2021 SME DIGITAL AWARDS NOMINATIONS SUBMISSION TEMPLATE Erase
2021 SME DIGITAL AWARDS NOMINATIONS SUBMISSION TEMPLATE Erase all SME Instructions before submitting your case study and adjust the look & feel of the presentation to your brand’s campaign… keep in mind that this presentation is what the judges see!
ENTRY GUIDELINES HIGHLIGHTS & DEADLINES: March 12, 2021 for Early Bird Fee | March 26, 2021 for Regular Entry Fee | April 9, 2021 for Last Chance Fee 1. Refer to SME Digital Awards Rules & Procedures for changes and all the details regarding nominations before starting. 2. Fill out the entry form and pay the entry fee online. If an entry is submitted to multiple categories, fees are payable for each category in which an entry is submitted. Payments by check need to be received by the SME before the local Jury starts to review the entries or the Nomination will be disqualified. New: Entries can compete as Local or International Market executions. 3. Include all requested information and materials using the SME’s Power. Point template as a guide, the look & feel can be branded according to the submission. NEW: Also include a One-pager Summary of your case per category, details in Rules & Procedures. 4. Keep in mind that for each category there a minimum of required metrics to show results, view details in Rules & Procedures. 5. Keep in mind that an International Jury will be selecting the 2021 winners. A Local Jury will select the shortlist. 6. The submitted entry package will be used for judging purposes, make sure images and videos are imported or linked into the document. 7. Participants should highlight what were the promotion’s or campaign goals, timing, strategy and results. Required: provide at least two screen shots of third-party analytics reports. New: include project performance across the funnel stages. 8. Participating campaigns or projects can only compete in up to 3 categories. Each category must have a different Power. Point presentation and One-pager Summary emphasizing the execution and results for each category. 9. Participations must be submitted online at: digital. smepr. org. If a problem is confronted with the system, a link can be sent to: mercadeo@smepr. org. Make sure it’s received on time! 10. The SME’s Digital Committee reserves the right to disqualify incomplete applications. Both the Local and International Jury reserve the right to reassign a submission’s category if needed. 11. Campaign submissions can be in English or Spanish and should not exceed 25 slides.
OBJECTIVE In this slide explain: • Was the target audience drawn from existing customers or new customers? • What was the business problem that needed to be addressed? • How was the objective going to be measured? Must include at least two KPI’s. ** Remember to erase the instructions above when submitting your nomination, just keep the slide title**
STRATEGY In this slide explain: • What was the strategy of the campaign? • Describe the creative solution to the brief/objective with reference to the projected response rates and desired outcome. ** Remember to erase the instructions above when submitting your nomination, just keep the slide title**
VIDEO SUMMARY OPTIONAL: All finalists will be required to submit a 2 minutes video. If you wish to include it from the start, you can do so here. Keep in mind that it can not exceed 2 minutes and make sure you answer all the questions in the next slides. Incomplete cases will be disqualified. The video does not substitute the slides. ** Remember to erase the instructions above when submitting your nomination, just keep the slide title**
EXECUTION Use the next slides to: • Describe the creative solution to the brief/objective with reference to the projected response rates and desired outcome (100 words) – Include only the representative pieces that communicate the full extent of the idea, for the category that is being submitted – What is the strength of the idea on this specific category ** Remember to erase the instructions above when submitting your nomination, just keep the slide title**
EXECUTION • Place artwork, ads or videos here. Make sure to include examples of the executions made for each media used. (They have to be embedded to this Presentation) ** Remember to erase the instructions above when submitting your nomination, just keep the slide title**
EXECUTION • Place artwork, ads or videos here. Make sure to include examples of the executions made for each media used. (They have to be embedded to this Presentation) ** Remember to erase the instructions above when submitting your nomination, just keep the slide title**
EXECUTION • Place artwork, ads or videos here. Make sure to include examples of the executions made for each media used. (They have to be embedded to this Presentation) ** Remember to erase the instructions above when submitting your nomination, just keep the slide title**
RESULTS • Please provide results based on your KPI’s and make sure to include the metrics required for the category you are competing. ** Remember to erase the instructions above when submitting your nomination, just keep the slide title**
RESULTS Please provide key insight to the post campaign results REACH: (no more than 30 words) Ex: The _______ campaign reached _____ people. Post campaign research: (no more than 30 words) Ex: The ______ grew ___% from ___ in 2017 to ____ in 2018, due to _______. ANALYTICS: (no more than 40 words) Ex: Twitter gathered _____tweets in _____, ______ shared tweets and an average dwell time on the site of ___seconds. ** Remember to erase the instructions above when submitting your nomination, just keep the slide title**
RESULTS Taking into account the category in which this case is being nominated, provide data that shows your results. The following examples can give you an idea on how to report key insight to the post campaign results; include only those that apply to your submission, erase the ones that don’t apply and feel free to include other information. ** Remember to erase the instructions above and examples that do not apply when submitting your nomination, just keep the slide title** Web Pageviews: ______ in 2018; a ____% increase from _____ in 2017 New visitors: ______ vs. Return visitors: _____ Average Time on Page: ____ Total conversions: ______ Video Engagement rate: Video Clicks: ____ Video Views: ______ Minutes Watched: _____ Video Complete Rate: ____ Click-through rate (CTR): ______ App Installs: _____ Unique Users: _____ Time in App: _____ Facebook Likes: ______ Comments: _____ Shares: ______ Organic Reach: _____ Engagement: _____ Click-through rate (CTR): ______
RESULTS VS. OBJECTIVES PLAN / PROJECT GOAL REACH ACT CONVERT ENGAGE
RESULTS VS. OBJECTIVES • Provide at least two third-party analytics results (From Google, FB, etc. ) • Use more than one slide to make sure they are at a legible size ** Remember to erase the instructions above when submitting your nomination, just keep the slide title**
RESULTS VS. OBJECTIVES • Screenshots of third-party analytics results, make sure they are at a legible size (From Google, FB, ect. ) ** Remember to erase the instructions above when submitting your nomination, just keep the slide title**
CAMPAIGN INFORMATION AS IT SHOULD APPEAR IN THE SHORTLIST IF SELECTED: • • Entry title: Category: Name of Brand: Name of Agency: • Entry Submitter: • Credits: • Campaign dates: • All media used: • Budget:
- Slides: 16
