2016 Annie Bell Fragrances Inc Meet The Owner

Meet The Owner Fallon Johnson is the creator and founder of Annie Bell Fragrances, a proud single mother and Chicago homeowner in the Englewood neighborhood, where she was born and raised. In 2010 Fallon Johnson established Annie Bell Fragrances, an all-natural luxury candle business that also specializes in several homeopathic products and services. The company was started in the kitchen of her Chicago home and is named after her late grandmother who always encouraged her to follow her dreams. As the president of ABF, Fallon was able to turn her love of natural aromatic products into a growing business. After four years of hard work and dedication, Fallon was able to open a boutique at 3 S. Austin Blvd. near Oak Park. © 2016 Annie Bell Fragrances Inc.

Vision Annie Bell Fragrance’s fragrant soy-candles will be placed in major retail stores around

Products © 2016 Annie Bell Fragrances c.

Candle-making Classes © 2016 Annie Bell Fragrances Inc.

Dilemma • • Todays candles are not 100% natural. More people are purchasing eco-friendly products. Expensive candles that don’t smell all that great. Too busy to remember/send birthday gifts. Most candles don’t perform properly. Wax doesn’t melt down completely. Customers are not able to customize candles. $65 © 2016 Annie Bell Fragrances Inc.

Market Sales Women Couples Businesses Children Men Churches Schools Social Clubs 5% 40% Women

Market Growth • U. S. retail sales of candles are estimated at approximately $2 billion annually, excluding sales of candle accessories. • Candle sales took off in the 1990 s, when they became a part of home decor and peaked in 2000, growing at a rate of 10 percent or more each year. • Candles are used in 7 out of 10 U. S. households. • The market for luxury candles is sparking overall growth of the home fragrances market. Source: National Candle Association: Facts & Figures About Candles © 2016 Annie Bell Fragrances Inc.

Competitive Advantage • • • ABF has a story. ABF Empowers inner city youth. ABF is a Minority owned business. ABF is different. ABF offers a variety of services and products. ABF allows customers to customize fragrance & label. © 2016 Annie Bell Fragrances Inc.

Strategy Company strategy • • • Product distribution. Hosting private/public candle-making classes at schools, a gifting club, and natural candles that are affordable. Secretly send high quality gifts to clients family & friends. Our gifting registry allows us to make your lives easier by removing the pressure of you maintaining client relationships and friendships. For a small monthly subscription, we’ll send out luxury, customized gift-sets for birthdays, holidays and just because; a great way to keep your relationships active and healthy. Business opportunity • Candles gross billions in sales and draws hundreds of thousands of attendees to stores that carry them. ABF will capitalize on the opportunity to sell and market to this audience in major retail stores around the US. © 2016 Annie Bell Fragrances Inc.

Future Components • • Retail in-store sales. Ecommerce. Candle-making classes. Corporate, schools, private & public classes. Gifting Club. Product distribution. Sales Reps. Fundraisers. © 2016 Annie Bell Fragrances Inc.

Sales & Projected Sales 2015 - $30, 000 2016 - $60, 410 (thru 7 mo. ) 2017 - $312, 000 2018 - $624, 000 2016 2017 5% Product Placements Annie Bell Fragrances (1 store) – 8/8/2014 Whole Foods (1 store) - 9/2016 Mariano’s Grocery (3 Stores) – Pending 58% The number of stores will increase significantly within the next two years. © 2016 Annie Bell Fragrances Inc. 2018 9% 28%

Past Events & Successes 2015 -16 Vending Events Black Women's Expo-Chicago Guinness World Record Speed Networking event Black Women’s Expo Atlanta Taste of WVON Chicago Ridge Mall Successes 2015 -2016 Live Interview ABC 7 -December 8 th 2011, Product Mention Windy City Live –April 11 th 2016, Award Black Women Expo’s Phenomenal Woman award 4/2016, Product Mention WGNTV-May 2016, Article Windy City Word-March 2016, Article Austin Talks -October 14 th 2014, Article Austin Talks-October 4 th 2014, Live Interview AC Green Show 106. 3 FM-July 31 st 2016. Live Interview Windy City Live - Pending © 2016 Annie Bell Fragrances Inc.

Investment Opportunity Annie Bell Fragrances is seeking an initial investment of $50, 000. 00 for 25% equity in Annie Bell Fragrances Inc. The investment will be utilized to acquire inventory, Accounting, Marketing & Advertising, Fulfillment, Production and Website. Product Placements Whole Foods (1 store) - 9/2016 Mariano’s Grocery (3 Stores) - Pending © 2016 Annie Bell Fragrances Inc.