5 Macro Trends A Macro Trend 2 5

5 Macro Trends

A Macro Trend 2

5 Macro Trends 1 New Value Mindset 2 A Hunger for 3 Relationships Health & Wellness 4 “Do the Right Thing” 5 Consumer 2. 0 3

Consumer 2. 0: Age Wave 4

Consumer 2. 0: Multicultural 5

Consumer 2. 0: Urbanization 6

Consumer 2. 0: Technology 7

Consumer 2. 0 More selective, more impatient, more demanding, more diverse, shop fewer stores 8

New Value Mindset § 81% claim “will not go back to shopping the way I used to” § Research and planning for purchases § Budget management now an aspirational badge Powerful, emotional connection or low price – No middle ground 9

A Hunger for Relationships § § Experiences vs. Transactions 10

Health & Wellness Products & Services • Health Attentiveness • Holistic Nutrition/ Natural Supplements Performance Work-Life Balance • Prevention • Exercise • Workplace Wellness • Programs • Brand Opportunities Demand choices that support fitness and nutrition plus emotional / spiritual wellbeing 11

“Do The Right Thing” Bob Greenblatt We don’t have many honest people in life right now. Our athletes lie to us, our celebrities lie to us, our politicians lie to us, even the media lie to us. Chairman, NBC 12

“Do The Right Thing” § § § In a world of less trust, great brands can thrive 13