3 licence fee cf club fee dual economy
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(3) 경제적 특성 - 수신료(licence fee; 가입료, 면허세) cf. club fee 국고(세금) 광고료(이중경제; dual economy) 직접지불(subscription fee) - 광고방식 : sponsored (program-sale type) block type
(4) 문화적 특성 ① 수용의 일상성 / 의미의 다의성 • (비)기록성, 파편화된 ‘기표’ 의 세계 cf. 기호=기표+기의(signifier/signified; arbitrary) • “Working Through”(Ellis) ‘Polysemy for Popularity’(Fiske) ‘no deterministic imperative’(Dahlgren)
eg) R. Putnam 《Bowling Alone》(2000) cf. ‘kicking in group’ i) competes for scarce time ii) its psychological effects inhibit social participation iii) program content undermines civic motivation cf. media malaise? colonization of politics? media(tiz)ation of politics?
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