21 st Century Journalism New Media RD Service

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21 st Century Journalism New Media R&D Service Concept 12. 03. 2021 Service Concept

21 st Century Journalism New Media R&D Service Concept 12. 03. 2021 Service Concept / Andras Nyiro & Laszlo Turi 1

Summary Sample page The aim of this material is to help journalists to extend

Summary Sample page The aim of this material is to help journalists to extend their knowledge, and support their activities on the internet. 21 st Century Journalism is a team made training material, now published in a small book. The book will be available on Amazon. com fro mid-March. At www. 21 st. Century. Journalism. com we will support this material with a newsletter (now titled as Trendwatch), a knowledge base (studies, statistics, analyses), selected news sources, and a blog. The pilot of this training was done at Nemzeti Sport (HU) and Comapct (RO). The material is used by Ringier. Nepszabadsag School of Journalism, and we are teaching it as a seminar at the University of Economics in Budapest. New Media R&D This activity is extended to a complex, customized service that helps to demistify internet and utilize existing competences in new media. 12. 03. 2021 Service Concept / Andras Nyiro & Laszlo Turi 2

Potential Market Sample page Internal Editorial boards, online teams of Ringier daily papers, that

Potential Market Sample page Internal Editorial boards, online teams of Ringier daily papers, that wish to increase online and mobile revenues. External New Media R&D Publishers, media companies who already run some online news site, but are not satisfied with the effectiveness. Since only a small part of the potential external clients are newspaper publishers, confidentiality and competition issues are minimal. In addition there is a large number of non-Ringier countries in the CEE region where newspaper publishers are facing similar problems as Ringer. 12. 03. 2021 Service Concept / Andras Nyiro & Laszlo Turi 3

Service description Sample page The service covers a series of consultations: n Deep interviews

Service description Sample page The service covers a series of consultations: n Deep interviews with the Ei. C and deputy Ei. Cs on the targets and issues. n Collecting information on the current workflows and guidelines. n Preliminary survey on the new media competences of the editors. n Customization of the training material. n Training of the local trainer and assistance in organizing the training sessions. n Evaluation and follow-up. 12. 03. 2021 Service Concept / Andras Nyiro & Laszlo Turi New Media R&D As described above the service does not include actual training, since this must be done by a trainingoriented local journalist. Some of the service elements can be performed on their own, e. g. the training material is available even without any further consultation. 4