3 3 4 Do social and cultural differences

3. 3. 4 Do social and cultural differences matter? Last lesson? ?

RECAP • • CSR? ? Stakeholder? Shareholder view vs stakeholder view? Ethical DM over and beyond (e. g. Foxconn/Honda in China) • Social audits? Might be welcomed by Nike… • Ethics and the environment?

Is there room for ethics in business? ? • Goldman Sachs rules the world? • http: //www. youtube. com/watch? v=kpg 76 Vj Ta 58

Whirlpool’s ‘world washer’

Top 3 Worst Marketing Slogan Translations Ever • 3. Colgate introduced a toothpaste in France called Cue. What they didn’t know was that it was the name of a notorious pornography magazine. • 2. General Motors had a very famous fiasco in trying to market the Nova car in Central and South America. “No va” in Spanish means, “It Doesn’t Go”. • 1. The Coca-Cola name in China was first read as “Kekoukela”, meaning “Bite the Wax Tadpole” or “Female Horse Stuffed with Wax”, depending on the dialect. Coke then researched 40, 000 characters to find a phonetic equivalent “kokoukole”, translating into “Happiness in the Mouth. ” • http: //jokes. cosmobc. com/2009/08/26/top-13 -

JV – Tesco and Ting Hsin http: //news. bbc. co. uk/1/hi/3892713. stm

Lost in translation….

Cultural differences – examples from HSBC…. • http: //www. youtube. com/watch? v=m. UCO DUv. Kbz. E

Recap • Where did Whirlpool go wrong? • Corporate culture? • Business examples of ‘socail/cultural/language ignorance’? ?

Tasks • Rough with the Smoothie group discussion task. • BR articles….