2011 TELDAP International Conference Embroidery Digital Archive Applications

│2011 TELDAP International Conference│ Embroidery Digital Archive Applications and Services Dr. Yung-Cheng Hsieh & Ms. Hui-Wen Cheng Graphic Communication Arts Department National Taiwan University of Arts Tel: +886 -2272 -2181#2266; Fax: +886 -8969 -7515 E-mail: ych@ntua. edu. tw

Study Background and Purpose “Embroidery Digital Archive Applications and Services in Taipei Community (穿針引線-刺繡數位典藏之推廣應用及社區服務)” is a project depositing the concepts of “Public Utilization” and “Public Participation” into the applications of Digital Archives results, with the expectation to utilize national treasures and archives to the fullest extent and derive uppermost inspirations from within. This project is hosted by the research team, ACT (Arts, Creativity and Technology) Media Lab in the Department of Graphic Communication Arts (GCA) at National Taiwan University of Arts (NTUA) to make the best use and applications the digital content based on the project of “The Promotion of Traditional Production Industry Through Archived Artworks (藝術典藏升級傳統產業之研究藝術加持，產業加值」)” (NSC 95 -2422 -H-144 -002) to proceed further promotions and services. 3/19/2011 ACT Media Lab 2

Website & Database “The Promotion of Traditional Production Industry Through Archived Artworks” http: //www. ntua. edu. tw/~gca/n sc/honggah. html NSC_95/03/01 ~ 96/02/28 3/19/2011 ACT Media Lab 3

Educational CD-ROMs 3/19/2011 ACT Media Lab 4

Content Holder: Hong-gah Museum A FINE COLLECTION OF 100 PAINTING OF HONG-GAH MUSEUM 3/19/2011 ACT Media Lab THE EMBROIDERY EXQUISITE OF HONG-GAH MUSEUM 5 5

Art Doors 3/19/2011 ACT Media Lab 6 6 6

Art Doors Abstract Painting 3/19/2011 ACT Media Lab Shi , Di-june, Returning Home 7 7

Art Doors 3/19/2011 ACT Media Lab 8 8

Arts Ceramics &Tiles 3/19/2011 ACT Media Lab 9 9

Leather Product - Female Purses Content Provider: Hong-Gah Museum Manufacturer: IF Pacific Corp. “PALM-LEAF FLOWER” BY WUHAQ 3/19/2011 ACT Media Lab SUN FLOWER, CHINESE EMBROIDERY 10 10

Art faceplates - Beach buggies Content Provider: Hong-Gah Museum Manufacturer: KYMCO 3/19/2011 ACT Media Lab 11 11

3 C product Content Provider: Hong-Gah Museum Manufacturer: Photo. EZ Digital Co. , Ltd Flash Drive Business Card Mini PC 3/19/2011 ACT Media Lab 12

Tales by Pave - Leisure Times of Court Women Content Holder: Hong-Gah Museum, located in Taipei City Manufacturer: Artilize Worldwide Co. , Ltd. 3/19/2011 ACT Media Lab 13 13

Tales by Pave - Leisure Times of Court Women Content Holder: Hong-Gah Museum, located in Taipei City Manufacturer: Artilize Worldwide Co. , Ltd. 3/19/2011 ACT Media Lab 14 14

Tales by Pave - Leisure Times of Court Women Content Holder: Hong-Gah Museum, located in Taipei City Manufacturer: Artilize Worldwide Co. , Ltd. 3/19/2011 ACT Media Lab 15 15

Tales by Pave - Leisure Times of Court Women Content Holder: Hong-Gah Museum, located in Taipei City Manufacturer: Artilize Worldwide Co. , Ltd. 3/19/2011 ACT Media Lab 16 16

Tales by Pave - Leisure Times of Court Women Content Holder: Hong-Gah Museum, located in Taipei City Manufacturer: Artilize Worldwide Co. , Ltd. 3/19/2011 ACT Media Lab 17 17

Tales by Pave - Leisure Times of Court Women Content Holder: Hong-Gah Museum, located in Taipei City Manufacturer: Artilize Worldwide Co. , Ltd. 3/19/2011 ACT Media Lab 18 18

Background and Purpose The highly diverse professional team enjoys cooperation from the Hong-Gah Museum (a digital content holder), Taipei City Zhongzheng Community College (providing expert consulting and guidance), Taipei Municipal Qingjiang Elementary School, Taipei Mingde Junior High School, Taipei School for The Hearing Impaired (for assistive device/accessibility user groups), and the Bear Mama company (artistic products producer), who contributed to collaboration for coursework and activities enabling systematic introduction of Taiwan's embroidery arts, through rejuvenation of previously unused archived embroidery pieces in digital contents, thereby realizing public humanities and aesthetics education. Advancing the local culture of Taipei's Beitou District, stimulating the interest and encouraging the participation of local residents. Empowering disadvantaged social group organizations with a secondary expertise, helping to bridge the urban-rural digital divide. 3/19/2011 ACT Media Lab 19

Motivation 1. 2. 3. 4. Exploitation of already digitally archived content (valueadded applications for digital archival content), ensuring their more efficient and innovative uses. Use of the Hong-Gah Museum’s digital content licensing in conjunction with nonprofit promotional channels, to widely deploy archival objects in support of community-based learning, reflecting an important domestic and international trend. The synergistic stimulation of digital promotion in conjunction with digital learning has already served to electrify the social ambience of the arts. In conjunction with learning experiences conducted with organizations for the socially disadvantaged, to promote practical art therapy concepts, and help uncover the vast reservoir of hidden Taiwanese embroidery talent. 3/19/2011 ACT Media Lab 20

Objective In developing digital archiving resource applications, to secure cooperative promotion of arts organizations with academia. 2. Bridging the urban rural digital divide, ensuring the broadest reach and greatest impact for digital archives. 3. Encouraging public participation, promoting public use of digital archives. 4. Empowering socially disadvantaged groups to develop a second-tier expertise. 1. 3/19/2011 ACT Media Lab 21

Flowchart 1) document analysis 2) field research 3) in-depth expert interview 4) community needs assessment 1) material on Taiwan's embroiderers and their creations 2) embroidery course curriculum 3) experiences in community outreach through embroidery arts “weaving the strands of thread” project website 3/19/2011 1) development of the DIY embroidery arts kits 2) course outline for the teacher training workshops 3) roving community event plans community based applications of digital contents: roving community events ACT Media Lab stakeholder feedback assessment survey 22

recruiting seed teachers reflections and efficacy evaluations Phase 1 Chungcheng community college 1. 2. content holder - Hong-Gah Museum archival system licensed access and use operating team - National Taiwan University of Arts Department of Graphic Communication Arts teacher training workshops workshop manual planning embroidery and fine art holdings roving exhibit planning (mobile display development) content holder Hong-Gah Museum “DIY embroidery arts kits ” design and production Phase 2 community embroidery arts promotional workshops teacher training workshops weaving the strands of thread-project website 1. Phase 3 2. 3/19/2011 outstanding lesson plan intake collection of creative DIY embroidery artwork pieces roving community events lfine arts and embroidery holding exhibits le-book facilitated digital learning lembroidery arts education and innovation project deliverables display ACT Media Lab 2. embroidery arts creations to do with digitalization and Internet uploading platform facilitating creative embroiderer sharing and feedback through the Internet platform Operational Steps e-books produced from NDAP 1. 0 digital content, art archives website etc. 23

Research Findings DIY Embroidery Arts Learning Kits 3/19/2011 ACT Media Lab 24

DIY Embroidery Arts Learning Kits 3/19/2011 ACT Media Lab 25

DIY Embroidery Arts Learning Kits 3/19/2011 ACT Media Lab 26

Drawstring 3/19/2011 Purse ACT Media Lab 27

Beverage 3/19/2011 Coaster ACT Media Lab 28

Keychain 3/19/2011 ACT Media Lab 29

Three 3/19/2011 in One Kit ACT Media Lab 30

Three 3/19/2011 in One Kit ACT Media Lab 31

“DIY Embroidery Arts Learning Kits ”finished product exemplars 3/19/2011 ACT Media Lab 32

Hong-Gah Museum embroidery and art holdings roving community mounted display exhibition • elementary school version 3/19/2011 ACT Media Lab 33

Hong-Gah Museum embroidery and art holdings roving community mounted display exhibition junior high school version 3/19/2011 ACT Media Lab 34

Hong-Gah Museum embroidery and art holdings roving community mounted display exhibition assembly process and depiction of the finished diagram 3/19/2011 ACT Media Lab 35

Teacher Training Seminars 3/19/2011 holding the “community based embroidery arts promotion workshops” ACT Media Lab 36

“Community Based Embroidery Arts Promotion Workshops” (Teacher Training Seminars) Event Photos 3/19/2011 ACT Media Lab 37

“Community Based Embroidery Arts Promotion Workshops” (Teacher Training Seminars) Event Photos 3/19/2011 ACT Media Lab 38

Roving Community Event Activity Posters 3/19/2011 ACT Media Lab 39

Conducting The Roving Community Events 3/19/2011 This project staged seminars and the roving community events between June 2 nd to 9 th, 2010, in the Taipei Mingde Junior High School, Taipei Municipal Qingjiang Elementary School, and the Taipei School For The Hearing Impaired for a total of eight events with more than 240 participating students in attendance, allowing public arts aficionados and the budding young students, to enjoy the roving embroidery arts mounted displays and e-book broadcasts, to systematically inculcate a knowledge of and appreciation for the embroidery arts, ensuring that students experiences with the DIY embroidery arts kits provided a comprehensive approach to an understanding of the exquisite beauty of traditional Chinese embroidery arts. ACT Media Lab 40

Taipei School for The Hearing Impaired 3/19/2011 ACT Media Lab 41

Taipei School for The Hearing Impaired 3/19/2011 ACT Media Lab 42

http: //www. ntua. edu. tw/~gca/embroidery The establishment of a dedicated project webpage to display all of the fruits of this study 3/19/2011 ACT Media Lab 43

Conclusions and Recommendations While digital archival efforts have been ongoing for many years now, and their massive accomplishments can be readily appreciated from the objective evidence available, we are still yet to witness the full potential of their used in practical applications, which is most regrettable! This study takes as its primary case the author’s “weaving the strands of thread-applications and community outreach efforts for the Digital embroidery archives” project funded by a 2009 one year grant from the national science Council is part of the NDAP, relying on roving community events to provide practical outreach to the community from digital archival contents, while using development and promotion of the lesson plans (for the DIY embroidery arts kits ), along with expansion of the creative arts and arts activities, to realize practical applications from the original digital archival media deployed into appropriate community networks, ensuring the reach of the Digital network extends way beyond the wired community as it empowers the entire broader society. 3/19/2011 ACT Media Lab 44

Sharing “ACT Media Lab” Facebook Group: http: //www. facebook. com/group. php? gid=157218470967581 3/19/2011 ACT Media Lab 45

Thank You for the Attention Q&A 3/19/2011 ACT Media Lab 46