30 SECOND PITCH Gentleman Youve all purchased greeting

30 SECOND PITCH Gentleman. . . • You’ve all purchased greeting cards for that special person and have muddled through dozens of cards looking for the perfect one, you know, the one which best describes your feelings which you sometimes have a hard time articulating. • More often than not the card you purchase is a compromise, a card that fits the occasion, but does not fully express your feelings, have the right tone or set the right mood. • If your tired of wasting time, energy and money shopping for compromise cards, than we have a service for you. • Let us create the perfect cards for your special person. Our experienced staff of female writers and graphic artists can assist you with all those special occasions.

Cupid’s Arrow by Marnise Tucker & Geneva Cornelius 12 th grade Age 17 1

BUSINESS PROFILE • • Cupid’s Arrow creates and personalizes romantic greeting cards for men. The business was conceived to help men become more romantic. This market niche is poorly served because: 1) retail cards are not geared to the many stages of relationships, 2) men don’t like to shop for cards and wait until the last minute when selection is thin and 3) men need more help expressing their feelings. Major card companies have developed web-based customization offerings geared towards woman. With in the web applications the customer creates his/her own version of a card template. This defeats the purpose men purchase cards; as they don’t the bother and want someone else to take a stab at expressing their feelings. Men will find it appealing and cost effective to shop for the perfect card on-line rather than making the trip and taking their chances with a retailer. Type of Business • On-line retailer Legal Structure • 50/50 Partnership 2

PRODUCT / SERVICE DESCRIPTION Differentiating Features • • Occasion specific “emotion-queries” which quickly and painlessly capture the information required to create an individualized and appropriate card Repeat avoidance, which checks previous cards to avoid style and passage duplication Password protected reminder and generic mail packaging for discretion and surprise Special occasion notification and prompts for action Individual Qualifications • • 6 yrs of creative writing and poetry workshops “What we know, what we don’t know, we ask. ” We currently work with our target market Took an Entrepreneurship class and earned 3 college credits 3

CUSTOMER PROFILE • • • Our customers are guys between the ages of 14 and 17, who are English speaking and reside in the U. S. The U. S. Census estimates put this population segment to be 8. 7 million by 2010 Forrester, Inc. estimates this group to have annual personal income of $20 billion Price Water’s Coopers research notes that 50% of U. S. teens are on-line and use the internet to research purchase decisions, but only 1/3 make credit card purchases These are ordinary high school kids whose card purchasing behavior is sporadic, they’re relationships are measured in months, so purchases fall within small windows Reasons Teens go on-line Gender Weightings E-mail 44% Equally weighted by gender 50/50 M/F Information Research 19% Equally weighted by gender 50/50 M/F Games 10% Heavily weighted by gender 90/10 M/F Chat Rooms 10% Equally weighted by gender 50/50 M/F Downloads 6% Equally weighted by gender 50/50 M/F Other 11% n/a 5

COMPETITIVE POSITION Competition Greatest Strength Greatest Weakness good Good use of poetry Not geared to a male audience fair Large variety Mass produced, not from me to you Price Quality Ma. Lady’s Poetry myladyspoetry. com $18 -$27 Hallmark & Others hallmark. com $5 Customer Value Proposition: • Drive to retail outlet (estimate 1 hour) • Purchase of card • Cost of poor quality and taste • Cost of last minute flowers Retail: $12. 00 $4. 00 risky $25. 00 Cupid: $0 $20. 00 guaranteed $0 Total cost per special purchase occasion: $16 to $40 $20 High Risk Low Risk 6

MARKETING • Market Discussion: U. S Male Pop. Age 14 -17 8. 7 M 50% on-line 4. 4 M 1/3 rd credit-card users 1. 4 M 25% in M/F relationships 0. 36 M 10% chance for occasion 36, 000 10% sales hit rate 3, 600 • • • Sanity check: 3, 600 represents 0. 04% of this population or about 414 per million Price: $20 per card is representative of actual costs incurred shopping national retail and is competitive with major U. S. custom poetry on-line retailer Place: On-line is an inexpensive medium to target a large teenage male audience (on-line now displaces TV) Product: Product creates significant time savings with the appearance of a great deal of time, effort and thought Promotion: Link product to on-line venues already actively used and surfed by guys ages 14 -17 7

MARKETING PLAN Phase Method Awareness Links to current on-line venues Purchase Pop-ups Retention Superb customer personalization options Description Cost e-mail: yahoo, g-male, FREE hotmail, aol, etc. social sites: myspace, facebook, high 5, etc. monitoring site m/s through out the year Pop-ups will tied to major Varies by season relationship holidays (v& occasion day, mother’s day, etc. ) High quality cards, discrete e-mail date and event notification and repeat card avoidance engine Cards are an ongoing cost, special features are included in cost to build and manage web-site 8

COST OF MATERIALS/DIRECT LABOR Definition of One Unit One card shipped U. S. postal to customer Cost of Sales Per Unit Direct Labor Time (in hours) $10. 00 Direct Labor Cost Per Unit 1 $10. 00 Total Direct Labor Per Unit $10. 00 Material Description Cost/Total Quantity Cost Per Unit ($) Accrued (verse & art) / card 8 -hours/ at ≈ 25 turns $3. 33 Paper stock (card/envelope) 100 units for $4. 00 $0. 04 Printing (ink & printer) 100 units for $10. 00 $0. 10 Non-descript packaging 100 units $2. 00 $0. 02 Total Material Cost Per Unit $ 3. 49 Variable Costs Per Unit (postage) $ 0. 42 Cost of Sales Per Unit $ 13. 91 10

ECONOMICS OF 1 UNIT Definition of One Unit: One card shipped U. S. postal to customer Selling Price per Unit $20. 00 Direct Labor Per Unit $10. 00 Materials Per Unit $3. 49 Total COGS Per Unit $13. 49 Variable Costs Per Unit $0. 42 Total Cost of Sales $13. 91 Gross Profit Per Unit $6. 09 11

TIME MANAGEMENT PLAN Business Schedule for a Typical Week Entrepreneurship 20 hrs School Hours 40 hrs Sleep 60 hrs Free-Time Hours 48 hrs Business will require 80 hrs. /wk minimum, so in addition to partners, 2 part time employees (at 20/hrs per week) will be needed. 12

AVERAGE MONTHLY FIXED COSTS Type of Fixed Cost Monthly Cost Entrepreneurial Stipend $0 Utilities (electric & internet) $25 advertising $0 Insurance (home owners policy ≈ $600/year) $10 Interest (no loans) $0 Rent (live at home) $50 Depreciation (computer/software/printer 5/yr. ) $25 Total Monthly Fixed Costs $110 13

MONTHLY SALES PROJECTIONS Sales Assumption Month Units Sold January 200 • February 1, 000 • • March 200 April 200 May 700 June 200 July 100 August 100 September 200 October 200 November 200 December 300 Market Size: 360, 000 eligible guys between the ages of 14 -17 who are dating Full Capacity: Valentine’s season Seasonality: High sales with female specific holidays and rest of year in accordance with birthdays, summers are slow due to lower interaction Monthly Break-Even Units 86 units/ mo Total = 3, 600 14

PROJECTIONED YEARLY INCOME Selling Price Per Unit # of Units Sold Total Sales Total COGS (includes all salaries) Other Variable Costs $20. 00 3, 600 $72, 000. 00 $48, 564. 00 $1, 512. 00 Total Variable Costs $50, 076. 00 Gross Profit $21, 924. 00 Yearly Fixed Costs $1, 320. 00 Other Costs/Unforeseen $1, 000. 00 Total Fixed Costs Profit before Taxes Less Estimated Taxes @25% Net Profit $2, 320. 00 $19, 604. 00 $4, 901. 00 $14, 703. 00 15

SOCIAL RESPONSIBILITY PLAN • We’re helping men speak to women • Promoting couples, relationships, and positive human interaction through poetry • Promoting recycling by using 100% recyclable paper • Employing creative individuals 19

BUSINESS & EDUCATIONAL GOALS • Business - Provide revenue throughout high school and college - Grow into a national brand inclusive of men of all ages - Sell one day for a large profit • Educational - Complete high school and gain admissions into under graduate colleges of choice - Earn an MBA in Marketing and a Ph. D in clinical psychology 20

So… You Just Got Shot by Thank you for your consideration of Ge. M’s 21