2012 FIELD VISUAL TEAM PLAN Kevin Roux Field

2012 FIELD VISUAL TEAM PLAN Kevin Roux, Field Visual Manager 1

2012 FIELD VISUAL TEAM PLAN • Department Goals • Store Visual Merchandiser Advancement Path • Field Management Advancement Path • Company-wide Visual Training Program • “Visual Training Stores” in each District • Invite SVMs to Change outs/ IMPACTS/ Openings • Area Visual Manager Position Introduced • Corporate Visual Trainer Position Introduced • Visual Department Warehouse Associate Kevin Roux, Field Visual Manager 2

2012 FIELD VISUAL TEAM PLAN Choose candidates for Store Visual Merchandiser Positions • Brea Expansion • Fashion Valley Expansion • 1 Area Visual Manager per district start training • Visual Training Store Introduced Per district • Willowbrook, TX Opening • First Colony Mall, TX Opening • 1 Area Visual Manager per district start training • Transfer visuals between stores before holiday (if needed) Plan for 2013 DEC ‘ 11 JAN FEB MARCH APRIL • All Store Visuals fully trained to Corporate Standards • Recruit, Hire, & Train Corporate Visual Trainer • Company Visual Training Program Introduced • Company Visual Merchandiser Positions Appointed • Training for VM | Lead Visuals • Recruit for Corporate Visual Trainer • Organizing the Visual Warehouse • Hiring a warehouse person MAY JUNE JULY AUGUST SEPT OCT NOV DEC • AVM finish training • 1 Area Visual Manager starts training • Galleria at Tyler Opening • AVM finish training • Recruiting for TX – VM, AVM • Training Completed for Corporate Visual Trainer Kevin Roux, Field Visual Manager • Vintage Faire Opening • Start Holiday Merchandising 3

2012 FIELD VISUAL TEAM PLAN Store Visual Merchandiser Advancement Path Store Visual Manager Store Visual Merchandiser Lead Store Visual Merchandiser Assistant In Training (3 Months) Kevin Roux, Field Visual Manager 4

2012 FIELD VISUAL TEAM PLAN Field Management Advancement Path District Visual Manager Area Visual Manager In Training (3 Months) Store Visual Manager Kevin Roux, Field Visual Manager 5

2012 FIELD VISUAL TEAM PLAN Area Visual Managers 19 Fresno Area Visual Manager Stacey 27 Bakersfield Modesto 24 Glendale Area Visual Manager Casey 3 Topanga 25 Sherman Oaks 23 Great Mall 28 Serramonte 12 Fashion Valley Area Visual Manager Kevin Roux, Field Visual Manager 14 Las Americas 15 Plaza Bonita 6

2012 FIELD VISUAL TEAM PLAN 1 Store 2 Teams 1 Goal SM CO Operations ASST Store KEY VM Visuals Lead Kevin Roux, Field Visual Manager 7

2012 FIELD VISUAL TEAM PLAN Store Visual Team Responsibilities • Executing all marketing promotions • Change out of promotional banners • Window Displays • In Store Marketing • Receiving / Sending VMD Materials • Floor Sets, Updates, Changes • Knowing product placement • Refreshing Floor • Replenishing Floor • Merchandising New Shipment • Store Visual Manager partnering with Store Manager to have efficient communication between both teams • Store Visual Manager trains the Store Visual Team • Store Visual Manager creates the Store Visual Team’s schedule • Communication with Area Visual Manager | District Visual Manager • Stores will contact Area Visual Manager unless there is no AVM • E-Mail and Phone Kevin Roux, Field Visual Manager 8

2012 FIELD VISUAL TEAM PLAN Visual Training Stores • Each district will have 1 Visual Training Store • All AVMs, and Lead Visual Merchandisers will be trained at this location by the DVM • This store will be the number 1, visually perfect, store in the district Store Visual Training Store Any promotions / new hires, within the district, will train at this location Store Kevin Roux, Field Visual Manager 9

2012 FIELD VISUAL TEAM PLAN Seasonal Floor Sets Spring Summer Fall Winter • Each Seasonal Floor Set (4): DVMs, DMs, and AVMs should be present • Within each District, DVM & AVM will perform the floor set at Visual Training Store and invite the VMs & Lead Visuals, in the area to execute & train on current floor set. D 1 Corporate Floor Set D 4 Kevin Roux, Field Visual Manager • Training Store • Area VMs | Leads D 2 • Training Store • Area VMs | D 3 • Training Store • Area VMs | Leads 10

2012 FIELD VISUAL TEAM PLAN Streamline Marketing- ECOM to Stores • One Company One Vision One Lifestyle • Social Media • Facebook • Twitter • Tumblr • Linked. IN • Blogger • Streamline appearance of the Marketing in stores and ECOM • Elegance & Expensive • “Lifestyle” that is easily distinguishable • FE Lifestyle Marketing | Signage • Where to install signage • How they are professionally installed • Professionalism with Window Clings Kevin Roux, Field Visual Manager 11