3 CMA Social Networking Boot camp By Retha

+ 3 CMA Social Networking Boot camp By Retha Hill Director, New Media Innovation Lab

+ Retha Hill About Me n 25 years in the news game n Worked for Detroit Free Press, Charlotte Observer and the bulk of my career at The Washington Post and then Washingtonpost. com n Vice President, Content at BET Interactive n Director of the New Media Innovation Lab at the Cronkite School of Journalism and Arizona State University n Owner of Painted Desert Media, LLC, a media development consulting company

+ New Media Innovation Lab n R&D lab for the news industry n Multidisciplinary lab of content students, engineers, web developers, business majors and digital graphic design majors n Expert in developing applications and widgets for social networking sites, building games

+ The News About the News is Grim n Everyday the outlook for news is poor n Thousands of media jobs lost since last year n Hundreds laid-off at Gannett in December alone; the media giant said it would eliminate about 2000 jobs across its 85 daily publications, not counting USA Today and the Detroit Free Press, which is rumored to go completely online. n Last week Gannett announced a second round of furloughs for all employees. n Mc. Clatchy is seeking to sell the Miami Herald and Scripps has closed the Rocky Mountain News. n The Tribune Company has filed for bankruptcy as has the Minneapolis Star Tribune n In March, both the Journal Register Co. and the company that owns the Philadelphia Inquirer and the Philly Daily News filed for bankruptcy.

+ The Grim News Continues n The Hearst Company, owners of the San Francisco Chronicle, announced in March that it will seek massive job cuts or sell the paper. The latest idea? Turn it into a nonprofit. n The New York Times Company threatened to close the Boston Globe. Only massive union concessions saved the paper n The Seattle paper ceased publication in early March; the Tucson Citizen was spared the chopping block the same week and is now an online publication only. n Google abandoned its print ad program earlier this year because the company wasn’t making enough money n Gannett, the largest US newspaper chain, announced in February hat it was slashing its quarterly dividend from 40 cents per share to four cents per share to help pay down its debt.

+ Broadcast Picture n Better for local broadcast news with 17. 9 % of News Directors predicting staff increases over the next year, though slightly more than 9% predicted decreases. The majority, 72 percent said staffs would stay the same (RTNDA) n Local newspapers are teaming with local TV stations to stay afloat and get the news out. n NBC Universal slashed 1, 350 jobs earlier this year, including 500 at NBC. n Viacom cut 850 jobs, or about 7% of its workforce, including at BET and BET. com. MTV took the biggest hit. That follows the 1 percent workforce reduction at CBS. n Most of us in media have friends who are out of work and no prospects for future employment

+ Opportunities n Cities and Towns and elected leaders have to use different methods to reach constituents and get their message out. n More importantly, Cities and Towns need to connect with constituents n The Medium is the Message and the Media is in overdrive right now, even as traditional media are contracting. n People want news. n They want information. n They want to connect.

+ Information Overload? Are you feeling overwhelmed…. . It’s Because You Are!!! But that is the nature of the beast. What is communication like today? The award-winning Sprint ad captures it perfectly.

+ Excuses for Not Being a Part of a Social Network n We can’t control it n We don’t want negative content on our pages n We don’t want to see comments on our videos n Immigration or other sensitive topics might come up n Our board/council/regents are afraid n We might be held responsible for negative comments n We don’t have the personnel

+ Social Networking Tools Are you in the conversation? Facebook n. Facebook of Flagstaff You. Tube and Ning Sites n You Tube n NYCGo – Social networking/news/info/media/tou rism/marketing site for NYC n Citizen Sites: Hoboken Protest Sites and Hoboken Revolt n i. Phone, Google Phone – Location Based Content, Apps n. City of Boston

+ Twitter and Other Tools Twitter n Town of Marana n City of Mesa n City of Chandler n City of Scottsdale Fire Dept. n Flagstaff Town Officials Other § Twhirl § Ping. fm § Tweet. Deck § Tweet. Zap ____________ § Linked In CDC very effective used Twitter to get out breaking news during the Swine Flu story: n i. Phone, Google Phone – Location Based Content, Apps § New recommendations on facemask and respirator use in certain communities with swine fluenza. http: //bit. ly/Xkq. Ek § Swine flu - 40 confirmed cases. New York count now at 28. http: //bit. ly/KO 5 p. A

+ The Conversation is Happening Are you in it?

+ What Are They Saying

+ They Are Talking About You! Are you taking part? Sept. 23: n Julz_85: Dear city of chicago, throwing a road cone in the middle of a massive hole in the road does not constitute as a pot hole repair n Mandarashae: Worst day of my life. Thank you city of dallas for all of your help. NOT. n 41 Osean: Baltimore city board of estimates votes unanimously, were going to have furloghs n Awlakers: Hey city of dallas for running a shitty govt run by idiots forcing me to give you $400 to get my car back & almost costing me my job thanks!

+ Join a Network “Industries and institutions, in their most messianic moments, tend to view the Internet in their own image: Retailers think of the internet as a store – a catalog and a checkout. Marketers see it as their means to deliver a brand message. Media companies see it as a medium, assuming that online is about content and distribution. Politicians think it is conduit for their campaign messages and fundraising (and a new way to deliver junk mail). Cable and phone companies hope the internet is just their next pipe to own. “The once-powerful approach the internet with dread when they realize they cannot control it. ” --Jeff Jarvis, What Would Google Do? (Harper. Collins 2009)

+ Open Up Government Jeff Jarvis’ Recommendations for Government to Follow Google’s Example: § Now that we have the technological means to open up government and make every action transparent, we must insist on a new era of openness. § Abolish the Freedom of Information Act an turn it inside out. § Why should we have to ask information from our government? § Every action of government must be open, searchable, and linkable by default. § Officials and agencies should blog and engage in open conversations with constituents.

+ How to Open Government should web cast every meeting, since technology makes that easy. n Implement tools like My. Starbucks. Idea and Dell. Idea. Storm to enable citizens to make suggestions and share ideas, discussing them together as communities. [Technology provided by Salesforce. com]

+ Open Meeting Laws and Social Media n Mixed bag on state laws regarding social media n In May 2009, the Lauderdale, Fla. City Attorney advised politicians to stay off Facebook until the laws become clearer – whether anything posted to Facebook would be subject to public record retention laws. n In October 2008, the Arizona’s AG approved online school board meetings for Camp Verde. Viewers and members of the public would be able to comment by e-mail. Camp Verde Unified School District Superintendent Jeff Van Handel sought an opinion from Attorney General Terry Goddard on whether a computer program allowing Web users to watch in real time as school board officials revise public documents would fall within the scope of the law (Arizona Republic). Goddard's opinion said that if certain conditions were in place, such as proper notice given to the public, free computers made available at libraries and final approval of the documents reached only at traditional public meetings, the online program would be lawful.

+ Open Government is Coming…. …. . Whether you are ready or not!

+ They Work for You When the British Parliament considered concealing MP’s expenses, My. Society the creator of They Work for You, launched a campaign on Facebook and through their blog § 7000 people joined the Facebook Group demanding transparency § Thousands of emails were sent to MPs § The Parliament cancelled the vote on hiding expenses; people are still discussing it although the vote was in January.

+ More Citizen Sites British Sites n Fix My Street n Planning Alerts n The Government Says American Sites n Everyblock n Petition. Onlines

+ Government or Quasi-Government Sites n Intellipedia n Gov. Gab, a blog from the US Department of Human Services n Full list of U. S. Government blogs n Gov. Loop – Built on the Ning platform n NASA on Twitter n Other government sites/officials on Twitter n U. S. Postal Service’s “Deliver”