2011 Tshirts range Cannes 04 09 2011 BC

2011 T-shirts range Cannes - 04. 09. 2011

B&C T-shirts collection T-shirts of promotional

B&C T-shirts collection 2011, as a brand, B&C decides to reinvent the T-shirt. A new collection will be brought to the market, with noise (perhaps music more than noise…). And will mark the future.

B&C T-shirts collection EMARK THE FUTURE How to do that?

B&C T-shirts collection In the Globalization context, a world in speed motion, and fashion versatility… each of us need to find its way …We need strong MARKERS

B&C T-shirts collection How to mark the spirits better / than by reflecting a symbolic representation / of collective experiences? A legend is born … The B&C Legend Collection

B&C T-shirts collection the B&C Legend Collection will use the iconic details building the representation of a T-shirt in the collective mind 5 models, 5 styles to create the legend of tomorrow.

B&C T-shirts collection the B&C Legend Collection 5 styles with a strong identity 5 styles that will last 5 styles that deserve a strong concept A Collection that will be supported by a universal legend a strong fashion trend: the ROCK attitude

B&C T-shirts collection The Rock Attitude

The Legend Collection

the Legend Collection

About shapes & fit of the Legend Collection Deeper – Longer - Loose shape

About shapes & fit of the Legend Collection The Legend Collection has been designed to offer a new landscape to promotional T-shirts great styles + the right fit + accurate details = makes the Legend Collection timeless, pure, and a must-have

Talking about looks Capitalisation on the right collection is crucial for us. Imagine a world where you discover the perfect fit and through which you can choose your specific look. You just invent the fabrics Editions concept: 1 style – 3 fabrics – 3 looks

the Legend Collection // 3 editions 1 style – 3 fabrics In order to answer different needs, from classic look to ultimate look, the Legend Collection styles are offered in 3 fabrics edition. 1 Style Classic Edition Single Jersey Slub Edition Slub yarn Deluxe Edition Heather fabric Classic Look Vintage Look Ultimate Look

Deluxe edition A New Fabric, launched in 4 new colours : Deluxe Blue Deluxe Grey Deluxe Purple Deluxe Red

DELUXE EDITION _benefits NEW & fashionable - direct from retail Fluidity & softness Heather in colour Perfect decorability

the Legend Collection – style by style READY

BLONDIE

B&C Blondie /women Classic Edition Slub Edition Deluxe Edition B&C Blondie Classic /w B&C Blondie Slub /w B&C Blondie Deluxe /w

B&C Blondie /women

MICK

B&C Mick /men Classic Edition Slub Edition Deluxe Edition B&C Mick Classic /men B&C Mick Slub /men B&C Mick Deluxe /men

B&C Mick /men

Blondie & Mick

PINK

B&C Pink /women Classic Edition B&C Pink Classic /women Slub Edition B&C Pink Slub /women

B&C Pink /women

IGGY POP

IGGY POP

B&C Iggy /men Classic Edition B&C Iggy Classic /men Slub Edition B&C Iggy Slub /men

MEDIUM B&C Iggy /men

Pink & Iggy

PATTI

B&C Patti /women Classic Edition Slub Edition B&C Patti Classic /w B&C Patti Slub /w Deluxe Edition B&C Patti Deluxe /w

B&C Patti /women

the Legend Collection A strong collection made of: A strong concept 5 styles 2 duo 3 fabrics 16 colours

T-shirts – Exact 190 Family

2011 T-Shirts range // Evolution 2 axes for 2011: 1. Innovation > a new concept > a new fabric 2. Extension of an important existing segment

B&C Exact 190 Family 2009: Real Success of the B&C Exact 190 /women launch. 573 000 pcs sold the first year. 1 M pcs forecasted in 2010 2011: B&C revitalizes this success story with: / 2 new styles / introducing fashion evolution in the B&C Exact 190 family / Capitalizing on DUO Concept

B&C Exact 190 range in 2010

B&C Exact 190 range in 2011 2 New Styles 1 NEW DUO

MEDIUM FIT B&C Exact 190 Top / men • • • Perfect men fit- side seams Accurate men Round-neck collar Neck tape Short-sleeved T-shirt In duo with B&C Exact 190 Top / women

MEDIUM FIT B&C Exact 190 Top / women • • • Perfect women fit- side seams Contemporary neck - Wide Round-neck collar Neck tape Short-sleeved T-shirt In duo with B&C Exact 190 Top / men

B&C Exact 190 Top/women & B&C Exact 190 Top/men

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