3 2 TACIS Institution Building Partnership Programme IBPP
3 -2 TACIS Institution Building Partnership Programme (IBPP) “BOOSTING A CULTURE OF WOMEN’S RIGHTS IN KAZAKHSTAN” INTEGRATED PROJECT TO REDUCE SOCIAL MARGINALITY AND EMPOWER VULNERABLE WOMEN IN KOKCHETAV, CHIMKENT, TARAZ, & ENBEKSHI-KAZAK Introduction to business analysis: identifying and getting to know the competition Rita Bonucchi & Associati srl
How to project a research Already available in MIS Desk Business analysis territories Information needed To be provided through Field Market research Existing research reports Research performed by professionals “do-ityourself”
3 -2 Introduction to business analysis: identifying and getting to know the competition • • Define the business Analyze the competitors Learn from competitors Do we know enough competition? about the Introduction to business analysis: identifying and getting to know the competition 3
3 -2 Competitor/Industry Analysis • Identify competitors (domestic and foreign), potential competitors and possible substitutes in your marketplace. How do their products compare? How profitable are these competitors? • What are the Societal and Industry trends affecting your product? Describe regulatory issues - federal, state, local, foreign. Show potential for growth within the industry. • What advantages/disadvantages do you have versus the competition: price, quality, features, maintenance and service. How can you develop or sustain a competitive edge? Introduction to business analysis: identifying and getting to know the competition 4
3 -2 Definition of the Key Success Factors of the Business • What have in common the success businesses? • What is absolutely necessary in order to survive in this specific business? 5 Introduction to business analysis: identifying and getting to know the competition
3 -2 Business analysis: the tools and the technique • Field work – Direct monitoring of competition – Monitoring the competition through their promotion strategy • Desk work – Main sources of information Introduction to business analysis: identifying and getting to know the competition 6
3 -2 Business report outline • Sector/industry definition • Industry evolution • Regulations • Sector subjects, competitors list • Intensity of competition • “Game rules", entry barriers and key success factors • Rating • Bibliography and sources of information Introduction to business analysis: identifying and getting to know the competition 7
3 -2 Sources • Business reports • Degree papers, grey press • Technical publications • Business magazines • Economic press • Governative documents • Company documents • Directories • Vortals Introduction to business analysis: identifying and getting to know the competition 8
3 -2 Research through Internet • Finding information • Monitoring the competition and studying the industry • Identifying and download reports • Conducting real research programs on Internet (web surveys) Introduction to business analysis: identifying and getting to know the competition 9
3 -2 TACIS Institution Building Partnership Programme (IBPP) “BOOSTING A CULTURE OF WOMEN’S RIGHTS IN KAZAKHSTAN” INTEGRATED PROJECT TO REDUCE SOCIAL MARGINALITY AND EMPOWER VULNERABLE WOMEN IN KOKCHETAV, CHIMKENT, TARAZ, & ENBEKSHI-KAZAK Introduction to business analysis: identifying and getting to know the competition Rita Bonucchi & Associati srl
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