3 2 Verbal SpinOffs STEP 1 LEARN View

3. 2 | Verbal Spin-Offs

STEP 1 - LEARN • View this presentation to learn about direct and indirect verbal spin offs. – Theme development, both visual and verbal, is used by advertising and marketing professionals. – Developing a yearbook theme is a way to develop skills that are highly sought-after in the business world.

VERBAL SPIN-OFFS VERBALLY UNIFY THE BOOK • Two types: • Direct: Feature key words pulled directly from theme statement. • Conceptual: Relies on the concept introduced by theme rather than on the words.

SAMPLE DIRECT SPIN-OFFS • Theme: “After All is Said and Done” • Spin-offs: • • • You can say that again Easier said than done Been there, done that Who says? Goes without saying • Direct Spin-offs are: • Parallel or repetitive • Easy to understand • Easy to over-use

DIRECT SPIN-OFF FRONT AND BACK COVER Dalton Middle School [GA]

TABLE OF CONTENTS Dalton Middle School [GA]

DIRECT SPIN-OFF FRONT AND BACK COVER Plano East Senior High [TX]

TABLE OF CONTENTS Plano East Senior High [TX]

DIRECT SPIN-OFF FRONT AND BACK COVER Glenbrook South High School [IL]

DIVIDERS Glenbrook South High School [IL]

SAMPLE CONCEPTUAL SPIN-OFFS • Theme: “After All is Said & Done” • Spin-offs • • • Anything & Everything Questions & Answers Work & Play Sweat & Tears You & Me Dollars & Sense

• CONCEPTUAL SPIN-OFF STEP 2 - PRACTICE FRONT AND BACK COVER First – Second • Third Iowa City West High School [IA]

ENDSHEETS Iowa City West High School [IA]

• CONCEPTUAL SPIN-OFF STEP 2 - PRACTICE FRONT AND BACK COVER First – Second • Third Yukon High School [OK]

COVERAGE Yukon High School [OK]

COVERAGE Yukon High School [OK]

• CONCEPTUAL SPIN-OFF STEP 2 - PRACTICE FRONT AND BACK COVER First – Second • Third Granite Bay High School [CA]

TABLE OF CONTENTS Granite Bay High School [CA]

DIVIDER Granite Bay High School [CA]

DIVIDERS Granite Bay High School [CA]

STEP 2 - PRACTICE • Complete Start Right Activity 3. 2 – Spinning in all Directions to work on developing a verbal spin-off.