7 3 Graphs 7 4 Market segmentation Graphs

7. 3 Graphs 7. 4 Market segmentation

Graphs • Understand the benefit of each type of graph in English • Line graphs • Show size and speed (comparable) • Will see more often throughout your studies

Market segmentation • What is a segment? • What different segments of the market can you think of? • Why do marketers choose to segment the market? • Choose a product you can see on your table. Which segment(s) would you market it too if you were designing a marketing campaign and why?

Segmentations • Location – By region or country as they often have common characteristics which ______ buying attitudes e. g. income person or culture and tastes • Age and gender – different age groups have vastly different wants and needs, similarly, different genders have different needs. Complete activity page 86 • Income and social class – Income and class determine the likelihood of spending e. g. high income can buy branded perfumes while low income buy cheaper perfumes. • Behavioural – See next slide • Can you think of any other segmentations? Read “Did you know? ” on page 87 • Watch Mcdonalds segmentation video

Activity • Each group will be given a product • Make a list of the benefits of the product and the features. • Analyse the product assigned to you as a group. • Who is your target market and what segmentation will you market too? • Answer the following questions:

Homework • Summary questions 1+2 • Short answer questions 8 -10 • Finish in-class activity in groups