2020 Enterprise Collaboration Tools Market Trends and Buyers

2020 Enterprise Collaboration Tools Market Trends and Buyer’s Guide Enterprise collaboration is a confusing marketspace. Use Info-Tech’s methods to avoid making expensive mistakes. EXECUTIVE BRIEF Info-Tech Research Group, Inc. is a global leader in providing IT research and advice. Info-Tech’s products and services combine actionable insight and relevant advice with ready-to-use tools and templates that cover the full spectrum of IT concerns. © 1997 -2020 Info-Tech Research Group Inc. Info-Tech Research Group 1

2020 Enterprise Collaboration Tools Market Trends Make Better Decisions What will define the enterprise collaboration tools market in 2020 and beyond? 1. Where We Came From 2. Where We Are Today • From email to instant messaging • An immature market • Web 2. 0 and social media • Demand in a dynamic workplace • The smartphone and benefits of collaboration • Suites versus best of breed • Cloud-based collaboration The 2020 Enterprise Collaboration Tools Market Trends and Buyer’s Guide explores what types of collaboration tools exist, how this marketspace emerged, and future trends of this marketspace. Software. Reviews collects and analyzes detailed reviews on collaboration tools from real users. Use this service to get a view into specific products and vendors before you buy. 3. Where We Are Going 4. Buyer’s Advice • Focus on business outcomes • Categorize toolset • Increased interoperability • Gather requirements • Incoming disruptive technologies • Implement adoption plan Info-Tech Research Group 2

Software. Reviews provides a deeper understanding of your vendor We collect and analyze detailed reviews on enterprise software from real users to give you an unprecedented view into the product and vendor before you buy. Comprehensive software reviews to make better IT decisions. Fact-based reviews of business software from IT professionals. Top-tier data quality backed by a rigorous quality assurance process. Product and category reports with state-of-the-art data visualization. User experience insight that reveals the intangibles of working with a vendor. Info-Tech Research Group 3

2020 Enterprise Collaboration Tools Market Trends The Three C’s of Enterprise Collaboration A collaboration tool helps people accomplish a task together. The difficulty in finding a suitable collaboration tool is that there are many ways to collaborate, with just as many tools to match. You need to know what kind of collaboration you will be engaging in to avoid purchasing the wrong tool. “A tool is just a tool until it fits your collaborative working environment. ” Jennifer Mac. Lean, Director of Collaboration, NGen Canada Communication Coordination Content Management There are three broad kinds of enterprise collaboration, seen above. Collaboration tools mostly specialize in one of these areas, with occasional overlap. There is no one tool to rule them all; if that were the case your choice would be easy. As such, it is important to know the specific collaboration types you want a tool to address. Info-Tech Research Group 4

2020 Enterprise Collaboration Tools Market Trends Identifying Type of Collaboration Within the three broad categories of collaboration is a range of capabilities. Collaboration tools should offer a capability that is a solution to a specific pain point. Once you’ve identified this pain point, you will be in a stronger position to navigate the vendor landscape. Instant Messaging Voice/Video/Web Conferencing Email Whiteboarding Collaborative Editing Communication Wikis Screen Sharing Task Management Coordination Data Management Project Management File Sync and Share Calendaring “Start at the end of what are you looking for with the tool. Is it trying to solve a particular problem? ” Rohan Singh, Collaboration and Networking Manager, Pathway Vet Alliance Content Management Version Tracking Document Storage, Archiving, and Retrieval Further consider what kind of desired dimension is required for collaborating: Synchronous/realtime collaboration Asynchronous/nonreal-time collaboration Info-Tech Research Group 5

2020 Enterprise Collaboration Tools Market Trends Enterprise Collaboration Market Size There is no consensus about the size of the enterprise collaboration market. Take, for example, the differences between two reports for enterprise collaboration’s market size: Fortune Business Insights (2020) and Marketsand. Markets (2019). Major vendors identified in both reports: However, there was significant disagreement elsewhere. Other vendors only included by Fortune Business Insights: Other vendors only included by Marketsand. Markets: Some reports will be too narrow and leave out content management vendors, while others might be too broad and include vendors servicing broader telephony platforms. Given the range of collaboration types, it is difficult to determine how much market share a vendor has in this overall space. Different vendors will do better and have a larger share of the market in certain types of enterprise collaboration. It is no surprise these reports came to very different conclusions about the 2018 -19 enterprise collaboration market size: ranging from $8. 53 billion to $31 billion. Info-Tech Research Group 6

2020 Enterprise Collaboration Tools Market Trends Identifying Market Leaders Despite the difficulty navigating the enterprise collaboration market, it is not impossible to find a suitable vendor to address gaps in your collaboration toolset. Once you have identified your desired collaboration capability, use Software. Reviews to explore the market leaders in that specific area. To navigate a particular vendor landscape in more detail, explore Software. Reviews’ Data Quadrants and Emotional Footprints. Use the following categories: Communication Coordination Content Management Team Collaboration Project Management Document Management Systems Web Conferencing Project Portfolio Management Enterprise Content Management Arrive here from the Buyer’s Guide section? Click the icon to return to gathering business requirements. Enterprise File Sync and Share Info-Tech Research Group 7

2020 Enterprise Collaboration Tools Market Trends The Providers Note that well-known collaboration vendors are sometimes limited to delivering only certain capabilities. Cisco and Slack, for instance, are dominant in communication but not necessarily content management. However, one thing is clear: Microsoft’s Office 365 suite has a foothold in each major type of collaboration. Organizations with an Office 365 license will need to justify why another tool with similar capabilities should be adopted alongside Microsoft’s apps. Info-Tech Research Group 8