2015 Operational Plan Template A presentation template for

2015 Operational Plan Template A presentation template for your company’s 2015 operating plan

Table of Contents To change the fonts and colors in this presentation, choose a different template from the Power. Point “Design” menu or just paste these slides into your company’s standard Power. Point presentation • Executive Summary • Strategic Context • Company Objectives • Key Performance Indicators • Financial Summary • Hiring Plan • Key Assumptions and Risks • Goals by Team • Next Steps 2

Executive Summary • Major point 1 • Major point 2 • Major point 3 Tell the story in 1 -2 slides. Just the major points. If you had 60 seconds to say it, how would you describe the plan for the next year? 3

Strategic Context • Restatement of company mission, vision, and/or strategy • Any changes in competitive environment? • Just raised round of capital that you’re going deploy? Remind audience of the big picture. 4

Company Objectives • What is company trying to accomplish in next 12 months? • What are major company goals and milestones? • If earlier stage company, which business model hypotheses are being validated? At the highest level, what are you trying to accomplish this year? List 2 -4 of your most important objectives. 5

Key Performance Indicators (KPIs) • KPI 1 by X date How will you know if your are successful in achieving your plan? List 3 -5 most important measures of success. • KPI 2 by Y date • KPI 3 by Z date 6

Financials Summary: Base vs. Stretch Plan Financial summary comparison of base plan vs. stretch plan Base Plan Stretch Plan KPI 1 KPI 3 Revenue Cost of Sales Gross Profit Customer Acquisition Cost Other Operating Expense Operating Profit Change in Cash Ending Cash Employees (FTEs) 7 Comments

Financials by Quarter: Base Plan Major financial line items of plan by quarter. 1 Q 15 2 Q 15 3 Q 15 4 Q 15 KPI 1 KPI 3 Revenue Cost of Sales Gross Profit Customer Acquisition Cost Other Operating Expense Operating Profit Change in Cash Ending Cash Employees (FTEs) Note: if you are pasting in output of your financial model from Excel, remember to “paste as image” (otherwise you may end up embedding your entire model in your Power. Point presentation) 8 2015

Financials by Quarter: Stretch Plan Major financial line items of plan by quarter. 1 Q 15 2 Q 15 3 Q 15 4 Q 15 KPI 1 KPI 3 Revenue Cost of Sales Gross Profit Customer Acquisition Cost Other Operating Expense Operating Profit Change in Cash Ending Cash Employees (FTEs) Note: if you are pasting in output of your financial model from Excel, remember to “paste as image” (otherwise you may end up embedding your entire model in your Power. Point presentation) 9 2015

Financial Detail Slide 1 • Potential topics: You will likely want to go into more detail on 2 or 3 major components of the financial plan. Describe those points in 2 or 3 Financial Detail slides. - New customer acquisition costs, customer lifetime value, payback period - Customer repeat rates - Revenue growth year-over-year - Gross margin improvement - Operating cost changes - Etc. 10

Hiring Plan: Positions by Quarter 50 44 45 40 36 35 32 Finance/Admin 30 25 20 Support 24 Product 19 Marketing Sales 15 Engineering 10 5 0 4 Q 14 1 Q 15 2 Q 15 3 Q 15 11 4 Q 15 Most growth companies have a significant amount of hiring planned for the next 12 months. Summarize the hiring plan here.

Team Goals Team 1 Q 15 2 Q 15 Engineering What are the proposed primary objectives and key results for each team? Product Marketing Sales Support Finance/Admin 12 2 H 15

Risks & Mitigating Strategies • Risk 1 - Mitigation 1 What could go wrong? How will you mitigate those risks? • Risk 2 - Mitigation 2 • Risk 3 - Mitigation 3 13

Next Steps • Board approval of operating plan and budgets • Reporting format and cadence (monthly, quarterly) What are the proposed next steps? Summarize those here. 14

Appendix Any useful information that may not be required for the main story line? Put those slides in this section. 15

Revenue by Business Line by Quarter 16

Operating Expenses by Category by Quarter 17

Cash Position by Quarter • Chart of cash balance, burn rate, and months of cash by quarter 18

Product Roadmap by Quarter • Major product launch deliverables 19

Marketing Team Goals Areas of Focus 1 Q 15 Area 1 Results 1 Result 2 2 Q 15 2 H 15 Metric 1 Metric 2 What are the primary areas of focus, expected results, and key metrics for this team? Area 2 Copy this slide to have 1 slide for each team Area 3 20

Engineering Team Goals Areas of Focus 1 Q 15 Area 1 Results 1 Result 2 2 Q 15 2 H 15 Metric 1 Metric 2 What are the primary areas of focus, expected results, and key metrics for this team? Area 2 Copy this slide to have 1 slide for each team Area 3 21

Product Roadmap by Quarter • Major product launch deliverables 22

For More Information: Trey Pruitt @treypruitt Banner Peak Group http: //www. bannerpeakgroup. com/ 23 Template version 2014 -12 -20