2018 EMS Annual Meeting Budapest Hungary WEDNESDAY SEPTEMBER

2018 EMS Annual Meeting Budapest, Hungary WEDNESDAY SEPTEMBER 5 TH, 2017 Claire Martin SESSION ES 2. 1 Communicating Climate Change. .

How the public perceives the issue of climate change. . Hyperbolic political rhetoric has confused the public. Remember to stay up on the very latest science from reputable sources (i. e. NMHSs). Let the data tell the story.

Arm yourself when talking about climate change Know your data, data! Have clear, concise and digestible information on up -to-date climate science. Have access to your own climate scientists - to ensure the very latest local information is being disseminated Need to understand the best way to deliver the message i. e. whether to use conventional or new media.

Word Cloud – media analysis – August 2018

What makes a good science communicator? ? Nerdiness, not looks. Being knowledgeable and authentic. Enthusiasm for the subject. Willingness to talk; ability to tell a story. Sense of humour. Be a nonverbal interpreter. Passion.

But that doesn’t mean it’s easy. . Aug 28, 2018 Globe & Mail French Environment Minister Nicolas Hulot resigned on Tuesday in frustration over sluggish progress on climate goals and nuclear energy policy, dealing a major blow to President Emmanuel Macron’s already tarnished green credentials.

Can you explain climate change to a child?

Adults need a “hook”. . The temperature in Barrow, Alaska has been warming so fast that this past year (2017), the data was automatically flagged as unreal and removed from the climate database. It was done by algorithms that were put in place to ensure that only the best data gets included in NOAA’s reports. .

Canada – same problem – August 10 th , 2018 From: Sent: August 14, 2018 12: 32 PM To: Subject: RE: records missing “The National Climate Archive group is still investigating this issue but it appears that there was an unusually high volume of maximum temperature data particularly on August 10 th that was incorrectly flagged by the National Climate Archive as potentially erroneous. . ”

ALWAYS cite the source. .

Attribution. . Friederike Otto, a climate modeller at the University of Oxford, UK, is pioneering quickfire analysis of weather events. Germany’s national weather agency is preparing to be the first in the world to offer rapid assessments of the climate connection to particular meteorological events. The European Centre for Medium-Range Weather Forecasts (ECMWF) in Reading, UK, is preparing to pilot a similar programme by 2020.

ECCC collaborative initiative. .

Engage on social media If you’re not where the dialogue is occurring, you’re not part of the dialogue, and therefore you’re at risk of becoming irrelevant to the dialogue.

Twitter is widely used. . From Jeffrey Evans (Meteorologist in Charge in the NWS Houston/Galveston office), during Hurricane Harvey in August 2017. Slide from presentation during the NWA Meeting August 28, 2018

The Queen of Twitter. . 54. 3 K followers Born in Toronto, Canada We share the same birthday! Arguably the best communicator on climate change EVER! Global weirding. .

Global weirding. .

In Conclusion Keep it simple (like telling a child a story), stick to the data and steer clear of political debates. Use social media to further disseminate climate stories. Don’t get into debates. Seek out sources of locally relevant, peer reviewed, data driven climate information and share widely and frequently. Analogies work well, as does a good “hook”.

Thank You! Connect with me: claire. martin@canada. ca @Claire. Martin. WX