491 Dutton St Lowell MA 01854 978 970
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491 Dutton St Lowell, MA 01854 978. 970. 4710 808 Main St. Fitchburg, MA 01420 978 -343 -6911
We partnered with Yahoo! Because… Yahoo! has more than 500 million users, reaching 3 of every 5 Internet users in the world, and 3 of every 4 in the U. S. com. Score Media. Metrix WW, April 2008 and Yahoo! Internal Data
Yahoo! is in the top 3 position in 25 vertical categories. * Movies Television Music E-mail Groups (Custom)* Entertainment News 1. IMDB 1. Yahoo! TV 1. AOL Music 1. Yahoo! Mail 1. Facebook Groups 1. OMG! 2. Moviefone 2. AOL Television 2. Yahoo! Music 2. MSN Hotmail 2. Yahoo! Groups 2. TMZ 3. Yahoo! Movies 3. MSN TV 3. MTV Networks Music 3. AOL Email 3. Google Groups 3. People Shopping (Comparison) Careers Reference Games Search Finance 1. Shopzilla. com 1. Careerbuilder 1. Wikipedia 1. Yahoo! Games 1. Google 1. Yahoo! Finance 2. Shopping. com 2. Yahoo! Hot. Jobs 2. Yahoo! Answers 2. EA Online 2. Yahoo! Search 2. AOL Money & Finance 3. Yahoo! Shopping 3. Monster 3. Answers. com 3. Disney Games 3. Ask Network 3. MSN Money Real Estate Web Hosting Home Pages 1. Move Network 1. Yahoo! Geocities 1. Yahoo! Front. Page 2. MSN Real Estate 2. Lycos Tripod 2. Google Homepage 3. Yahoo! Real Estate 3. Freewebs. com 3. MSN Homepage Personals 1. Singlesnet. com 2. Yahoo! Personals 3. True. com News 1. Yahoo! News 2. MSNBC 3. CNN IM (application) Sports My (Custom)* 1. My Yahoo! 2. i. Google 3. My MSN Radio 1. Yahoo! Sports 1. e. Bay Motors 2. ESPN 2. Edmunds. com 3. FOX sports on MSN 3. Yahoo! Autos Photos 1. Yahoo! Messenger 1. Clear Channel Online 1. Facebook 2. MSN Messenger 2. Pandora 2. Photobucket 3. AIM 3. LAUNCHcast 3. Flickr Source: com. Score Media Metrix, May 2008 Base: P 2+ U. S. data. ; Note: Homepages, My and Groups are not traditional categories in com. Score’s service * Additional properties not shown: Yahoo! Weather Autos Travel 1. Travel Ad Network 2. Yahoo! Travel 3. Tripadvisor
More Impressions and Audiences for you to reach Unmatched Reach In Your Local Market Of the total online audience in the Boston DMA, 68% uses Yahoo! That’s 2. 5 million monthly unique visitors. Add Yahoo! with your local newspaper. com and you have incredible online reach. 68% of the Boston online audience uses Yahoo! Source: com. Score Media Metrix, August 2008 4
The Boston DMA
Local Online Market to Top $22 B by 2012 Source: Borrell Associates, May 2008 “What Local Media Sites Earn – Annual Report. ” 6 6
Millions of Dollars Local Online Ad Spending Growth LOCAL online ad spending in the Boston DMA has increased more than six-fold in the past five years! Source: Borrell Associates LOCAL online ad spending is expected to grow by more than $59 million in 2009. (est. )
The Yahoo! Targeting Advantage The Right Message to the Right User at the Right Time Yahoo! offers many unique targeting capabilities to find an advertiser’s most valued customers, eliminate waste and improve return on investment.
Key Targeting Products Based on Segmentation Data Demographic Targeting Geographic Targeting Time-of-Day Targeting User System Targeting Based on Consumer Actions Behavioral Targeting “Engager” Behavioral Targeting “Shopper” Behavioral Targeting Life Stage & Income Levels Frequency Capping
The Art of Targeting Profile DMA/Autos BT/Male DMA/Autos BT/ Male/25 -34 Reach Efficiency Targeting Cost
Yahoo! Behavioral Targeting Experience Joan is interested in buying an MP 3 player Y! BT system begins to decipher activity on the Y! network Based on what she does, how much and how often, she is assigned to relevant BT categories and served ads based on those categories. Search + Page Views + Search Clicks + Ad Views = Y! BEHAVIORAL TARGETING
Pricing: Yahoo. com & Newspaper. com Behavioral & Demographic Targeting Rates Newspaper. com or Newspaper. com & Yahoo! All prices include 1 layer of Targeting* Lrg Rectangle (300 x 250) $19. 00 CPM Leaderboard (728 x 90) $17. 00 CPM Skyscraper (160 x 600) $18. 00 CPM * Additional targeting layers (behavioral or demographic) $5. 00 CPM for 1 st additional layer $3. 00 CPM for 2 nd additional layer $2. 00 CPM for 3 rd additional layer Demographic Targeting Available: Male/Female, Age. (Income available only on Newspaper. com) Behavioral Targeting offers you engagers or shoppers in 450+ categories on Yahoo!. RON (Run of Network aka Run of Site) Newspaper. com or Newspaper. com & Yahoo! Lrg Rectangle (300 x 250) $14. 00 CPM Leaderboard (728 x 90) $12. 00 CPM Skyscraper (160 x 600) $13. 00 CPM To target a section add $2. 00 CPM Examples of sections: Yahoo! (Maps, Weather, Local) Newspaper. com - (Home, Sports, Lifestyle, Local News) Yahoo! Only BT - (Sold without Newspaper. com) Choose ad size; 300 x 250, 728 x 90 or 160 x 600 All prices include 1 layer of Targeting* Rate: $24. 00 CPM If you add on additional layers the additional costs are: $5. 00 CPM for 1 st additional layer $3. 00 CPM for 2 nd additional layer To target a section add $2. 00 CPM Behavioral Targeting offers you engagers or shoppers in 450+ categories on Yahoo!.