2019 United VARs or a United VARs member

Marketing Onboarding Contact: Helen Loris de Astete | helen. lorisdeastete@united-vars. com | M: +49

Deliverables Logo -. PNG and. AI PR Note: Template Description for Web max. 1000 words www. united-vars. com/en/members www. united-vars. com/en/news UVARs JAM: NEWs Forum UVARs JAM: Mkt Deliverables / Content Hub / PR Company Presentation Template © 2019 United VARs or a United VARs member. All rights reserved. 3

Address employees: Subscribe and follow United VARs Internal Newsletter Subscribe and forward: https: //seu 2. cleverreach. com/f/174 435 -181173/ MEMBERS ONLY! United VARs Social Media Channels Follow United VARs Linked. IN Follow United VARs Twitter Follow United VARs Facebook 1. Germany (58) 2. USA (27) 3. India (26) 4. Spain (24) 5. Tunisia (21) 6. Turkey (21) 7. France (15) 8. Belgium (11) 9. Italy (11) 10. UK (11) 1. Germany (80) 2. USA (71) 3. UK (31) 4. Spain (31) 5. Mexico (18) 6. Italy (13) 7. India (13) 8. Netherlands (12) 9. France (12) 10. Austria (12) 1. Algeria (99) 2. Germany (51) 3. Egyt (27) 4. India (22) 5. Tunisia (13) 6. Thailand (12) 7. Japan (11) 8. Turkey (10) 9. Marocco (8) 10. USA (8) 490 Followers (Feb 21, 19) 443 Followers (Feb 21, 19) 383 Likes (Feb 21, 19) UVARs Social Media Channels- Screenshot Feb 21 st 2019 © 2019 United VARs or a United VARs member. All rights reserved. 4

Next Step (I) : Self-Service UVARs JAM How. To: Marketing Deliverables (Status Oct 2018): https: //youtu. be/Nzpfd. Yk. EUgk SOON: SALES MATERIAL © 2019 United VARs or a United VARs member. All rights reserved. 5 1. Sales Pitch Video 2. Battle Card 3. Video Business Card 4. PPT “Value. Prop for Customers“

Link Next Step (II) : UVARs JAM: Get active Overview Local Channels of Members English Facebook Linked. In Twitter Blogs (Yellow Highlights: website Account Language in English) Member Company Country COMMON LOOK & FEEL MEMBER CHANNELS United. VARs CHANNELS OTHER EVALUATION Access to 1. Sub Page: 1. Sub Platinum Partner MEMBER WEBSITE SOCIAL MEDIA UVARS WEB 4. Deliver 1 global Event: Use Evaluation: (1 point JAM 12/ UVARs Page Backlink: Page: Logo indicate 2. Publish news about MEDIA: & External site 6. Add: Own success story per year colaterals (Rollup for yes / added, 2 Mkt set up Backlink New logo "[YOUR COMPANY] UVARs on your website, 3. Share 5. Add: blog @uvars (TEMPLATE: "GLOBAL / Flyer) points for Deliverabl (Publish as to UVARs used is a member of e. g. Annual Meeting/ UVARs news Blog/News/ website REFRENCE SHEET") frequently, 0 points es "About UVARs, which is an Summits / PRs/ Videos/ on your social Events @social @OWN COMPANY for none / no) Us/United SAP Platinum Blogs media Alternative: Use GROUP Maximum points: 15 VARs") Partner" channels "EVENTS" New Member © 2019 United VARs or a United VARs member. All rights reserved. 6

Next Step (III) : Regional Calls: 1 hour / month Objective: United VARs Communication builds on a “Through“ member to customer principle, members should know where to find and how to use United VARs marketing material and be able to set up together United VARs‘ content and social media plan to increase United VARs global and local awareness: . Topic Overview: 1. Introduction Everybody, Expectations, and Value Proposition United VARs 2. Involvement Members: Common Look & Feel (push to implement Mkt Guidelines) 3. Involvement Members: Content & Social Media (Member Channels, UVARs Channels) 4. Other: Best Practice Exchange, Feedback, Conjoint Projects, SAP Offerings, BDF usage for conjoint projects, … Who should be in the calls: 1 person per company: Marketing manager with strongest focus on Digital Content & Social Media Marketing. © 2019 United VARs or a United VARs member. All rights reserved. 7

IF YOU NEED ANY ADDITIONAL INFORMATION, PLEASE CONTACT HELEN LORIS DE ASTETE: © 2019

Appendix: Marketing Overview 2019 © 2019 United VARs or a United VARs member. All

APPROACH OBJECTIVE CHALLENGE Marketing Challenge and Objective “Who is United VARs? ” © 2019 United VARs or a United VARs member. All rights reserved. Increase United VARs Brand Awareness 10 SAP (global) Members Customers Local approach / channels

Marketing Activities Overview 2019 Marketing UVARs Global Coordination GENERELL Marketing Strategy/ Activities MEMBER “ALLIANCE“ COMMUNICATION Agency Coordination BDF UVARs JAM EVENTS (2019) Annual Meeting_ April 19 SAPPHIRE_ Mai 19 Newsletter (Internal) JAM Forum: Projects Legal Changes News GLOBAL MARKETING COMMUNICATION MENA Summit MEE Summit Huawei Connect Since Jan 19: Monthly Regional Calls: Common Look&Feel; Social&Content Collaboration; Best practice exchange; SAP Offerings APJ Summit CONTENT & SOCIAL MEDIA MARKETING Newsletter (External) UVARs Monthly: Best practice Online Sessions New: Channel We. Chat, Influencer/Acount Mgmt? Promotion DIGITAL CONTENT COLLABORATION / SOCIAL MEDIA Website Extensions: By. D Two-Tier; Global SAP Implementation; “NEWS“ Global Campaigns: “Sales Pitch“, By. D Two. Tiers, MOVE Content Hub“Push“: Blogs, Success Stories, PR SAP SOLUTION PARTNERS SALES DELIVERABLES Relation with SAP Global Offerings SAP Mkt Initiatives Solution Partners (Huawei, Symmetry, ISEC 7, Process Weaver, Cideon, Serala, NNN) 1. Sales Pitch Video 2. Battle Card 3. Video Business Card 4. PPT “Value. Prop for Customers“ © 2019 United VARs or a United VARs member. All rights reserved. MKT Initiative „on hold“ 11 Localization: Social Media Template, Translations, Coordination Content Hub “Pull“: Events, Pilot Project, Awards, trend topics, . .

Content Marketing – Timeline 2019 (Creation + Promotion) Q 1/2019 Q 2/2019 Evtl. Digital Strategy Brazil- Reference Video Q 3/2019 Q 4/2019 Rollout to BRICS Campaign* Regional Blogs Member Content @global customers tbd (see template: Blog Creation Brief). Planned: 25 New: Global Reference I: Case + Video Staktkraft – PROM* New: Global Reference II: Case SMP – PROM* (KWP, ) New: Global Reference III: Case Iberchem – PROM* Global Awareness Campaign Local Know. How; Economy/P olitics Global References Co. E Campaigns PR Notes MOVE – Campaign: Whitepaper By. D Two Tiers Strategy (In. Cloud, B 4 B, Acloudear, Seidor) Cross Sales - Campaign New Member/ New Partner/ Event. Planned: 15 *Created 2018 © 2019 United VARs or a United VARs member. All rights reserved. 12

Disclaimer The information contained in this document is proprietary and confidential. It may not be disclosed without the prior written permission of United VARs. All texts, pictures and graphics are subject to copyright and other laws for the protection of intellectual property. All rights to these documents are reserved by United VARs makes these documents available without any obligation, warranty or guarantee. United VARs assumes no responsibility for errors or mistakes in this document, unless such damages are due to intent or gross negligence. United VARs may change the content of these materials at any time. These documents are for informational purposes only and may not be included in any contract, reused for commercial purposes or disclosed to third parties, unless they are designated for such use or have been previously approved in writing by United VARs. © 2019 United VARs or a United VARs member. All rights reserved.