2016 NAMPC A LOOK BACK A LOOK FORWARD

2016 NAMPC: A LOOK BACK A LOOK FORWARD Tim Boone, PE, MBA Grants Manager, glo

BREAKOUT SESSION TRACKS (I attended) • Audience & Community Engagement (7) • Content & Storytelling (1) • Data & Analytics (2) • Exhibitors • Innovation (1) • Revenue Generation (3) • Social Media & Digital Marketing (2) • Exhibitors

STRONG BRANDING INCLUDES: • Not Selling/Giving “what you do” but “why you do” AUDIENCE DEVELOPMENT • Breaking out of Convention/Disrupting • Connecting with “human beings” vs. “visitors” • Audience Participation in the Risk-Taking and Play • Authenticity in Everything you do • It’s all about Relationship Building AUDIENCE ENGAGEMENT

Social Media Use (a/o Dec 2015) 15% 53% Are More Exposed To The Arts Through SM 52% Share Art/Art-Related Info Through SM How Much Overlap? ? ? 85% At Least One Social Media Account No Social Media Account 65% of Decisions (“FIRST CONTACT”) Start On A Mobile Device and Elsewhere to Complete the Transaction (Website, Ticket Office, Etc. )

Where Americans Experience Art 90% 77% 80% 70% 68% 60% 50% 40% 30% -Theater-Museum-Zoo-Concert Hall. Etc. How Much Overlap? ? ? -Parks-Hospital-Malls-Airports. Etc. 20% We Must Leverage Data Gained From This Side 10% 0% TRADITIONAL glo’s Mission and Vision Target This Space “Communities” “Neighborhoods” “Places in Peril” “Access for Underserved” Next Generations Prefer This Space “Their Turf” Really Tough To Collect Audience Data In This Space NONTRADITIONAL