4 th Mfair Bangkok 2017 Exhibitor Questionnaire Results
4 th Mfair Bangkok 2017 Exhibitor Questionnaire Results Report Factory Network Asia (Thailand) Co. , Ltd. 30. June 2017 1
Summary ■ Number of Exhibitors 191 companies ■ Number of Questionnaires Subjects All exhibitors (191) ■ Number of Visitors 10, 655 ■ Questionnaire Distribution Date 21~23 June (3 days) ■ Number of Questionnaires Collected 149 companies ■ Percentage of Questionnaires Collected 78% 2
Questionnaire Results (3 days) Number of Business Meetings (exhibitors & visitors) Number of Estimated Sales Value Successful Business Meetings Estimated Purchase Value 21 sr (Wed) 1, 220 488 THB 101, 543, 121 THB 31, 227, 573 22 nd (Thurs) 1, 468 470 THB 294, 088, 788 THB 30, 424, 848 23 rd (Fri) 1, 324 402 THB 122, 296, 048 THB 29, 166, 667 3 -day total (for 2016) 4012 (3, 823) 1, 360 (1, 322) THB 517, 927, 958 (THB 354, 504, 000) THB 90, 819, 088 (THB 90, 080, 000) ※The values in this table are calculated by totaling the questionnaire results for the entire event period (percentage of questionnaires collected = 78%) 【 3 -day Questionnaire Results Analysis – Comparison with Previous Year 】 The number of exhibitors is the same as last year; therefore, the number of business meetings and successful meetings are also approximately the same. However, the estimated sales value has significantly increased, which indicates that there were many meetings that resulted in very profitable deals. 3
Number of Business Meetings and Success Rate Analysis ■Number of Business Meetings for Each Exhibitor (1 -day average) This year (2017) More than 15 firms 10 -15[PERCENTAG firm E] [PERCENT AGE] Less than 5 firms [PERCENT AGE] Last year (2016) 5 -10 firms [PERCENT AGE] More than 15 firms 10 -15 [PERCENTA firms GE] [PERCENT AGE] Less than 5 firms [PERCENT 5 -10 firms AGE] [PERCENT AGE] ■ Number of Successful Business Meetings for Each Exhibitor (1 -day average) This year 0 firm More than 5 -10 firms [PERCENT (2017) 10% AGE] 2% Less than 5 firms 86% Last year 0 firm More [PERCENT 5 -10 firmsthan 10 (2016)AGE] 3% firms [PERCENT AGE] Less than 5 firms [PERCENT AGE] 【Average Daily Number of Business Meetings for Each Exhibitor 】 There are 10 maximum slots for business meetings for each day. However, the number of exhibitors who meet with more than 10 companies have increased compared to last year. 【Number of Successful Business Meetings 】 Among business meetings conducted in 1 day, most exhibitors have found a meeting partner that they would like to continue business discussion with. 4
Regarding Exhibitors’ Opinions ■Satisfaction Rate for Overall Event This year (2017) Not satisfied [PERCENTAGE] Not very satisfied [PERCENTA GE] Somewhat satisfied [PERCENTA GE] Very satsified 7% Last year (2016) Not very satisfied [PERCENTA GE] Somewhat satisfied [PERCENTA GE] Satisfied [PERCENTA GE] Very satisfied [PERCENTA GE] Satisfied [PERCENTA GE] ■Possibility of Participating Next Year This year (2017) Will not Want to exhibit join as [PERCENTA Want to visitor GE] exhibit [PERCENTA GE] Considering exhibit [PERCENTAGE ] 【Reasons for Satisfaction】 l Had business meetings with high potentials l 3 days is the appropriate length for maximum effectiveness l Can do matching online before the event l Booth is larger than last year Last year (2016) Will not Want to exhibit join as [PERCENTA Want to GE] visitor exhibit [PERCENTA GE] Considering exhibit [PERCENTAGE ] 【Reasons for Dissatisfaction】 l Number of visitors is too low l The hall is too dark l Most companies also want to sell – difficult to do business matching 5
Problems and Suggestions for Next Year Problems Exhibitors felt that the number of visitors is fewer than last year. Most visitors from Manufacturing Expo (Hall 98 -104) did not come into Mfair. The hall is too dark. The number of exhibitors with matching needs is too few. Suggestions ・Reconsider the event location ・Re-design the signs and promotional materials all over BITEC to bring in more visitors - Lead visitors’ car to hall entrance - Place Mfair AD at every registration counter - Have staff stationed at connecting areas between halls to bring in more visitors ・The light inside the hall is already set at maximum brightness. The organizer will have to discuss with the hall staff regarding how to change to hall lighting. As there are still not many companies with buying needs joining the fair, the organizer will increase the size of big buyer area and bring in more buyers next year. 6
Opinions from Customers This is my first time with this event and it turns out to be a very useful experience. For next time, I would like to prepare myself better and apply as exhibitor again. I had an opportunity to do business meetings with many new potential suppliers. I felt that there are fewer visitors than last time. I like that the booth is expanded to 6 sqm. For next year, I would like the organizer to keep this size. There was no parking space. I would like to see more big buyers participating in the next event. The content of business meeting is very useful to me. 7
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