3 D COMPOSE PERSUASIVE TEXTS Concluding sentences Editorial

3 D COMPOSE PERSUASIVE TEXTS

Concluding sentences Editorial – article found in a newspaper or magazine that is based on opinion Similar to persuasive essays May not use facts at all. If used, facts will be rarely be plainly stated Should have all elements of a well-written paragraph May be dressed in descriptive language or “strong” language Introductory sentence, example and detail sentences, concluding sentence Concluding sentence should support the writer’s opinion Could have a hint of sarcasm Could have strong language Should tie together the ideas to conclude the paragraph Practice – Red book page 239

Commercial Advertising General Advertising Guidelines It introduces the product or service. It wants the audience to trust the information being given. It wants to convince the audience that they need the product or service. It creates a sense of urgency to buy now. It wants the audience to remember the product or service for future purchases.

Persuasive Advertising Words you knew how suddenly miracle now magic announcing offer introducing quick improvement easy amazing wanted sensational Practice – Red book page 239 challenge remarkable compare revolutionary bargain startling hurry

Commercial Endings or Conclusions Hints on commercial conclusions May include an idiom, phrase or play on words May use alliteration or rhyme May be a call to action If there is a theme, the conclusion should include the same theme Will NOT be negative or use weak words Practice – Red book page 243 -244

Billboards and catalogs Billboard Is short and catchy Includes all necessary information Catalog Descriptive and often persuasive Written in 2 nd person to direct the ad to you Often uses clever phrases Rarely uses negative statements Practice – Red book page 246 & 248

Possible test questions Which sentence is an effective persuasive conclusion for this script? Which sentence would be an effective and appropriate conclusion for this script? Which sentence is an appropriate and effective conclusion of this television script? For an appropriate and effective conclusion, which sentence should be moved to the end of this script?

Possible test questions (cont. ) Which is an appropriate and effective persuasive catalog description? Which of the following is an effective and appropriate persuasive conclusion for the description? Which of the following catalog descriptions is composed for a family audience? Which of the following commercial slogans is composed for an audience concerned bout the environment?

Possible test questions (cont. ) How does this conclusion support the persuasive text of the commercial? How will adding this conclusion support the persuasive nature of the text? How will this conclusion support the author’s purpose? Justify the decision whether or not to include the proposed sentence by selecting the statement below that is an accurate evaluation of the effect of the proposed sentence on the advertisement.

Possible test questions (cont. ) How does the introduction support the persuasive text of the editorial? How does this sentence support the persuasive text of the draft? How will this sentence support the persuasive text of the commercial?

Terms to know Differentiating Restating Clarifying Concisely Disclaimer Regarding Demonstrating Objective Emphasizing Credibility Distinguishing Pinpointing Efficiency Employ Incentive Accentuate Innovative

Mississippi SATP English II Revised: Multiple Choice Student Review Guide for Writing/Grammar