2714 Gadarian Digital 2 Digital Timeline Discovery Digital

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Gadarian Digital 2

Digital Timeline Discovery Digital Roadmap • Research • Fully • Begin To Realized Plan Scope Outlining • Interviews Comprehensi • Goals Review ve Digital • Preliminary Strategy and Budget Asset Utilization Plan Design • Wireframing • Wireframe • Technology Sign-Off Scoping • Website • Possible • Social Third Party Streams Activities • Newsletter • Finalize • Style Guide Budget • Close Vendor Deals Build Launch Perform • Build Website • Go Live • Publish • Write Copy • Promote • Activate • Develop Launch Plan • Activate Launch Assets Measure • Review Performance • Analytics • Determine Evolving Business Objectives

Roadmap Launch Perform Iterate Launch Create digital strategy and resource utilization plan Update performance goals Identify 12 -mos. project plan Activate , publish, promote, & pursue Finalize resource, vendors, and budget Leverage technology including SEO, online ads Resource assessment: identify roles, including third party needs Continuous feedback & communication loop 2 months Introduce additional assets from Digital Roadmap Revise strategies, plan, build, design, perform & Measure 4 months 2015 2 months Discovery 4 months Plan Design Build 3 weeks Measure Review of work to date Wireframing of website Review performance analytics Identify needs, objectives, fears, metrics and challenges Develop content, copy & SEO for website; design & build new website Re-evaluate performance goals based on revised intelligence Initial prioritization and scoping Build digital playbooks (conference, white paper, video, blog, etc. ) Make adjustments to what works and what doesn’t Review initial budget requirements Plan and build other digital channels (TBD in Digital Roadmap) Technology Integrations Timeline