2016 Rio Olympics Affiliate Digital Offering NBC Sports
2016 Rio Olympics Affiliate Digital Offering NBC Sports and Olympics Overview Call
2016 RIO SUMMER OLYMPICS • The Games of the XXXI Olympiad will take place in Rio de Janeiro, Brazil from August 5 -21, 2016 • First South American city to host Summer Olympics • Only an hour ahead of the Eastern Time Zone, so many high-profile events (Swimming, Track & Field) will be broadcast live in prime time • 28 sports, 306 events (2 new sports – Golf, Rugby) • Star Power Ø Swimming: Michael Phelps, Katie Ledecky, Missy Franklin, Ryan Lochte Ø Track and Field: Usain Bolt, Justin Gatlin, Allyson Felix, Ashton Eaton Ø Gymnastics: Simone Biles Ø Golf: Jordan Spieth Ø Basketball: U. S. Men’s Basketball Team Ø Soccer: U. S. Women’s Soccer Team 2
2014 Offering 2016 Offering v Stations had their own Olympic Zone site as part of NBCOlympics. com. Stations published and promoted all content to Olympic Zone, rather than their own sites. v There will be no Olympic Zone sites. Instead, stations will receive NBCOlympics. com content, which can be published and sold on station sites and mobile applications. v Local content and branding was accessed from NBCOlympics. com by manually typing in your zip code, provider and affiliate. v Implementation of auto-localization v One local module was included on NBCOlympics. com. Local links on NBCOlympics. com all directed to Olympic Zone. Stations could not post links to their station site from NBCOlympics. com. v The medal count, which could not be sponsored, only existed on Olympic Zone pages and was not available to post on station sites. v Local inventory included the following: v Exclusive ownership of all display and video ad inventory on Olympic Zone sites v 300 x 100 display ad on the NBCOlympics. com home page, sport fronts, athlete pages and TV listings v Stations will have a new, prominently featured module with station branding on NBCOlympics. com homepage called “Five to Watch. ” Stations will also have a second section featuring four additional local articles on NBCOlympics. com that link out to station sites with local sales opportunities. v Stations can now host and sell sponsorship of a medal count widget that can be placed on multiple pages of their sites and mobile applications. v Local inventory will now include the following: v Mid-roll during the network simulstream. This inventory will be proportional to the local market inventory within the linear broadcast v Pre-roll on any NBCOlympics. com video (live or video-on-demand) accessed from a station website or social account v Pre-roll on all locally-produced video on NBCOlympics. com v 300 x 100 display ad on the NBCOlympics. com home and TV Listings page (mobile will be a 320 x 50) 3 Note: All Sales and Content guidelines and rules apply.
LOCAL PRESENCE ON NBCOLYMPICS. COM • Implementation of auto-localization Ø When a user accesses NBCOlympics. com, location will be automatically detected. Ø Users can view station TV listings with local ads and access local content. • Stations will have a new, prominently featured module with station branding on NBCOlympics. com homepage called “Five to Watch. ” This includes: Ø A locally relevant article, which features 5 promotable elements for on-air and/or digital Ø Local content within module link-off to station site Ø Promotion of primetime lineup with link to localized TV listings • Stations will have a second section on the homepage of NBCOlympics. com that will feature four additional local articles that link out to station sites with local sales opportunities. • NBC Olympics will create a station-specific version of a short-form video-on-demand page for Affiliates to house video packages that contain Olympic footage or material 4
NBCOLYMPICS. COM FEATURE MODULE DESKTOP A Station Olympic Logo Your station’s USOC-approved Olympic logo will be included at the top of the module. B Five to Watch Feature Article “Five to Watch” is a locally-relevant article that features 5 promotable elements for on-air and/or digital. This links off to an article on your station site. C Local Headline Link Stations may customize the second local link. This will go to any nonvideo Olympic content item on your station site. D See Full TV Listings This link will click-through to a TV schedule page with local listings on NBCOlympics. com. Stations can serve a 300 x 100 display ad on this page. A A B B C C MOBILE WEB D A Station Olympic Logo Your station’s USOC-approved Olympic logo will be included at the top of the module. D Five to Watch Feature Article “Five to Watch” is a locally-relevant article that features 5 promotable elements for on-air and/or digital. This links off to an article on your station site. A B C B Local Headline Link Stations may customize the second local link. This will go to any nonvideo Olympic content item on your station site. C D See Full TV Listings This link will click-through to a localized TV schedule page on NBCOlympics. com. Stations can serve a 320 x 50 display ad on this page. 5 D
NBCOLYMPICS. COM LOCAL NEWS SECTION DESKTOP A Local Headlines Section includes links to four locally-relevant Olympic content items on your station site. B Station Olympic Logo Your station’s USOC-approved Olympic logo will be included at the top of the module. C 300 x 100 Ad Unit Locally-served 300 x 100 display ad unit A B C MOBILE WEB A Local Headlines Section includes links to four locally-relevant Olympic content items on your station site. B Station Olympic Logo Your station’s USOC-approved Olympic logo will be included at the top of the module. C 320 x 50 Ad Unit Locally-served 320 x 50 display ad unit A B 6 C
NBCOLYMPICS. COM VIDEO WATCH PAGE A A Station Olympic Logo Your station’s USOC-approved Olympic logo will be included at the top of the module. B Main Video Player All locally-produced Olympic video will play in this player. The video title and description will display beneath the player. C Local Ad Inventory Local pre-roll and 728 x 90 and 300 x 250 companion banners will display each time a locally-produced video is viewed on this page. D A B C More from 4 New York • This subsection within the “Highlights and Clips” section includes up to 10 links to locally-produced videos. • All videos will link off to another video watch page on NBCOlympics. com. • Local ads will play before each video. • The headline and thumbnail will display for each video. D 7
LOCAL INVENTORY ON NBCOLYMPICS. COM Local digital inventory on NBCOlympics. com will include the following: Ø Mid-roll and companion banners during the network simulstreams (Day-time, Primetime and Late. Night NBC broadcasts) – The total time of the local breaks will be proportional to the local inventory stations receive within the linear broadcast Ø Pre-roll on any NBCOlympics. com video (live stream or video-on-demand) accessed from a station website or social account Ø Pre-roll on all locally-produced video on NBCOlympics. com Ø 300 x 100 display ad on the NBCOlympics. com home and TV Listings page (mobile will be a 320 x 50) 8
NBC OLYMPICS SYNDICATED CONTENT • NBC Olympics will continue to manage the overall relationship with affiliates leading up to and during the Games in Rio. • The NBC Olympics team will provide stations with non-video content to put on the station sites and station mobile applications through feeds. • Content/feeds/widgets that will be provided by the NBC Olympics Team include: Ø Ø Ø Text content (i. e. articles produced by NBC Olympics writers), syndicated wire service articles Syndicated wire service photos Athlete biographical information A feed for a medal count widget TV Listings/Live Extra stream schedule feed • Stations will be able to create sponsorship opportunities around this content • Mobile web presence and advertising guidelines will reflect desktop experience. 9
OLYMPIC FEATURES FOR STATION WEB AND MOBILE PLATFORMS A B Station Olympic Logo Your station's USOC-approved Olympic logo can be displayed on your site/mobile headers. A Links to NBCOlympics. com Video • Stations can post links to Olympic video (short-form highlights, live streams, etc. ) on their digital platforms. • Clicking on a link to long-form video (live streams, full event replays) from a station site or app opens the video on NBCOlympics. com or the NBC Sports Live Extra app and a local pre-roll will play. • Clicking on a link to short-form video (event highlights, athlete features) from a station site or app will go to NBCOlympics. com or the main NBC Olympics app where a local pre-roll will play. B C D E C Olympic Stories and Galleries • NBCOlympics. com articles, galleries and a select number of athlete bios will be offered to be hosted on station digital platforms. • All content will be provided via feeds so it flows directly into each station’s publishing platforms. • Content can appear within sponsored Olympic sections on station websites and mobile web/apps. D Five to Watch Featured Article D • The Five to Watch article is locally-produced, sponsorable content that highlights five interesting events/athletes each day. • The article lives on station’s digital platforms and will be prominently featured on NBCOlympics. com. E Sponsorable Sections and Features • Stations can create sponsorable Olympic feature sections on their digital platforms. • The section may include NBC Olympics articles, galleries and athlete bios. 10
THE ROAD AHEAD… Key dates to look forward to in the coming months: Ø October-November 2015: Sales Overview Calls Ø October-November 2015: Editorial Overview Calls Ø May 2016: NBCOlympics. com launches Ø August 5 -21, 2016: Rio Summer Olympics 11
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