5 Stages The 5 Stages of the Consumer

  • Slides: 8
Download presentation
5 Stages

5 Stages

The 5 Stages of the Consumer Decision-Making Process in Consumer Behavior as established by

The 5 Stages of the Consumer Decision-Making Process in Consumer Behavior as established by John Dewey Problem/Nee d Recognition Information Search Evaluation of Alternative s Purchase Decision Here’s how to make the five stages of the consumer decision-making process in consumer behavior work for you… Post. Purchase Behavior

Problem/Need Recognition • • What motivates your target market? What drives this particular consumer’s

Problem/Need Recognition • • What motivates your target market? What drives this particular consumer’s behavior? Help your sales team, retail location, or website create a seamless process to influence and guide the consumer through

Information Search • What are your consumers’ needs and questions? • How does your

Information Search • What are your consumers’ needs and questions? • How does your marketing compare to your competition? Your print, visual, in-person, or online sales and marketing should be built to answer your consumers’ questions and position your product or service as an ideal match for their needs.

Evaluation of Alternatives • What are the most common objections? • What rebuttals are

Evaluation of Alternatives • What are the most common objections? • What rebuttals are most effective? • What is my competition providing that I don’t? Know your competition and be prepared for the most common objections with effective rebuttals to prevent the loss of a sale.

Purchase Decision • What does the consumer perceive as a risk? • How can

Purchase Decision • What does the consumer perceive as a risk? • How can I appeal to their sense of need? Lowering the consumer’s perception of risk and appealing to their sense of need can steer the consumer to a purchase.

Post-Purchase Behavior • What would cause the consumer to experience dissonance? Knowing what prompts

Post-Purchase Behavior • What would cause the consumer to experience dissonance? Knowing what prompts a return is just as important as knowing why a consumer decides to make a purchase.

What you don’t know CAN hurt you! You’re only seeing 20% of your consumer’s

What you don’t know CAN hurt you! You’re only seeing 20% of your consumer’s search and traffic behavior from standard consumer behavior research. Contact us to discover the 80% of vital consumer behavior information you’ve been missing!

Consumer Choice Stage 5 Commerce Consumer Choice ConsumerConsumer Choice Stage 5 Commerce Consumer Choice Consumer
THE CONSUMER CHAPTER 2 THE CONSUMER A consumerTHE CONSUMER CHAPTER 2 THE CONSUMER A consumer
CHAPTER 7 THE CONSUMER The Consumer A consumerCHAPTER 7 THE CONSUMER The Consumer A consumer
Consumer Markets and Consumer Buyer Behavior Definitions ConsumerConsumer Markets and Consumer Buyer Behavior Definitions Consumer
Consumer Behavior Environmental influences on consumer behavior ConsumerConsumer Behavior Environmental influences on consumer behavior Consumer
Consumer Culture Theoretics Consumer Culture Definitions Consumer cultureConsumer Culture Theoretics Consumer Culture Definitions Consumer culture
Consumer Behavior Consumer behavior research Consumer Behavior ResearchConsumer Behavior Consumer behavior research Consumer Behavior Research
CONSUMER BEHAVIOR CONSUMER AFFECT COGNITION CONSUMER BEHAVIOR MARKETINGCONSUMER BEHAVIOR CONSUMER AFFECT COGNITION CONSUMER BEHAVIOR MARKETING
STAGES OF LEARNING National 5 Physical Education STAGESSTAGES OF LEARNING National 5 Physical Education STAGES
Stages of a Relationship Emotional Stages Development ofStages of a Relationship Emotional Stages Development of
Stages of Prenatal Development z Stages of PrenatalStages of Prenatal Development z Stages of Prenatal
STAGES DE TENNIS ET MULTISPORTS STAGES JEUNES duSTAGES DE TENNIS ET MULTISPORTS STAGES JEUNES du
Stages 3 4 These stages are the sameStages 3 4 These stages are the same
Stages en milieu de travail I III StagesStages en milieu de travail I III Stages
Stages of the Information Search Process Stages ofStages of the Information Search Process Stages of
The crisis process Stages of Crisis Stages RecognitionThe crisis process Stages of Crisis Stages Recognition
Stages of Career Development Five Stages SelfAssessment ResearchStages of Career Development Five Stages SelfAssessment Research
Introduction requirements During various diseases stages and stagesIntroduction requirements During various diseases stages and stages
Stages of Prenatal Development z Stages of PrenatalStages of Prenatal Development z Stages of Prenatal
Stages of Team Development 4 Stages of TeamStages of Team Development 4 Stages of Team
BTS Aronautique Les stages en entreprise Deux stagesBTS Aronautique Les stages en entreprise Deux stages
Child Development Ages Stages Developmental Ages Stages InfantChild Development Ages Stages Developmental Ages Stages Infant
Milieux non agres et stages option Stages optionnelsMilieux non agres et stages option Stages optionnels
Linear Stages Theory and Rostows Stages of EconomicLinear Stages Theory and Rostows Stages of Economic
Rostows Stages of Growth Rostows Stages of GrowthRostows Stages of Growth Rostows Stages of Growth
Rostows Stages of Growth Rostows Stages of GrowthRostows Stages of Growth Rostows Stages of Growth
Understanding Reaching the Consumer Consumer motivations Is theUnderstanding Reaching the Consumer Consumer motivations Is the
National Consumer Agency Consumer Empowerment and Complaints MarketNational Consumer Agency Consumer Empowerment and Complaints Market
National Consumer Agency Market Research Findings Consumer SwitchingNational Consumer Agency Market Research Findings Consumer Switching
TAFTA and the Threat to Consumer Protection ConsumerTAFTA and the Threat to Consumer Protection Consumer
Smart Law Consumer Law Consumer Law Lesson ObjectivesSmart Law Consumer Law Consumer Law Lesson Objectives
Consumer Economics Chapter 3 Consumer Theories and ModelsConsumer Economics Chapter 3 Consumer Theories and Models
Chapter 16 Consumer Decision Making and Beyond ConsumerChapter 16 Consumer Decision Making and Beyond Consumer
Chapter 3 Consumer Choices 3 1 Consumer EthicsChapter 3 Consumer Choices 3 1 Consumer Ethics
Consumer Decision Making Levels of Consumer Decision MakingConsumer Decision Making Levels of Consumer Decision Making
Consumer Ed Ch 3 Becoming a Smart ConsumerConsumer Ed Ch 3 Becoming a Smart Consumer
Consumer Rights and Responsibilities Chapter 23 Consumer MovementConsumer Rights and Responsibilities Chapter 23 Consumer Movement
Consumer Markets and Consumer Buyer Behavior Chapter 5Consumer Markets and Consumer Buyer Behavior Chapter 5
Consumer Decision Making 4 H Consumer Education CDMConsumer Decision Making 4 H Consumer Education CDM
SIF 3 First Consumer Java SIF 3 ConsumerSIF 3 First Consumer Java SIF 3 Consumer