2010 Pherson Associates LLC Proprietary 1 PHERSON ASSOCIATES

2010 Pherson Associates, LLC Proprietary 1

PHERSON ASSOCIATES IS LOCATED IN RESTON, VIRGINIA AND IS HOME TO “THE FORUM”, A STATE-OF-THE-ART TRAINING AND CONFERENCING FACILITY. Pherson Associates was founded in 2003 as a woman-owned business, and now has over sixty employees and consultants, most with security clearances. Our cadre of experts is made up of former senior managers and analysts from the CIA, FBI, State, DIA, and the private sector. 2010 Pherson Associates, LLC Proprietary 2

IN-DEPTH EXPERTISE Analytic techniques and methodologies Ø Critical thinking skills Ø Effective communication and collaboration Ø Counterterrorism Ø Counterintelligence Ø Security risk analysis Ø Subject matter expertise in regional and functional areas Ø 2010 Pherson Associates, LLC Proprietary 3

WE INSTILL IMAGINATION AND RIGOR IN ANALYSIS ACROSS GOVERNMENT AND PRIVATE INDUSTRY THROUGH UNIQUE AND PROVEN METHODS. • Publications • Training • Facilitation • Technique and Tool Development 2010 Pherson Associates, LLC Proprietary 4

PUBLICATIONS Richards J. Heuer, Jr. , Psychology of Intelligence Analysis Randolph H. Pherson, Handbook of Analytic Tools and Techniques Richards Heuer and Randolph Pherson, Structured Analytic Techniques for Intelligence Analysis, February 2010 Selected articles, including: The Essence of Collaboration: The IC Experience in the National Security Arena: Myths and Reality, June 2009 Handbook of Critical Thinking Skills, Summer 2010 Occasional papers, rare events series and case studies, www. pherson. org 2010 Pherson Associates, LLC Proprietary 5

SOFTWARE TOOLS Analysis of Competing Hypothesis (PARC) Collaborative Analysis of Competing Hypotheses (Web 2. 0) Hypothesis Generator Indicators Validator 2010 Pherson Associates, LLC Proprietary 6

TAILORED APPROACHES FOR EVERY ANALYTIC CHALLENGE Structured Analytic Techniques Critical Thinking Skills Effective Writing and Briefing All of our courses, facilitation support, and coaching services are customized to enable analysis and meet the client’s needs. 2010 Pherson Associates, LLC Proprietary 7

2010 Pherson Associates, LLC Proprietary 8

CRITICAL THINKING How do I get started? What’s the point? Where’s the beef? What information is missing? What’s my argument? How do I best communicate my message? 2010 Pherson Associates, LLC Proprietary 9

CLEAR THINKING = GOOD WRITING Put conclusions up front Know your consumer’s needs Economize on words Basic Principles of Effective Writing Self-edit your writing Use active voice Be concise Use precise language Organize logically See the big picture 2010 Pherson Associates, LLC Proprietary 10

Facilitation, Mentoring & Coaching Leader and Facilitator agree on project timeline, focus, and applicability of small group process Leader Facilitator • Articulates goals • Identifies team • Enforces accountability • Identifies needed techniques • Leads structured analytic sessions Effective Collaboration Technologist • Builds and optimizes tools Leader and Analysts clearly articulate individual performance expectations, evaluation metrics, and rewards for constructive participation Analysts • Subject Matter Experts 2010 Pherson Associates, LLC Proprietary All participants work from same question; establish agreed team norms and expectations for communication s, dispute resolution, and allocation of individual responsibilities Analysts, Facilitator, and Technologists build and maintain collaborative analytic workspace , identify technology needs 11

BROAD CLIENT BASE Department of Homeland Security Office of Intelligence and Analysis State and Local Fusion Centers Transportation Security Administration Federal Bureau of Investigation National Geospatial-Intelligence Agency Office of National Counterintelligence Office of the Director of National Intelligence Office of the Secretary of Defense US Department of State Drug Enforcement Administration National Drug Intelligence Center Department of Transportation World Bank Other Intelligence Community Organizations Private Sector 2010 Pherson Associates, LLC Proprietary 12

2010 Pherson Associates, LLC Proprietary Contact Data Mary O’Sullivan, Dean of the Forum Office: 703 -390 -9947 Email: mosullivan@pherson. org Terri Lange Executive Assistant Office: 703 -390 -9943 Email: tlange@pherson. org Fax: 703 -390 -9955 www. pherson. org 13