2013 Competitive Overview June 11 2014 2013 Competitive

2013 Competitive Overview June 11, 2014

2013 Competitive Update: Methodology Ø Calendar Year Analysis Ø Competitive GRP and Spending Analysis for TV § Major Studios only § Ruled out highly inaccurate films § Sony numbers are “reported” for consistency Ø Kantar reported (10 -15% under reported) Data should ONLY BE USED DIRECTIONALLY

2013 Studio Snapshot – Film Count & Genre Mix Total Films: 14 Analyzed Films: 13 Event 23% (3) Adult 31% (4) Family / Animated 31% (4) Comedy 15% (2) Total Films: 18 Analyzed Films: 17 Event 24% (4) Targeted 17% (3) Adult 18% (3) Event 40% (4) Comedy 10% (1) Family / Animated 30% (3) Event 37% (3) Total Films: 15 Analyzed Films: 11 Event 18% (2) Action 27% (3) Targeted 27% (3) Family / Animated 9% (1) Action 25% (2) Comedy 24% (4) Total Films: 10 Analyzed Films: 10 Adult 20% (2) Action 17% (3) Total Films: 8 Analyzed Films: 8 Adult 9% (1) Comedy 10% (1) * All data is Kantar reported – typically 10 -15% under reported; outlier films not included Adult 13% (1) Total Films: 16 Analyzed Films: 14 Event 21% (3) Targeted 29% (4) Adult 22% (3) Comed y 14% (2) Family / Animated 14% (2)

2013 Pre-Opening TV: Total Spend by Distributor Total B. O. $1. 86 B $1. 06 B $1. 43 B $1. 14 B $1. 71 B $967 M # of Films 17 13 11 14 10 8 $MM Media Spend • All data is Kantar reported; outlier films not included

2013 Pre-Opening TV: Average Spend Per Film $MM Media Spend • All data is Kantar reported; outlier films not included

2013 Pre-Opening: Average GRPS by Distributor # of Films 17 8 13 10 11 14 AVG CPP $15. 16 $11. 97 $11. 10 $13. 24 $13. 97 $11. 30 2150 2050 1, 955 1950 1850 1750 2, 225 2, 030 1, 990 1, 940 1650 1550 1, 765 1, 705 Univ Sony 1450 WB Pmnt FOX/DW BV

2013 Pre-opening: GRP Point Level Distribution 12% below 1800 31% below 1800 40% below 1800 50% below 1800 * All data is Kantar reported – typically 10 -15% under reported; outlier films not included 58% below 1800 65% below 1800

2013 Studio Television Mix • All data is Kantar reported; outlier films not included

Genre Averages vs 14/15 Plan Estimates • For targeted genres, the disparity between Sony and competitive levels is less * Genre information is Kantar reported – typically 10 -15% under reported. Historical averages above INCLUDE Sony.

Average GRPs By Box Office vs 14/15 Plan Estimates • As BO increases, generally so do GRP levels • For 14/15 planning, Sony is pacing 20 -35% below competitive averages * GRPs are Kantar reported – typically 10 -15% under reported. Historical averages INCLUDE Sony.

Share of Voice (4 th Qtr ‘ 14): Methodology Ø Primary focus on wide release films opening on same weekend, week before & week after Ø Estimates for competitive grps based on historical film comparisons- not a perfect science Ø Averages EXCLUDE Sony films

“The Equalizer” Share of Voice – Release 9/26/14 3, 250 Untitled NL Horror 13% Gone Girl 13% 3, 000 The Maze Runner 11% 2, 750 2, 500 A Walk Among the Tombstones 14% Dolphin Tale 2 16% The Boxtrolls 21% Average: 2, 130 2, 250 Ave w/out Boxtrolls: 1, 955 2, 000 1, 750 1, 500 1, 250 The Equalizer 12% Timing 1 Week Before Opening Week 1 Week After 1, 000 The Maze Runner Studio FOX UNI WB Sony Focus FOX NL A Walk Among Dolphin Tale 2 The Equalizer The Boxtrolls the Tombstones Film The Maze Runner A Walk Among the Tombstones Dolphin Tale 2 The Equalizer The Boxtrolls Gone Girl Untitled NL Horror Release Date 9/19/14 9/26/14 10/3/14 Gone Girl Est GRPs 1, 600 2, 000 2, 300 1, 800 3, 000 1, 975 Untitled NL Horror

“The Interview” Share of Voice – Release 10/10/14 2, 600 The Book of Life 14% Gone Girl 12% Average = 1, 970 2, 100 Untitled NL Horror 13% Dracula Untold 12% 1, 600 The Interview 10% The Best of Me 10% The Judge 14% 1, 100 Alex/Bad Day 14% 600 Gone Girl Untitled The Alex/Bad The Judge The Best NL Horror Interview Day of Me Timing 1 Week Before Opening Week 1 Week After Studio FOX NL Sony DIS WB REL UNI FOX Film Gone Girl Untitled NL Horror The Interview Alex/Bad Day The Judge The Best of Me Dracula Untold The Book of Life Release Date 10/3/2014 10/10/2014 10/17/2014 Est GRPs 1, 900 1, 975 1, 460 2, 100 2, 150 1, 550 1, 900 2, 200 Dracula The Book Untold of Life

“Fury” Share of Voice – Release 11/14/14 2, 500 Ave w/out Hunger Games: 2, 075 2, 250 Mc. Farland 19% Interstellar 21% 2, 000 Average = 1, 870 1, 750 Hunger Games 8% 1, 500 Big Hero 6 22% Dumb and Dumber To 15% 1, 250 1, 000 750 Fury 13% 500 Interstellar Timing 1 Week Before Opening Week 1 Week After Studio PAR DIS Sony UNI LG DIS Big Hero 6 Film Interstellar Big Hero 6 Fury Dumb and Dumber To Hunger Games: Mockingjay Pt. 1 Mc. Farland Fury Dumb and Dumber To Release Date 11/7/14 11/14/14 11/21/14 Hunger Games: Mockingjay Pt. 1 Est GRPs 2, 300 2, 400 1, 345 1, 600 1, 050 2, 000 Two films opening on Thanksgiving (2 wks after Fury) will also have SOV in our window: WB Horrible Bosses 2 11/26/14 2, 000 FOX/DW The Penguins of Madagascar 11/26/14 3, 800 Mc. Farland

“Annie” Share of Voice – Release 12/19/14 3, 000 2, 750 Paddington 11% Sequel to Hot Tub Time Machine 10% 2, 500 Average = 2, 235 2, 250 2, 000 1, 750 1, 500 1, 250 oo ds en In to th e br W ok e m Ti ub t. T Un ac h M e e ow Cr on Ho er Se qu e lt o m Ca in d le Un to f. T ec re : S m eu us gh t/ M tit om ie Ar m e Fiv e/ ttl Ba bb it: Ho e Th b s e ni dd in An gt us Pa Ex od Vi nt re on 1, 000 ce Annie 9% he Cameron The Hobbit: Crowe Untitled Battle 7% Night/Museu 11% m 13% In Average does NOT include Annie or Cameron Crowe (Sony) or Inherent Vice (ltd release) Timing 1 Week Before Opening Week 1 Week After Studio WB FOX WEIN Sony WB FOX Sony PAR UNI DIS Film Inherent Vice Exodus Paddington Annie The Hobbit: Battle/Five Armies Night/Museum: Secret of Tomb Cameron Crowe Untitled Sequel to Hot Tub Time Machine Unbroken Into the Woods Ni Unbroken 10% Inherent Vice Into the 6% Woods Exodus 11% 10% Release Date 12/12/14 (Ltd) 12/12/14 12/19/14 12/25/14 Est GRPs 1, 265 2, 100 2, 300 1, 850 2, 160 2, 700 1, 500 2, 000 2, 100 2, 300

4 Q’ 14 Incremental Media Budget Submissions Film Current Plan Revised Totals GRPs SPE Net $ Details Budget GRPs 1, 800 $2, 300 Adds 150 GRPs to w/o 8/18 $32, 255 1, 950 --Allows for an early frequency stunt 6 wks out to get a jump on Walk Among Tombstones & Gone Girl 1, 460 $5, 000 Adds 190 GRPs & Digital / Radio / OOH $29, 955 1, 650 TV: Increases Prime & breadth/freq in Cable Digital: Increases You. Tube & Social Radio: Deeper mkt & station list OOH: Add'l freq in LA & 6 -wk flight 1, 345 $5, 500 Adds 455 GRPs throughout plan $33, 955 1, 800 --Increases weight in all dayparts to be more in line with competitive levels 1, 850 $3, 500 Adds 150 -200 GRPs & Radio $37, 595 2, 000 - 2, 050 The Equalizer The Interview Fury Annie Budget Incremental Ask $29, 955 $24, 955 $28, 455 $34, 095 --Increases overall TV weight w/more breadth --Allows for early-out stunt

APPENDIX

Fox § 14 Films Total § 13 Films Analyzed § Total CY Box Office: $1. 06 B FILM RELEASE OW LIFETIME DATE (MM) GRPS Turbo 7/17 $21 $83 3, 948 The Croods 3/22 $44 $187 3, 525 The Secret Life of Walter Mitty 12/25 $13 $58 2, 622 Epic 5/24 $36 $108 2, 327 Walking With Dinosaurs 12/20 $7 $36 2, 206 The Heat 6/28 $39 $160 2, 186 Percy Jackson: Sea of Monsters 8/7 $14 $69 2, 059 The Wolverine 7/26 $53 $133 1, 996 Broken City 1/18 $8 $20 1, 922 A Good Day To Die Hard 2/14 $25 $67 1, 778 The Counselor 10/25 $8 $17 1, 628 The Internship 6/7 $17 $45 1, 455 Runner 10/4 $8 $19 1, 304 The Book Thief 11/8 $0 $21 522 * All data is Kantar reported – typically 10 -15% under reported Average GRPs: 2, 225 Event 23% (3) Fam/Animated 31% (4) Adult 31% (4) Comedy 15% (2)

Warner Bros. § 18 Films Total § 17 Films Analyzed § Total CY Box Office: $1. 86 B FILM RELEASE OW LIFETIME GRPS DATE (MM) Jack The Giant Slayer 3/1 We're the Millers 8/7 Pacific Rim 7/12 Gangster Squad 1/11 Grudge Match 12/25 Gravity 10/4 The Great Gatsby (2013) 5/10 Bullet to the Head 2/1 42 4/12 Man of Steel 6/14 Prisoners 9/20 Beautiful Creatures 2/14 The Hobbit: Desolation of Smaug 12/13 The Conjuring 7/19 The Incredible Burt Wonderstone 3/15 The Hangover Part III 5/23 Getaway 8/30 Her 12/18 $27 $26 $37 $17 $7 $56 $50 $4 $27 $117 $21 $8 $74 $42 $10 $42 $5 $0 * All data is Kantar reported – typically 10 -15% under reported $65 $150 $102 $46 $30 $272 $145 $9 $95 $291 $61 $19 $257 $137 $23 $112 $11 $25 2, 609 2, 388 2, 339 2, 259 2, 151 2, 126 2, 106 2, 089 2, 079 2, 004 1, 974 1, 962 1, 921 1, 887 1, 813 1, 685 1, 111 471 Average GRPs: 2, 030 Event 24% (4) Targeted 17% (3) Action 17% (3) Adult 18% (3) Comedy 24% (4)

Paramount § 8 Films Total § 8 Films Analyzed § Total CY Box Office: $967 MM FILM RELEASE OW LIFETIME GRPS DATE (MM) G. I. Joe: Retaliation 3/28 $41 $123 2, 581 Star Trek Into Darkness 5/16 $70 $229 2, 435 World War Z 6/21 $66 $202 2, 392 Hansel and Gretel: Witch Hunters 1/25 $20 $56 1, 908 Anchorman 2: The Legend Continues 12/18 $27 $127 1, 752 Pain and Gain 4/26 $20 $50 1, 750 The Wolf of Wall Street 12/25 $18 $117 1, 633 Jackass Presents: Bad Grandpa 10/25 $32 $102 1, 472 * All data is Kantar reported – typically 10 -15% under reported Average GRPs: 1, 990 Action 25% (2) Event 37% (3) Adult 13% (1) Comedy 25% (2)

Buena Vista § 10 Films Total § 10 Films Analyzed § Total CY Box Office: $1. 71 B FILM RELEASE DATE OW LIFETIME GRPS (MM) Planes 8/9 $22 $90 2, 585 Monsters University 6/21 $82 $268 2, 142 Frozen 11/27 $67 $398 2, 087 The Lone Ranger 7/3 $29 $89 2, 030 Oz The Great & Powerful 3/8 $79 $235 1, 975 Saving Mr. Banks 12/20 $9 $83 1, 951 Iron Man 3 5/3 $174 $409 1, 716 Thor: The Dark World 11/8 $86 $206 1, 696 The Fifth Estate 10/18 $2 $3 1, 676 Delivery Man 11/22 $8 $31 1, 518 * All data is Kantar reported – typically 10 -15% under reported Average GRPs: 1, 940 Adult 20% (2) Event 40% (4) Comedy 10% (1) Fam/Animate d 30% (3)

Universal § 15 Films Total § 11 Films Analyzed § Total CY Box Office: $1. 43 B FILM RELEASE DATE OW (MM) LIFETIME (MM) GRPS Despicable Me 2 2 Guns Oblivion Identity Thief Fast & Furious 6 Rush 47 Ronin RIPD About Time Kick-Ass 2 The Best Man Holiday Jurassic Park 3 D Purge Riddick Mama 7/3 8/2 4/19 2/8 5/24 9/27 12/25 7/19 11/8 8/16 11/15 4/5 6/7 9/6 1/18 $84 $27 $35 $97 $10 $13 $5 $13 $30 $35 $34 $19 $28 $368 $76 $89 $135 $239 $27 $38 $34 $15 $29 $71 $45 $64 $42 $72 3, 213 2, 195 1, 907 1, 898 1, 855 1, 568 1, 478 1, 455 1, 387 1, 278 1, 166 1, 186 879 735 459 * All data is Kantar reported – typically 10 -15% under reported Average GRPs: 1, 765 Event 18% (2) Targeted 27% (3) Fam / Animate d 9% (1) Action 27% (3) Adult 9% (1) Comedy 10% (1)

Sony § 16 Films Total § 14 Films Analyzed § Total CY Box Office: $1. 14 B FILM RELEASE OW LIFETIME GRPS DATE (MM) Cloudy 2 Smurfs 2 Captain Phillips Grown Ups 2 Zero Dark Thirty Elysium White House Down This is the End After Earth American Hustle The Mortal Instruments The Call Evil Dead (2013) Carrie 9/27 7/31 10/11 7/12 1/11 8/9 6/28 6/12 5/31 12/20 8/21 3/15 4/5 10/18 $34 $18 $26 $42 $24 $30 $25 $21 $28 $19 $9 $17 $26 $118 $71 $107 $134 $96 $93 $73 $101 $61 $150 $31 $52 $54 $35 2, 487 2, 307 2, 011 1, 991 1, 974 1, 704 1, 673 1, 646 1, 610 1, 474 1, 373 1, 270 1, 201 1, 185 Battle of the Year One Direction: This is Us 9/20 8/30 $5 $16 $9 $29 931 563 * All data is Kantar reported – typically 10 -15% under reported Average GRPs: 1, 705 Event 21% (3) Targeted 29% (4) Adult 22% (3) Comedy 14% (2) Fam/ Animated 14% (2)

Ebiquity Audit: Methodology Ø Audit of 6 films – national media only Ø Approach looks to capture both cost & quality § Ebiquity utilizes a cost pool for portion of analysis (3 other studios, all info is confidential so unable to confirm which studios participate). § For quality metrics, able to use a broader spectrum of comparative films (similar target audience, time of year). § Focuses on one target audience per film. § Does NOT measure promotional added value.

Ebiquity Audit Results OVERALL “STRETCH” SCORE: 19 Cost discounts: -16 § Overall vs Ebiquity studio pool of costs Quality index: 101 § § § § Grps vs Goal (92) Flighting (107) Targeting (100) Top Programs / Network Prime (103) Average Cable Rating (99) Reach (104) Position in Pod (100) Stretch Comparisons- Studio A: 13, Studio B: 12 & Studio C: 2

Ebiquity Audit Results $19. 47 million* *Based upon measured $101. 7 Mil investment = 19%