2016 Benchmark Survey Highlights NABSA Benchmark Survey Highlight

2016 Benchmark Survey Highlights

NABSA Benchmark Survey – Highlight Areas 1. Operations and Equipment 2. Plans and Pricing 3. Marketing 4. Cost-Benefit Analysis 5. Equity 6. Funding

About the Respondents All but three systems are currently active – Honolulu, Richmond, and Oakland expected launch in 2016 -17

About the Respondents 62% of systems are single jurisdiction; 38% multi-jurisdictional

About the Respondents Small: 0 - 250 bikes Medium: 251 - 500 bikes Large: 501 - 1, 250 bikes Very Large: 1, 251 or more

System Governance Structure Madison Which best. Cleveland describes your system's overall structure? Series Honolulu Salt Lake City Seattle Boise Fort Worth Los Angeles Portland San Francisco 16% 6% 31% 13% 34% Austin Boston Chicago Hamilton Milwaukee Philadelphia Richmond Santa Monica Washington, D. C. West Hollywood Ann Arbor Aspen Birmingha m Boulder Denver Kailua- For-Profit (For-profit owns and operates) Non-Profit (Non-profit owns and operates) Public/City (City owns/third party operates) Public/Transit (Transit system owns/third party* operates) Other

System Operators Who operates your system? Series Aspen Boise Honolulu Topeka Boston Chicago Portland San Francisco Seattle Washington, Boulder Madison Bcycle 6% Los Angeles Oklahoma City Other Bicycle Transit 13% 10% Cycle. Hop Motivate 10% 19% Corps Logistics 3% Local/ Nonprofit 39% Cleveland Santa Monica W. Richmond Bcycle Bicycle Transit Cycle. Hop Corps Logistics Deco. Bike Ann Arbor Austin Birmingham Denver Fort Worth Hamilton Minneapolis Omaha Pittsburgh Salt Lake City Local/ Nonprofit Motivate Shift Transit

Equipment Suppliers Who supplies your equipment? Series Boise Cleveland Hamilton Portland Santa Monica Topeka West Hollywood Aspen Chicago Honolulu Kailua-Kona Seattle Boston Minneapolis Washington, 8 D 3% Sobi 23% PBSC 16% Next. Bike 3% Bewegan 6% Pittsburgh Birmingham Richmond 8 D/PBSC 10% Bcycle 39% Ann Arbor Austin Boulder Denver Fort Worth Los Angeles Madison Milwaukee Oklahoma City Omaha

Financial Models Which of the following best describes your financial Los Angeles Boston model? Please. Flat fee paid to operator include the fee paid, Oklahoma excluding equipment costs and Citynew station/bike Portland Monica any non-bikeshare related costs. Santa Series Seattle Washington, D. C. Chicago Honolulu 6% Ann Arbor Aspen Birmingham Boise Boulder Denver Kailua-Kona Minneapolis Omaha Pittsburgh 9% 22% 9% 38% Cleveland Madison San Francisco 16% Austin Fort Worth Hamilton Milwaukee For profit assumes all operating costs (but not capital) For profit assumes all operating and capital costs Non-profit assumes all operating costs (but not capital) Non-profit assumes all operating and capital costs Shared risk and revenue Time and management / Actual costs paid to operator

Average Employee FTE by Season and System Size

Types of Memberships Offered 90% Average price single trip/pay by trip: $2. 88/30 mins; 24 hour $7. 13 82% 80% 70% 68% 61% 64% 53% 60% 43% 50% 36% 40% 43% 30% 18% 20% 10% by ypa tri p/ y-b ay p/ p tri gle Sin r he Ot -ti m e ou r 24 y/ Da on m ng Re cu rri -h th ly th m gle Sin (d al nu An on ed nt isc ou bs id (su (m al nu An ) d) th on in d ai (p al nu An ize ly) fu ll) 0%

Trips by Membership Type System Size Average cost of annual membership (paid in full) Small (n = 5) $62 Medium (n = 7) $81 Large (n = 3) $88 Extra Large (n = 3) $83. 50

Membership Pricing

Trips Per Bicycle by Size Average: Small = 115 Medium = 350 Large = 362 Extra Large = 546

All Memberships Per Bicycle by Size Average: Small = 31 Medium = 87 Large = 38 Extra Large = 77

Total Revenue by System Small Medium Large Extra Large Average revenue $252, 811 $1, 090, 321 $1, 670, 014 $2, 501, 464 Average operating costs $221, 777 $809, 065 $1, 697, 440 $2, 005, 188 All Revenue/Operating 88% 74% 102% 80%

Total Revenue Per Bike

Sponsors and Marketing Partners Top industries: • Health care • Government • Transportation • University/education • Financial/ banking • Media Average dollar amount (annual) Over three quarters (77%) of systems did not use sponsor brokers (those who did used Spectra, Effix, Outfront, Motivate, and Superlative Group) The average dollar amount from all sponsors was $893. 99 per bike. (n = 16) The average dollar amount from station sponsors was $7, 045 per station. (n = 8) Title Sponsor (n = 9) Lead Sponsor (n = 6) Station Sponsor (n = 10) $489, 360 $47, 273 $67, 125

Sponsor Revenue Per Bike

Sponsor Revenue by Sponsor Type

Brokers and Subcontractors Services Broker/Subcontractor Name Systems Using Advertising Sales Bewegen/Corps Logistics Out Front Media Direct Media USA Spectra Richmond Boston, Chicago, D. C. Philadelphia Sponsorship Cycle. Hop Effix IMG Outfront Spectra Superlative Wasserman W. Hollywood Richmond Austin Chicago Philadelphia Santa Monica Portland

lt ia ec Sp Jo b in g in tra am pr og r s r 30% he 40% Ot s ice ct ra gp s er us 50% rin fo r h ac tre ou 57% Hi es ss gc la in in ra ed et rg em st sy 57% Ta d n io pt to en ns io at st p hi 60% ke an un b lm al st in d/ ke an rb de ly d oo rh bo igh ne th on e rs be em m 70% M co m in st co 90% Un w Lo d ce du Re Equity Programs/Approaches 83% 80% 65% 57% 43% 35% 26% 20% 17% 10% 0%

Ranking NABSA’s Priorities Priority 1 2 3 4 5 6 7

Questions / Discussion