29072001 Excellence Training Institution DMS External Environment Internal

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������� w ����������� (Economic Environment) ���������� (Social Environment) w ������� (Cultural Environment) w ����������� (Demographical Environment) w ����������� (Political Environment) w ������ (Legal Environment) w ��������� (Governmental Environment) w ����������� (Technological Environment) w ���������� 29/07/2001 Excellence Training Institution(Competitive Trends) 4 w

The Five Forces Model of Competition ����������� (��������� , ����������� ( (Rivalry among Existing Firms: Price Competition, Product Innovation, Product Differentiation) w ���������� (New Entrants) w ��������� (Substitutes) w ����������� (Bargaining Power of Suppliers) 29/07/2001 Excellence Training Institution 5 w

������� w ���������� (Administrative Factor) w ��������� (Production & Operation Factor) w ��������� (Financial Factor) w ��������� (Marketing Factor) w ����������� (Human Resource Factor) w ����������� (Research & Development Factor) w ���������� (Purchasing Factor) 29/07/2001 Excellence Training Institution 8 w �����������

The Competitive Profile Matrix-CPM w ���������� �������������� 29/07/2001 Excellence Training Institution 10