5 Principles of Design Repetition Balance Emphasis Contrast

5 Principles of Design • Repetition • Balance • Emphasis • Contrast • Unity

Repetition is the use of an element(s) of art more than once in a composition or picture plane

REPETITION CAN CREATE SPACE, PATTERN OR RHYTHM

Repetition creating space

Repetition can create pattern

Repetition can create rhythm

Rhythm

Balance – the distribution of visual weight within the picture plane • Symmetrical or formal balance • Asymmetrical or informal balance

Formal Balance is symmetrical or equal along a central axis

Formal Balance

Formal Balance

Informal Balance Formal Balance

Informal Balance is asymmetrical picture plane weight

Emphasis • Utilizing the Elements & Principles of Art to lead the viewers’ eye to a created a focal point (center of interest)

Emphasis ? ? 1. Balance 2. Color 3. Repetition 4. Value 5. Contrast 6. Rhythm

E M P H A S I S ?

Contrast – utilizing differences or variations of the elements & principles of art to create a focal point and viewer interest HIGH CONTRAST – bold or extreme differences

Low Contrast – displaying subtle variations in the elements and principles of art

SHAPE CONTRAST

Chiaroscuro – Italian term, translates into English as light and dark

S I Z E C O N T R A S T

S I Z E C O N T R A S T

Contrast in Value

Contrast in Value

UNITY – the harmony of all the principles and elements of art working in concert to create an effective, interesting work of art

UNITY • COLOR • TEXTURE

UNITY • COLOR • TEXTURE • BALANCE

UNITY Balance, Color, Value

UNITY Balance, Color, Value & Texture