3 1 Forecasting CHAPTER 3 Forecasting 3 2

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3 -1 Forecasting CHAPTER 3 Forecasting

3 -1 Forecasting CHAPTER 3 Forecasting

3 -2 Forecasting FORECAST: · · A statement about the future value of a

3 -2 Forecasting FORECAST: · · A statement about the future value of a variable of interest such as demand. Forecasts affect decisions and activities throughout an organization · Accounting, finance · Human resources · Marketing · MIS · Operations · Product / service design

3 -3 Forecasting Uses of Forecasts Accounting Cost/profit estimates Finance Cash flow and funding

3 -3 Forecasting Uses of Forecasts Accounting Cost/profit estimates Finance Cash flow and funding Human Resources Hiring/recruiting/training Marketing Pricing, promotion, strategy MIS IT/IS systems, services Operations Schedules, MRP, workloads Product/service design New products and services

3 -4 Forecasting · Assumes causal system past ==> future · Forecasts rarely perfect

3 -4 Forecasting · Assumes causal system past ==> future · Forecasts rarely perfect because of randomness · Forecasts more accurate for groups vs. individuals · Forecast accuracy decreases as time horizon increases I see that you will get an A this semester.

3 -5 Forecasting Elements of a Good Forecast Timely Reliable ul M e f

3 -5 Forecasting Elements of a Good Forecast Timely Reliable ul M e f g n i an Accurate Written y s Ea to e s u

3 -6 Forecasting Steps in the Forecasting Process “The forecast” Step 6 Monitor the

3 -6 Forecasting Steps in the Forecasting Process “The forecast” Step 6 Monitor the forecast Step 5 Prepare the forecast Step 4 Gather and analyze data Step 3 Select a forecasting technique Step 2 Establish a time horizon Step 1 Determine purpose of forecast

3 -7 Forecasting Types of Forecasts · Judgmental - uses subjective inputs · Time

3 -7 Forecasting Types of Forecasts · Judgmental - uses subjective inputs · Time series - uses historical data assuming the future will be like the past · Associative models - uses explanatory variables to predict the future

3 -8 Forecasting Judgmental Forecasts · Executive opinions · Sales force opinions · Consumer

3 -8 Forecasting Judgmental Forecasts · Executive opinions · Sales force opinions · Consumer surveys · Outside opinion · Delphi method · Opinions of managers and staff · Achieves a consensus forecast

3 -9 Forecasting Time Series Forecasts Trend - long-term movement in data · Seasonality

3 -9 Forecasting Time Series Forecasts Trend - long-term movement in data · Seasonality - short-term regular variations in data · Cycle – wavelike variations of more than one year’s duration · Irregular variations - caused by unusual circumstances · Random variations - caused by chance ·

3 -10 Forecasting Forecast Variations Figure 3. 1 Irregular variation Trend Cycles 90 89

3 -10 Forecasting Forecast Variations Figure 3. 1 Irregular variation Trend Cycles 90 89 88 Seasonal variations

3 -11 Forecasting Naive Forecasts Uh, give me a minute. . We sold 250

3 -11 Forecasting Naive Forecasts Uh, give me a minute. . We sold 250 wheels last week. . Now, next week we should sell. . The forecast for any period equals the previous period’s actual value.

3 -12 Forecasting Techniques for Averaging · Moving average · Weighted moving average ·

3 -12 Forecasting Techniques for Averaging · Moving average · Weighted moving average · Exponential smoothing

3 -13 Forecasting · Moving Averages Moving average – A technique that averages a

3 -13 Forecasting · Moving Averages Moving average – A technique that averages a number of recent actual values, updated as new values become available. n MAn = · Ai i=1 n Weighted moving average – More recent values in a series are given more weight in computing the forecast.

3 -14 Forecasting Simple Moving Average Actual MA 5 MA 3 n MAn =

3 -14 Forecasting Simple Moving Average Actual MA 5 MA 3 n MAn = Ai i=1 n

3 -15 Forecasting Exponential Smoothing Ft = Ft-1 + (At-1 - Ft-1) • Premise--The

3 -15 Forecasting Exponential Smoothing Ft = Ft-1 + (At-1 - Ft-1) • Premise--The most recent observations might have the highest predictive value. · Therefore, we should give more weight to the more recent time periods when forecasting.

3 -16 Forecasting Exponential Smoothing Ft = Ft-1 + (At-1 - Ft-1) Weighted averaging

3 -16 Forecasting Exponential Smoothing Ft = Ft-1 + (At-1 - Ft-1) Weighted averaging method based on previous forecast plus a percentage of the forecast error · A-F is the error term, is the % feedback ·

3 -17 Forecasting Example 3 - Exponential Smoothing

3 -17 Forecasting Example 3 - Exponential Smoothing

3 -18 Forecasting Picking a Smoothing Constant Actual . 4 . 1

3 -18 Forecasting Picking a Smoothing Constant Actual . 4 . 1

3 -19 Forecasting Associative Forecasting · Predictor variables - used to predict values of

3 -19 Forecasting Associative Forecasting · Predictor variables - used to predict values of variable interest · Regression - technique for fitting a line to a set of points · Least squares line - minimizes sum of squared deviations around the line

3 -20 Forecasting Linear Model Seems Reasonable Computed relationship A straight line is fitted

3 -20 Forecasting Linear Model Seems Reasonable Computed relationship A straight line is fitted to a set of sample points.

3 -21 Forecasting Forecast Accuracy · Error - difference between actual value and predicted

3 -21 Forecasting Forecast Accuracy · Error - difference between actual value and predicted value · Mean Absolute Deviation (MAD) · · Mean Squared Error (MSE) · · Average absolute error Average of squared error Mean Absolute Percent Error (MAPE) · Average absolute percent error

3 -22 Forecasting MAD, MSE, and MAPE MAD = Actual forecast n MSE =

3 -22 Forecasting MAD, MSE, and MAPE MAD = Actual forecast n MSE = ( Actual forecast) 2 n -1 MAPE = ( Actual forecast / Actual*100) n

3 -23 Forecasting Example 10

3 -23 Forecasting Example 10

3 -24 Forecasting Choosing a Forecasting Technique No single technique works in every situation

3 -24 Forecasting Choosing a Forecasting Technique No single technique works in every situation · Two most important factors · Cost · Accuracy · · Other factors include the availability of: Historical data · Computers · Time needed to gather and analyze the data · Forecast horizon ·

3 -25 Forecasting Exponential Smoothing

3 -25 Forecasting Exponential Smoothing

3 -26 Forecasting Linear Trend Equation

3 -26 Forecasting Linear Trend Equation

3 -27 Forecasting Simple Linear Regression

3 -27 Forecasting Simple Linear Regression

3 -28 Forecasting Workload/Scheduling SSU 9 United Airlines example

3 -28 Forecasting Workload/Scheduling SSU 9 United Airlines example

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