2013 2014 Communications Public Relations Report Communications Public
2013 -2014 Communications & Public Relations Report
Communications & Public Relations Report • Supporting the Strategic Plan: Building Effective Relationships • Mass Communication Tools • Video: Telling the District’s Story • A New Hammer in the Toolbox • Staff Recognition & Special Events • Special Communications • Ongoing Communication Programs Communications & Public Relations Report
Supporting the District’s Strategic Plan • Building effective relationships • Personal communications: Always the priority Communications & Public Relations Report
Supporting the District’s Strategic Plan Building Effective Relationships Warm & Welcoming Schools • Building level outreach (ongoing) • An intentional conversation • Customer service • Modeling and recognizing good character Communications & Public Relations Report
Supporting the District’s Strategic Plan Building effective relationships IDJC – Advance. JC – Engage. JC Communications & Public Relations Report
Supporting the District’s Strategic Plan Building effective relationships Re-Launching Vanguard Program • • Community and parent leadership A deeper understanding of how the District works A more informed volunteer (service to schools and District) A future leader (work with Foundation) Communications & Public Relations Report
Mass Communications Move to Constant Contact Subscribers Click throughs JCPS Insider & “In Other News” • • Incredibly effective General broadcasts and emergency calls Building & District level users School bus riders Communications & Public Relations Report
Social Media Communications & Public Relations Report
Text Messaging & Social Media Communications & Public Relations Report
Video: Telling the District’s Story • • Tales to tell The power of video Selecting stories Sharing the stories: JCPS TV on Communications & Public Relations Report
A New Hammer in the Toolbox JCPS App • • A necessity Facts about users Development of product Getting Started Communications & Public Relations Report
Special Events & Staff Recognition • Opening Session • A Family Tradition: Employee BBQ • Staff Appreciation Breakfasts: Small groups – Big payoff • Teacher Appreciation Banquet & Retiring Teacher Reception Communications & Public Relations Report
Special Communications: The Academies @ Jefferson City High School • Website • Brochure/Folder • Print advertising • Family night presentations • Community outreach and information Communications & Public Relations Report
175 th Anniversary of the JCPS • “The First 175 Years of the Journey” coffee table book in conjunction with JCPS Foundation • Speakers series • Weekly reminders & fun give-aways Communications & Public Relations Report
Ongoing Communications • • Board Updates Speakers bureau Generated radio programming Media Summits Communications workshops Print advertising District brochures and reports Communications & Public Relations Report
Communications & Public Relations Report • • Supporting the Strategic Plan: Building Effective Relationships Mass Communication Tools Video: Telling the District’s Story A New Hammer in the Toolbox Staff Recognition & Special Events Special Communications Ongoing Communication Programs Questions? Communications & Public Relations Report
2013 -2014 Communications & Public Relations Report
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