2011 Technology has developed astonishingly Yet We still

2011. Technology has developed astonishingly. Yet… We still have a problem…

Wake up with Shake Up Product and Service Innovation Yonsei School of Business Bala

Contents

Introduction-Problem

Problematic situation Set Alarm Sleep Tight Wake Up interruptions: Setting. Environmental up alarm Snooze (push system) Conventional alarms do not - with Textschedule messages Syncing Not fully awake while turning off provide solution - Phone calls Forgetting set. Not up right a time to wake upfor a simple “good night sleep!” Yonsei School of Business Product and Service Innovation BALA

Funnel of Innovation Yonsei School of Business Product and Service Innovation BALA

Solution-SHAKE UP

Solution Total Solution for Better Sleep Shake Up! Yonsei School of Business Product and Service Innovation BALA

Solution Alarm Set Up Conventional alarm: push system Shake Up: Pull System Yonsei School of Business Product and Service Innovation BALA

Solution Alarm Set Up Sync with our schedule Automated alarm system will ask you 12 hours before your first schedule Target: people with regular schedule ex) students, workers, etc Yonsei School of Business Product and Service Innovation BALA

Solution Sleeping Well “Disrupting interruptions” Shake up will activate silent mode to prevent any interruptions Yonsei School of Business Product and Service Innovation BALA

Solution Backup plan for urgent calls Rates urgency depending on number of calls from same person within 15 minutes Deactivate silent mode for urgent calls when the urgency rate is above 3 Yonsei School of Business Product and Service Innovation BALA

Solution Shake up! Analyzes sleep cycle (REM/non-REM) Wakes you up at the “right time” Yonsei School of Business Product and Service Innovation BALA

Solution Shake up! Integration of alarm, vibration and game Change waking-up to an experience Yonsei School of Business Product and Service Innovation BALA

Business Model The Next Step

Marketing Price FREE Copyright (Sleep. Cycle, etc) Cost Application development Business Model Alarm Sound. Hound Copyright Shake up Sleep. Cycle Customers Payment Information Business Payment Yonsei School of Business Product and Service Innovation BALA

Next Step Network Effect Database Alliance Free of charge more users Database of information of users Licensing to platforms (i. e. i. OS, Android) Yonsei School of Business Product and Service Innovation BALA

Teaser! Yonsei School of Business Product and Service Innovation BALA