribution Key functions: RD, Operation, Marketing 2021/9/6 991 質性研究 範例報告一 資訊傳遞流程之探索 13

Organizational structure 10% 70% 10% 8% 62% No product manager Products were driven through a cross-functional process 2021/9/6 991 質性研究 範例報告一 資訊傳遞流程之探索 14

Organizational structure Structure Issues Implicit product structure – affect RD, Op, Marketing Multiple informal reporting relationships and constantly shifting responsibilities 2021/9/6 991 質性研究 範例報告一 資訊傳遞流程之探索 15

Other findings Offer competitive wage and benefits packages Issues Low turnover rate Loss major customer while studying Lower profit 2021/9/6 991 質性研究 範例報告一 資訊傳遞流程之探索 16

Socialization process Day 1: indoctrination ▪ 6 -8 hrs ▪ Policy overview ▪ Benefits overview ▪ Safety overview ▪ Handbooks, information sheets, misc forms ▪ Videos: products, company benefits, job safety. Day 2: on-the-job training ▪ Differ by between or within the dept. 2021/9/6 991 質性研究 範例報告一 資訊傳遞流程之探索 17

2. Data Collection Interviews 訪談法 Observation 觀察法 Participant Selection 2021/9/6 取樣標準 991 質性研究 範例報告一 資訊傳遞流程之探索 18

Interviews Semi-structure and unstructured 半結構與非結構式訪談 Semi: to collect similar information from all. Unst. : reduce tension. raise test hypotheses probe specific question 2021/9/6 991 質性研究 範例報告一 資訊傳遞流程之探索 19

Interviews Tape recoded 訪談錄音 Open ended interviews Unexpected responses Important!: ▪ Gain permission 事前取得同意 ▪ Place on unobtrusive location 放在不醒目之處 ▪ Record nonverbal behaviors and general responses 筆記紀錄訪談以外的發現 2021/9/6 991 質性研究 範例報告一 資訊傳遞流程之探索 20

Observation Duration: 295 hrs within 2 months Attending: Meeting, Formal orientations, Popcorn parties, Celebrations Document collections Corporate, division, location, emp. Data, orientation material. 2021/9/6 991 質性研究 範例報告一 資訊傳遞流程之探索 21

3. Procedure Prior to interview 聯繫過程 Data Analysis 資料分析 Analysis process 分析過程 Unit of Analysis 分析 Data Coding 資料解譯 Data Analysis 資料分析 2021/9/6 991 質性研究 範例報告一 資訊傳遞流程之探索 24

Prior to interviews Contact division’s HR Briefing to top/ middle managers Permission letter (top middle manag. ) Personal meeting with middle managers Supervisors briefed by middle managers Interviewees received project letter(from researcher) 7. Supervisor arrange interviews. 1. 2. 3. 4. 5. 6. 2021/9/6 991 質性研究 範例報告一 資訊傳遞流程之探索 25

After interviews 2021/9/6 Report & formal presentation to top man. Impression of the culture Socialization strengths and weaknesses Recommendation 991 質性研究 範例報告一 資訊傳遞流程之探索 26

Data Analysis 資料分析 2021/9/6 4 phases: Organizational immersion 融入組織 Data transcription 轉錄資料 Data immersion 了解資料 Content analysis 分析資料 991 質性研究 範例報告一 資訊傳遞流程之探索 27

Organizational immersion 1991 data collection – interview, observation, documents analysis. Summary of theme and observations when is done data collection. 2021/9/6 991 質性研究 範例報告一 資訊傳遞流程之探索 28

Data Transcription 轉錄資料 2021/9/6 4 transcribers follow guidelines Training: Sample recording Meeting for discussions Note taking 991 質性研究 範例報告一 資訊傳遞流程之探索 30

Data Coding 編碼 2021/9/6 Topic codes What is the excerpt about relative to describing the organization? Community activities codes Derived from information acquisition literature. 4 question to categorize Information seeking and dissemination. 991 質性研究 範例報告一 資訊傳遞流程之探索 34

Data Coding 編碼 2 nd coder提供預期信度 Scott’s Pi交叉信度比對, 2021/9/6 Topic code. 96 Information seeking code. 86 Information Dissemination code. 88 991 質性研究 範例報告一 資訊傳遞流程之探索 35

More readings Huotari, M. & Chatman , E. (2001). Using everyday life information seeking to explain organizational behavior. Library & Information Science Research, Volume 23, Issue 4, 351 -366. Choo, C. W. (2002). Information management for the intelligent organization: the art of scanning the environment. Retrieved 10/22/2010, from: http: //www. google. com/books? hl=zh. TW&lr=&id=IDl. Dwy 9 Ufms. C&oi=fnd&pg=PR 13&ots=8 p 2 ahob 2 kv&sig =hj. ZPk 0 MD_OXYKHare. Gdtrzul. IAM#v=onepage&q&f=false Flanagin, A. J. & Waldeck, J. H. (2004). Technology Use and Organizational Newcomer Socialization. Journal of Business Communication, vol. 41 no. 2 137 -165. 2021/9/6 991 質性研究 範例報告一 資訊傳遞流程之探索 38

Refection 反思 QR researcher has to be ready to immerse into the sample organization. Presentation skill is required. Build up reliability. Follow literature and explore samples carefully, cross exam. data coding and analyses methods. 2021/9/6 991 質性研究 範例報告一 資訊傳遞流程之探索 39

Question and Discussion? Thank you for your attention 2021/9/6 991 質性研究 範例報告一 資訊傳遞流程之探索 40