3 2 COMMERCIALISATION OF PHYSICAL ACTIVITY AND SPORT

3. 2 COMMERCIALISATION OF PHYSICAL ACTIVITY AND SPORT 3. 2 Commercialisation of physical activity and sport 3. 2. 1 The relationship between commercialisation, the media and physical activity and sport 3. 2. 2 The advantages and disadvantages of commercialisation and the media for: the sponsor, the sport, the player/performer, the spectator 3. 2. 3 Interpretation and analysis of graphical representation of data associated with trends in the commercialisation of physical activity and sport

Commercialisation • Commercialisation is about selling a product – through increased awareness of a product more people are likely to buy it. Therefore the company hope that they will earn more in increased sales than the cost of the sponsorship. • Use the following information to fill in the ‘commercialisation’ worksheet.

Football’s Richest Sponsorship Deals Data Analysis 1. Analyse the graph above. a. Who receives the greatest sponsorship? b. The teams which have sponsorship for their stadium and jersey c. The greatest amount of sponsorship for a jersey

Sports broadcasting contracts in the UK – Data Analysis Sport 1. 2. 3. Number of televised Events Provider (terrestrial or satellite) Football 58 Both Athletics 35 Both Cycling 19 Both Disability Sports 10 Both American Football 7 Satellite Ice Hockey 4 Satellite Gymnastics 3 Terrestrial Netball 3 Satellite Badminton 1 Sky Explain why netball is unlikely to receive much sponsorship Explain why the media seems more interested in broadcasting football than any other sporting event Justin Gaitlin is an elite American sprinter. Despite serving two bans for taking performance enhancing drugs, his sponsorship was renewed. a. Why should Nike renew his sponsorship? b. Why should Nike not have renew his sponsorship.