4 Week Timeline Week Team Member Category Donor

4 Week Timeline Week ___ ✓ Team Member Category Donor Engagement Board (Use as Fundraising Champions) Staff Social Media (Focus on Facebook OR Twitter) Giving Day Profile Your Website Task

4 Week Timeline Week 4 ✓ Team Member Category Task Donor Engagement Call major donors to let them know you're participating in #Oregonians. Give them specifics with the date, time, and details. Tell them why it's important to give on that specific date (prizes, raises awareness). Board (Use as Fundraising Champions) Explain your reasoning for participation and how you hope to achieve your goals. Ask them to join as fundraising champions. In your explanation, include what a fundraising champion is, why you chose them as your fundraising champion, and how important they are to you as a supporter. Staff Assign major roles and responsibilities to your staff (donor engagement, fundraising champion/board engagement, and campaign management). Ask them to update their email signature with the #Oregonians. Give logo and a link to your #Oregonians. Give profile page. Social Media (Focus on Facebook OR Twitter) Announce your participation in #Oregonians. Give! Giving Day Profile Sign up and customize your #Oregonians. Give profile page. Your Website

4 Week Timeline Week 3 ✓ Team Member Category Task Donor Engagement Board (Use as Fundraising Champions) Provide your board with the sample emails, social media posts, and communication timeline, and steps to create their pages. Ask your board to update their social media profiles with #Oregonians. Give promotional materials Staff Social Media (Focus on Facebook OR Twitter) Giving Day Profile Your Website Download all of the promotional graphics from the #Oregonians. Give website and update your social media profiles with #Oregonians. Give branding.

4 Week Timeline Week 2 ✓ Team Member Category Donor Engagement Task Send a "Save the Date" to past donors to let them know you're participating in #Oregonians. Give them specifics with the date, time, and details about the Giving Day. Tell them why it's important to give on that specific date. Board (Use as Fundraising Champions) Staff Check in with your team to see how things are going. Ask the team to update their social media profiles with #Oregonians. Give promotional materials Social Media (Focus on Facebook OR Twitter) Giving Day Profile Your Website Place the #Oregonians. Give logo to your website and link it to your #Oregonians. Give page.

4 Week Timeline Week 1 ✓ Team Member Category Donor Engagement Task Send out a "1 Week Away" email to your donors. Encourage them to schedule a time to give, share, or fundraise. Include ways people can help spread the word and a link to your campaign page. Board (Use as Fundraising Champions) Staff Social Media (Focus on Facebook OR Twitter) Giving Day Profile Your Website Post a “ 1 Week Away” post

4 Week Timeline Days Before - 6 ✓ Team Member Category Task Donor Engagement Download the day of messaging timeline. Board (Use as Fundraising Champions) Download the day of messaging timeline. Staff Social Media (Focus on Facebook OR Twitter) Giving Day Profile Your Website Download the day of messaging timeline.

4 Week Timeline Days Before - 5 ✓ Team Member Category Task Donor Engagement Board (Use as Fundraising Champions) Staff Social Media (Focus on Facebook OR Twitter) Giving Day Profile Your Website Review your Giving Day profile to ensure it looks just as you'd like it to. Make tweaks based on campaign progress so far.

4 Week Timeline Days Before - 3 ✓ Team Member Category Task Donor Engagement Board (Use as Fundraising Champions) Staff Social Media (Focus on Facebook OR Twitter) Giving Day Profile Your Website Check in one more time to ensure everything is in place.

4 Week Timeline Days Before - 2 ✓ Team Member Category Task Donor Engagement Board (Use as Fundraising Champions) Staff Social Media (Focus on Facebook OR Twitter) Giving Day Profile Your Website Make a test donation to ensure all messaging is accurate, and so you'll be able to answer donor questions about the process.

4 Week Timeline Days Before - 1 ✓ Team Member Category Task Donor Engagement Send out a "Tomorrow's the Big Day" email. Remind donors how they can give, why it's important they give on this date, and how it will benefit your organization. Include a link to your #Oregonians. Give profile page! Board (Use as Fundraising Champions) Send out a "Tomorrow's the Big Day" email. Remind your board of what their role is, why it's important they support your organization, and how it will benefit your organization. Include a link to your #Oregonians. Give profile page! Staff Send a quick reminder to your staff of what their role is. Go over the schedule for the day. And remember, have fun! Social Media (Focus on Facebook OR Twitter) Post a "Tomorrow's the Big Day" post. Use the hashtag #Oregonians. Give! Giving Day Profile Your Website

4 Week Timeline Day of - General ✓ Team Member Category Task Donor Engagement Board (Use as Fundraising Champions) Staff Social Media (Focus on Facebook OR Twitter) Giving Day Profile Your Website Gather "Giving Day" provisions to get everyone excited about the day and set up your #Oregonians. Give Command Post. Bring in donuts and coffee in the morning, arrange for lunch for everyone, encourage people to take breaks during the day, etc. Keep a tally in a visible place in your #Oregonians. Give Command Post about the progress your campaign is making throughout the day. Share inspiring stories and comments from donors and benefactors. This could even spark some great social media content!

4 Week Timeline Day of - 12: 00 AM ✓ Team Member Category Task Donor Engagement Send out a celebratory email announcing #Oregonians. Give has begun! Board (Use as Fundraising Champions) Send out a celebratory email announcing #Oregonians. Give has begun! Staff Send out a celebratory email announcing #Oregonians. Give has begun! Social Media (Focus on Facebook OR Twitter) Post a "celebration" post. Use hashtag #Oregonians. Give! Giving Day Profile Your Website

4 Week Timeline Day Of - 12: 01 AM - 11: 59 PM ✓ Team Member Time Category Task 9: 00 AM Social Media Thank everyone for their support so far 10: 00 AM Donor Call major donors and thank them for their support. Ask if they can give today (if they haven't already given for #Oregonians. Give). Board (use as Fundraising Champions) Check in with your fundraising champions. How are things going? What do they need help with? Provide updates on the campaign as well. Social Media 12: 00 PM Post a story about your organization with an engaging photo Donor Update donors on the progress of your campaign. Include totals so far, and how much this will help your organization. Board (use as Fundraising Champions) Update your board on the progress of your campaign. Include totals so far, and how much this will help your organization. Encourage them to share on social media, send out an email, or make personal phone calls Staff Take a stretch/coffee/lunch break! Make sure you recharge over the course of the day so you don't burn out. Social Media Post a noon update about the progress you've made

4 Week Timeline Day Of - 12: 01 AM - 11: 59 PM CONTINUED ✓ Team Member Time 4: 00 PM Category Task Donor Send a "End of the Workday" email asking for donations Social Media Post a story about your organization with an engaging photo 5: 00 PM Board Check in with your fundraising champions. How are things going? What do they need help with? Provide updates on the campaign as well. 7: 00 PM Social Media Post another update about the progress you've made 11: 00 PM Donor Send out a "Final Hour" email Board Send out a "Final Hour" email Staff Send out a "Final Hour" email Social Media Send out a "Final Hour" email

4 Week Timeline Day After - 12: 00 AM ✓ Team Member Category Task Donor Engagement Thank your donors for their support during #Oregonians. Give. Board (Use as Fundraising Champions) Thank your board for their support during #Oregonians. Give. Staff Thank your staff for their support during #Oregonians. Give. Social Media (Focus on Facebook OR Twitter) Post a thank you message. Use hashtag #Oregonians. Give! Giving Day Profile Your Website

4 Week Timeline Days After - 1 ✓ Team Member Category Task Donor Engagement Board (Use as Fundraising Champions) Staff Social Media (Focus on Facebook OR Twitter) Giving Day Profile Your Website Update your social media profiles with your regular branding. If you're continuing your campaign after #Oregonians. Give is over, update with your campaign branding.

4 Week Timeline Days After - 7 ✓ Team Member Category Task Donor Engagement Board (Use as Fundraising Champions) Staff Ask to help with writing notes and calling donors to thank them for their support. Thank your team for their help Social Media (Focus on Facebook OR Twitter) Giving Day Profile Your Website

4 Week Timeline Days After - 14 ✓ Team Member Category Task Donor Engagement Send handwritten notes to your donors to thank them for their generous support. Board (Use as Fundraising Champions) Send handwritten notes to your board to thank them for their generous support in getting the word out about your campaign. Staff Social Media (Focus on Facebook OR Twitter) Giving Day Profile Your Website