2010 Census Form D3277 E 2010 Census A

2010 Census Form D-3277 (E)

2010 Census: A snapshot • What: Count of everyone residing in the United States. • Who: All U. S. residents must be counted—people of all races and ethnic groups, both citizens and non-citizens. • Why: U. S. Constitution requires a national census once every 10 years. • When: Census Day is April 1, 2010. • How: Hundreds of regionally based partnership specialists and staff to help with the partnering process will work with local communities to promote the census. Questionnaires delivered or mailed in March 2010. 2

2010 Census questionnaire • Easy: Shortest census questionnaire in history. 10 questions, takes approximately 10 minutes to complete. – More detailed socioeconomic information will be collected annually from a small percentage of the population through the American Community Survey. • Safe: By law, responses cannot be shared with anyone, including other federal agencies and law enforcement entities. • Important: Census information helps determine locations for schools, roads, hospitals, job training, childcare and senior citizen centers, and more. 3

2010 Census: Key dates • Verifying the census address list: April – July 2009 – Completed in Maricopa County • Delivery of 2010 Census questionnaires: March 2010 • 2010 Census Day: April 1, 2010 • Final counts delivered to president: Dec. 31, 2010 • Redistricting counts delivered to states: February – March 2011 4

2010 Key Dates January- National Media Campaign begins March 10 Advanced letter mailed to households March 17 -19 Census Questionnaires mailed March 24 -26 Reminder postcards mailed April 1 - Census Day March-June Group Quarters and Transitory Location Enumeration Follow-up to Non-Responders (NRFU) Coverage Operations 5

Questionnaire: Language Assistance • Bilingual Spanish/English Questionnaires (15 million housing units in 44 states) delivered or mailed in tracts with >40% Spanish-speaking households. • Questionnaires display both English and Spanish Telephone Questionnaire Assistance (TQA) telephone numbers. • Bilingual TQA operators available in the 5 primary non-English languages. • Language Identification Flashcards provided to all enumerators and Questionnaire Assistance Center Representatives. • Be Counted forms available in 6 primary languages: English Spanish Chinese (Simplified) Korean Vietnamese Russian 6

Questionnaire Assistance Centers Be Counted Sites • QACs are staffed area generally located in donated partner space. Staffing will come from the Local Census Office clerical staff or partners staff • QAC provide respondents with assistance to include: – Completing questionnaire – Providing special language assistance – Answering general questions • The Be Counted program provides a means for people to be included who believe they did not receive a questionnaire or were otherwise excluded. • Be Counted Boxes/Kiosks will be out April 1 – 30, 2010 7

Complete Count Committees • Formed to influence members of their community to complete the 2010 questionnaire in a timely and accurate manner • Utilize local knowledge and expertise to design and implement a census awareness campaign targeted to your community. • Bring together a cross section of community members whose focus is 2010 Census awareness. • Develop action plan, set clear achievable goals and objectives • Develop list of barriers or concerns that might affect response 8

2010 Census materials and support • Partnership Program – Form partnerships with community orgs, businesses, faith based orgs, government – Available to conduct presentations/attend local events – Assist community to understand Census – Provide partners with $$$ through micro-purchase program • Marketing materials – – 2010 Census fact sheet Customizable brochure Template poster Newsletter, Web site, Intranet and e-mail blast copy to share information about the 2010 Census with partners 9

2000 Census Response Rates • • Apache County Cochise County Coconino County Gila County Graham County Greenlee County La Paz County Maricopa County 45% 60% 52% 64% 56% 32% 65% 10

2000 Census Response Rates • • Mohave County Navajo County Pima County Pinal County Santa Cruz County Yavapai County Yuma County 60% 43% 67% 52% 58% 62% 55% 11

Questions? It’s Quick…. It’s Safe…. . It’s Important For information on the 2010 Census, visit 2010 census. gov. Thank you! 12