2015 Woodland Holiday Parade The Parade To Attend

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2015 Woodland Holiday Parade “The Parade To Attend”

2015 Woodland Holiday Parade “The Parade To Attend”

A Proud Tradition q As a Successful Event Running for 50 Years § §

A Proud Tradition q As a Successful Event Running for 50 Years § § Strong Regional and West Coast Reach Solid Foundation with an Ability to Reach New Heights q As a Quality of Life Family Event § § Opportunity to Showcase Our Community Touches All Segments of Our Community Platform for Young and Old to Participate & View Strong Generational Aspects q Provides Economic Value to Our Community § Monetary return to Hotels/Motels, Restaurants, Retailers, Service Stations, etc…. . Increased tax revenue and the “Exposure Factor” associated with showcasing our City to others including current and future financial benefits to our business community

Visualizing the Parade On the next several slides we provide a snapshoot of some

Visualizing the Parade On the next several slides we provide a snapshoot of some of the entries that participate in the parade

Parade Bands Importance of Bands

Parade Bands Importance of Bands

Parade Floats Importance of Floats

Parade Floats Importance of Floats

Parade Horses Importance of Horses

Parade Horses Importance of Horses

Parade Novelty Importance of Novelty

Parade Novelty Importance of Novelty

Drill Teams & Color Guards Importance of Drill Teams

Drill Teams & Color Guards Importance of Drill Teams

Parade Marching & Dance Groups Importance of Local Entries

Parade Marching & Dance Groups Importance of Local Entries

Santa Claus Always a Grand Entrance

Santa Claus Always a Grand Entrance

Truly a Family Quality of Life Event q Generational Involvement • Grandparents • Parents

Truly a Family Quality of Life Event q Generational Involvement • Grandparents • Parents • Children (From babies to teens) q Brings out participation from all aspects of our community • Private Business Sector • City & Other Municipal governments • Schools • Civic & Non Profit Organizations • Churches • Individual Citizens q Brings value from outside participation both from entries and visitors that view the parade q Brings out an atmosphere of goodness, harmony, and happiness q Sets the stage & tone for goodwill during the Holidays in our Community

Quality of Life It’s at the Heart of Our Parade

Quality of Life It’s at the Heart of Our Parade

FLOAT ASSISTANCE q Float Assistance Tools • Design Concepts • Construction Workshops • Truck/Trailer

FLOAT ASSISTANCE q Float Assistance Tools • Design Concepts • Construction Workshops • Truck/Trailer Contacts • Construction/Storage Locations

Potential City Float Christmas Around The Globe City of Woodland Welcome to Our Town

Potential City Float Christmas Around The Globe City of Woodland Welcome to Our Town Individuals on the float are made up of adults and children representing the ethnic backgrounds of our community and it’s global diversity

Potential Church Float Church Choir Reaching out to our community reminding them of the

Potential Church Float Church Choir Reaching out to our community reminding them of the true message of Christmas through the spirit of music

Business Recognition Opportunity q Balloons Ø Have established relationships with major companies such as:

Business Recognition Opportunity q Balloons Ø Have established relationships with major companies such as: § Big Events, Inc. • Provides turn-key solution, including on site support on the day of the parade

Example of Parade Balloons

Example of Parade Balloons

Band Outreach Program q Aspects of Program • Preparing & mailing an invitational package

Band Outreach Program q Aspects of Program • Preparing & mailing an invitational package to targeted bands • Providing transportation/music funding assistance to select units • Expanding our accredited judges • Linking or posting on association web sites

Communications Awareness Program • Television – Expanded WAVE coverage plus addition of Comcast Sacramento

Communications Awareness Program • Television – Expanded WAVE coverage plus addition of Comcast Sacramento » Live with Rebroadcasts » New format coverage changes – Public/Major network coverage » Channel 31, KVIE 6 Sacramento » Potential new fiber optics feed to major Sacramento Stations – Video Productions » Parade Highlights Video- 2 minute » Promotional Video – 1 minute commercial (Comcast Sacramento) • Publications (Print/Online) – VIA (Triple A) – California Events – California Outdoors – California State Horsemen’s Association – Western Bands Association (In discussions) – Bulletins. Board. Com – Marching. Com – Links to various Websites • Business/Civic Outreach – Targeted Business Groups (Major/Local) – Civic Organizations (Rotary, Lions, etc. ) – Float Builders Workshops We wish to acknowledge outstanding coverage received each year from our local newspapers: Daily Democrat & Davis Enterprise

Where / How Can You Help q Becoming a Sponsor q Entering a Float

Where / How Can You Help q Becoming a Sponsor q Entering a Float or Novelty unit q Entering a Balloon q Sponsoring a Band q Sponsoring Pre Parade Events q Sponsoring Post Parade Awards Ceremony q Providing Trucks/Trailers to float entries “Our success in the past and in the future is driven by your gracious support” q Providing construction & storage facilities to float entries q Providing individuals to assist with the many organizational aspects, such as marshalling & judging/review area set up and tear down, etc

Sponsorships Every Sponsor is a winner in the Woodland Holiday Parade! The Chamber Parade

Sponsorships Every Sponsor is a winner in the Woodland Holiday Parade! The Chamber Parade Committee places special emphasis on enhancing Sponsor visibility & benefits. It can also be a great way to involve employees and at the same time support our great Community plus bring current and future financial benefits to your business! Sponsorship Levels can bring a diverse value opportunity from the Exposure Factor: q Pre and Post Television Coverage • Cable - The Wave (Woodland, West Sacramento, Winters & Dixon) • Wave Broadband to 9 cities • Major Stations – Channel 31 (Good Day Sacramento) and more q Print • Name recognition in Press Releases and News Articles (Such as Daily Democrat & Davis Enterprise) • Name recognition in Pre and Post articles in the Chamber Newsletter • Participation in discount coupons mailed to event participates (We have 150 to 200 entries with 3, 000 to 4, 500 participates in the Parade) q Web Coverage • Name/Logo listing on Chamber web site • Discount coupons will be available for public download • Expanded reach from links to numerous web sites q Parade Day (Reaching 20, 000 to 40, 000 parade watchers) • Entry Visibility • Banner Signage • Various Public Announcements by Parade announcers

Web Information Check Us Out q Click on Event Tab q Page down to

Web Information Check Us Out q Click on Event Tab q Page down to Holiday Parade q Click for more information q Information Available • Key Information: theme, date, time, etc. • 2015 Application & Releases • Entry Categories • Rules & Regulations • 2015 Brochure & Poster • Parade Route/Staging Maps • Float Builders Manual • Weather Information – Daily/Hourly Updates • And More www. woodlandchamber. org

Sample Comments “An outstanding parade. . . the best managed and organized parade I

Sample Comments “An outstanding parade. . . the best managed and organized parade I have attended”…. from Daily Democrat crowd interview of a mother of a band student from a visiting band “Great parade and big… like a Norman Rockwell Parade…. don’t see this size parade in Southern California outside of the Rose Parade”…from Daily Democrat crowd interview of a visitor from Los Angeles “I need to bring our City Council here next year to show them how a parade should be run”…. from visiting band director to parade committee members “Our first year attending this parade but we will be back…. well organized and great crowd”…. from horse entry to parade committee members

 2015 Theme “Parade of Trees”

2015 Theme “Parade of Trees”

Key Information Date: December 12, 2015 (Saturday) Time: 10 am to 1: 00 pm

Key Information Date: December 12, 2015 (Saturday) Time: 10 am to 1: 00 pm Location: Main Street (California to 4 th St. ) Awards: Former Yolo County Courthouse, 725 Court Street, at approximately 2: 30 pm Application Deadline: November 23 th

Could Not End Without Acknowledging Some Key Supporters

Could Not End Without Acknowledging Some Key Supporters

Thank You For your time and we look forward to your support for one

Thank You For your time and we look forward to your support for one of this Communities outstanding events 2015 “Parade of Trees”