2020 NABC Palm Springs Board Meeting Fundraising Committee
2020 NABC Palm Springs Board Meeting Fundraising Committee Gerald Poirier, Liz Stein and Brandon Eckenrode
Fundraising Committee NABC Mission Statement: To develop, implement and promote community-based initiatives that exemplify the professionalism and integrity of the collision repair industry. Committee Chair(s): Gerry Poirier, Brandon Eckenrode, Liz Stein Committee Members: Gerry Poirier, Katie Pharr, Clint Marlow, Liz Stein, Darren Huggins, Barry Barbee, Elizabeth Sullivan, Debby Robinson, Keith Egan Committee Mission: To ensure successful fundraising events to support the organizations goals and programs.
2020 Goals and Priorities 2020 Goals: $284, 000 gross (three tournaments) • Palm Springs - $120, 000 • Texas - $96, 400 • St Louis - $67, 600 2019 Goals: $365, 000. 00 gross - actual $300, 599. 00 (original est with five tournaments) • Palm Springs - $126, 705 (inc $17 K budget transfer for reception) • Dallas - $100, 000 - $84, 649 actual • St Louis - $50, 000 - $36, 550 actual • NE - $65, 000 - $52, 695 actual
2020 Goals and Priorities & Goals: Tier 1: Focus on selling packages for the year Tier 2: Develop Regional Committees to own the Regional Golf Tournaments. Texas, St Louis Tier 3: Look in 2021 to tie to industry events if possible Tier 4: Explore how to establish package golf pricing in conjunction with membership
Tools and Needs Highlights Tools Being Used: Leveraging our markets and relationships with industry partners. Social media outlets. Much improved golf website and marketing cadence. Tools Needed: Continued increased social media awareness of the brand. Event information posted to web site earlier than in the past. Event website to host more pre and post information. Greatest Need: Continued Teamwork and active involvement by the fundraising committee members, board members and the marketing department. • Need Local Market Champions in each Region to help run the local golf fundraisers • They would be in a position to be able to drive fundraising and participation in the golf tournament on a local level • Would increase revenue by having someone local who can drive results • Would be able to help facilitate pre-golf activities and assist with ensuring that signage, prizes etc. is handled with the committee. • Would report to the NABC Fundraising Committee Greatest challenge to get more people to buy in to NABC: Brand awareness. Provide high level events to showcase what we do. • Need to have activities at golf events that help market and create awareness on the various NABC initiatives that are available for companies to participate in.
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