2008 Thailand Media Scene Jan Dec 08 Thailand

2008 Thailand Media Scene Jan – Dec 08

Thailand Media Expenditure 2002 – 2008 (Jan-Dec) Y 2008 advertising expenditure slightly decreased at 1. 6% Billion Baht -1. 6 % % Change +16. 1% +17. 6 +15. 1% Source : 2002 -2008 YTD AC Nielsen (Adquest Millennium) ** Excluded CD’s/ VDO & Musical/Products Classified/ House Ads/Media & Marketing +5. 5% +5. 1% +4. 5% -1. 6%

Trend Media Expenditure by Medium (‘ 000 Baht) Y 2002 - Y 2008 (Jan-Dec) Media expenditure by medium was about the same proportion as last year. TV was still play an important role as key media. 55, 483 65, 300 75, 174 79, 348 83, 398 87, 124 63, 575 63, 325 (Mill. Baht) Source : 2002 -2008 YTD AC Nielsen (Adquest Millennium) ** Excluded CD’s/ VDO & Musical/Products Classified/ House Ads/Media & Marketing

Comparative Media Expenditure by Medium (‘ 000 Baht) 2007 (Jan-Dec) vs. 2008 (Jan-Dec) Traditional mass media seems to face tough situation while there was a slightly growth in specific life style media e. g. Transit media and radio. -0. 03% -0. 02% +0. 09% -0. 04% -0. 06% -0. 04% +0. 3% -0. 02% Billion Baht Source : 2007 -2008 YTD AC Nielsen (Adquest Millennium) ** Excluded CD’s/ VDO & Musical/Products Classified/ House Ads/Media & Marketing

Comparative Top Ten Spending by Sections 2007 (Jan-Dec) vs. 2008 (Jan-Dec) l Only Motor Vehicle & Non Alcohol increased spent. Unit: Million Bath -6% 1% +1 -3% +6 % -5% -11 % -10 -10 2007 Source : 2007 -2008 YTD AC Nielsen (Adquest Millennium) ** Excluded CD’s/ VDO & Musical/Products Classified/ House Ads/Media & Marketing % % -6% 2008

Comparative Top Ten Spending by Advertisers 2007 (Jan-Dec) vs. 2008 (Jan-Dec) l Unilever the biggest FMCG company tremendously decreased their Ad. EX by 16% Unit: Million Bath -16 % +1 +9 % % 1% +2 -18 % -3% +5 % 8% +4 -3% 2007 Source : 2007 -2008 YTD AC Nielsen (Adquest Millennium) ** Excluded CD’s/ VDO & Musical/Products Classified/ House Ads/Media & Marketing 3% +1 2008

Comparative Top Ten Spending by Brands 2007 (Jan-Dec) vs. 2008 (Jan-Dec) l PTT was huge increased their Ad. Ex spent at 145% to mainly support Biodiesel and Corporate campaign. Unit: Million Bath +4 % -23% -25% % 45 +1 -5% 2% +1 -12% 2% +2 % +6 2007 Source : 2007 -2008 YTD AC Nielsen (Adquest Millennium) ** Excluded CD’s/ VDO & Musical/Products Classified/ House Ads/Media & Marketing -21% 2008

Media Update

Television

TV Audience Viewership & Programs Up-Date

Channel Share : Prime Time vs. Non Prime Time A. 20+ All SES, Nationwide : 2006 – 2008 (Jan – Dec) CH 7 still gain higher viewership than other channels for both prime and non prime, For CH 3, it had the trend to increase the viewership in prime time because of Thai drama and non prime time mainly came form news talk program that was effected from political protest and election news. Prime Time (18: 15 -22: 20) Non Prime Time Source : AGB Nielsen Media Research (Arianna 2008)

Channel Share of Audience : Weekday A. 20+ All SES, Nationwide : Y 2008 (Jan – Dec) Ch 3 has the highest rating for Rueng Lao Chao Nee news program in the morning. Thai Drama Re-run Rueng Den Yen Nhee Source : AGB Nielsen Media Research (Arianna 2008) Ch 7 still gain the highest share for News, Thai drama and Entertainment during prime to late night

Channel Share of Audience : Weekend A. 20+ All SES, Nationwide : Y 2008 (Jan – Dec) Morning program was dominated by Thai Folk Drama & Korean Series on CH 7 CH 3 Rueng Lao Sat-Sun still be popular Source : AGB Nielsen Media Research (Arianna 2008) CH 9 Sit-com programs Ch 7 still got highest audience share for both prime time & late night program on weekend

Top Ten Thai Drama: January – December 2008 Target: Adult 20+ Nationwide • Ch 7 dominated all top ten Thai drama. Program Name Date/Time Channel Average TVR 1. Thida Wa Norn Mon-Sun/ 18. 45 -19. 40 7 19. 2 2. Kom Faek Mon-Tue/ 20. 30 -22. 30 7 18. 9 3. Sat-Tru Khoo Kwan Mon-Sun/ 18. 45 -19. 40 7 15. 4 4. Sa-Wan Bieng Wed-Thu/ 20. 30 -22. 30 3 15. 0 5. Dao Puean Din Wed-Thu /20. 30 -22. 30 7 14. 2 6. Suparbburus Sa-Tarn Fri-Sun/ 20. 30 -22. 30 7 14. 6 7. A-Nu-Parb Poh Khun Ram… Mon-Sun/ 18. 45 -19. 40 7 14. 1 8. Yoei Fah Tah Din Fri-Sun/ 20. 30 -22. 30 7 13. 9 9. Kehas Saeng Jan Mon-Sun/ 18. 45 -19. 40 7 13. 6 10. Pah Loke Ban-Terng Mon-Sun/ 18. 45 -19. 40 7 13. 3 Source : ACNielsen Arianna 2007 (January – December 2008)

Top Ten Variety: January – December 2008 Target: Adult 20+ Nationwide • The most of top 10 variety program were on-air during prime time, holiday and weekend. Program Name Date/Time Channel Average TVR 1. At Ten Tue/22. 30 -24. 30 3 9. 8 2. Ching Roi…Wan Yud Holiday 7 5. 4 3. Jor…Jee Sat/16. 00 -17. 00 7 4. 9 4. Mom Show Sat/20. 15 -21. 10 5 4. 3 5. Ching Cha Sa Wan Sat/16. 00 -18. 00 9 6. 3 6. Talaad Sod Sa-Nam Pao Sun/ 20. 10 -21. 00 5 4. 0 7. Ratee Samosorn Wed/ 23. 00 -24. 00 3 3. 9 8. Jan Pan Dao Mon/22. 30 -23. 30 7 3. 7 9. Wan Warn Yang Wharn Yoo Fri/22. 25 -23. 25 7 3. 6 10. Tee Taai Krua Sun/13. 30 -14. 15 3 3. 0 Source : ACNielsen Arianna 2007 (January – December 2008)

Top Ten Variety: January – December 2008 Target: Adult 20+ Nationwide • Work point still have more high rating program in top 10 game show ranking the most when compared with other. Program Name Date/Time Channel Average TVR 1. Tah Khun Nae? Mon-Fri/19. 15 -19. 45 3 8. 3 2. Ching Roi Ching Lan Wed/22. 25 -23. 55 7 4. 6 3. Game 1000 nah Sun/12. 00 -13. 00 7 4. 5 4. Plod Nhee Sat/14. 45 -15. 15 7 4. 4 5. Set Thee Kwam Roo Mon-Sun/18. 00 -18. 30 TITV 3. 4 6. Game Tosakan Chuay Kru Tai Mon-Fri/19. 00 -19. 30 9 3. 3 7. Asschariya Karm Kuean Mon/22. 20 -23. 20 3 3. 1 8. Roo Jing Pa Fri/22. 00 -22. 30 3 3. 0 9. Suek 12 Rasee Sun/12. 00 -12. 45 3 2. 9 10. Game Tosakan Dek Sat-Sun/19. 00 -19. 30 9 2. 7 Source : ACNielsen Arianna 2007 (January – December 2008)

New Program in year 2009

New TV Programs in Y 2009 (January – March) § แมคาขนมหวาน : § Launching Date § Channel § Airing Time § Program Content § บรษทบำบดแคน § Launching Date § Channel § Airing Time § Program Content : : January 2009 3 Mon-Tue 20. 20 -22. 20 Thai Drama : : : January 2009 3 Wed-Thu 20. 20 -22. 20 Thai Drama

New TV Programs in Y 2009 (January – March) § คณแมจำแลง : § Launching Date § Channel § Airing Time § Program Content § พอมาลยรมทาง § Launching Date § Channel § Airing Time § Program Content : : September 2008 3 Fri-Sun 20. 30 -22. 00 Thai Drama : : January 2009 3 Mon-Fri 19. 15 -19. 45 Thai Drama :

New TV Programs in Y 2009 (January – March) §ลซาน จอมบลลงกพลกแผนดน § Launching Date § Channel § Airing Time § Program Content : : : December 2008 3 Sat-Sun 18. 00 -20. 00 Korean Series

New TV Programs in Y 2009 (January – March) § อาทตยชงดวง : § Launching Date § Channel § Airing Time § Program Content : : January 2009 5 Mon-Thu 20. 25 -21. 20 Thai Drama : : January 2009 5 Mon 22. 25 -23. 20 Variety § บางจะเกรง : § Launching Date § Channel § Airing Time § Program Content

New TV Programs in Y 2009 (January – March) § ทน พลส โชว : § Launching Date § Channel § Airing Time § Program Content § ซมวนอาคนตกะ § Launching Date § Channel § Airing Time § Program Content : : January 2009 5 Mon-Thu 20. 25 -21. 20 Thai Drama : : January 2009 5 Sat 14. 50 -15. 40 Variety :

New TV Programs in Y 2009 (January – March) § Journey Thailand: § Launching Date § Channel § Airing Time § Program Content : : January 2009 5 Sat 22. 20 -23. 15 Travel : : January 2009 5 Sun 10. 05 -11. 45 Variety § ชส ทว : § Launching Date § Channel § Airing Time § Program Content

New TV Programs in Y 2009 (January – March) § อนเทรนด : § Launching Date § Channel § Airing Time § Program Content : : § มหกรรมคอนเสรตลกทง § Launching Date § Channel § Airing Time § Program Content January 2009 5 Sun 16. 35 -17. 00 Variety ททบ. 5: : : January 2009 5 Sun 18. 05 -19. 00 Live Concert

New TV Programs in Y 2009 (January – March) § พลกฟา ลาตะวน : § Launching Date § Channel § Airing Time § Program Content § เจาหญงลำ ซง § Launching Date § Channel § Airing Time § Program Content : : January 2009 7 Mon-Tue 20. 30 -22. 30 Thai Drama : : December 2009 7 Wed-Thu 20. 30 -22. 30 Thai Drama :

New TV Programs in Y 2009 (January – March) § มนตราแหงรก : § Launching Date § Channel § Airing Time § Program Content : : January 2009 7 Fri-Sun 20. 30 -22. 30 Thai Drama : : TBC 7 Fri-Sun 20. 30 -22. 30 Thai Drama § ดำขำ : § Launching Date § Channel § Airing Time § Program Content

New TV Programs in Y 2009 (January – March) § รกนเคยงตะวน § Launching Date § Channel § Airing Time § Program Content : : : § เพราะรกนมอาจลม § Launching Date § Channel § Airing Time § Program Content January 2009 7 Mon-Sun 18. 45 -19. 40 Thai Drama : : : January 2009 7 Sat-Sun 09. 15 -11. 10 Korea Series

New TV Programs in Y 2009 (January – March) § เทพสงวาลย : § Launching Date § Channel § Airing Time § Program Content : : January 2009 7 Sat-Sun 08. 15 -09. 00 Thai Folk Drama : : January 2009 7 Sun 17. 00 -17. 30 Health variety § ชดหมอ : § Launching Date § Channel § Airing Time § Program Content

New TV Programs in Y 2009 (January – March) § Sea Series: § Launching Date § Channel § Airing Time § Program Content : : January 2009 9 Mon 22. 15 -23. 05 Documentary : : January 2009 9 Sun 10. 00 -11. 00 Variety § Hot Blood Guyz: § Launching Date § Channel § Airing Time § Program Content

New TV Programs in Y 2009 (January – March) § Sea Series: § Launching Date § Channel § Airing Time § Program Content : : § เนอคประตถดไป § Launching Date § Channel § Airing Time § Program Content January 2009 9 Mon 22. 15 -23. 05 Documentary : : : October, 2008 9 Sat 14. 00 -15. 00 Sit-com

Key summary : Trend of Television l The overall rating of Prime time and non prime time in Q 4 / 2008 : > For the rating during Prime time, it had the trend to increase mainly because the popularity of Thai drama on CH 3 and CH 7 especially in Q 4 of year 2008. > For the rating during Non prime time, CH

Key summary : Trend of Television By Channel l CH 3 overall rating in prime time was increased mainly because of the popularity of Thai drama. Moreover, they could take advantage from political protest and election news that led to increasing rating during non – prime time as strong content in news and current affair program such as

Radio

Top 10 ranking of Bangkok radio station Adult 20+, All SES : October-December 2008 FM 88. 5 Loog Tung Thailand dropped from no. 3 to no. 4 of ranking. Green Wave 106. 5 shifted from no. 9 of ranking to be no. 8 Source : Radio Advisor in December 2008 – Total population 7, 470, 000 peoples : Ranking was base on December 2008 round

Radio major movement in October – December 2008

New Station FM 94. 5 Loog Tung FM 94. 5 l ¡ Format: Loog Tung ¡ Target: All 25+ (Loog Tung Lover) ¡ Cooperate with (Network) - TV 5 and Thai TV Global Network (TGN) Cover ¡ - Bangkok and perimeter - East and North East FM 90. 0 “ Balance FM ” l ¡ ¡ Format: Thai/Inter Song Main Target Secondary Target Cover - Bangkok and perimeter : Adult 25 – 35 Middle, Bangkok : 20 – 40 Middle, Bangkok

Newspaper

Top 20 Newspapers Adults 20+, All SES, Nationwide • General news gain high attention amongst mass target especially Thai Rath and Daily News, followed by Khao Sod, Matichon and Khom Chud Luek were kept as top 5 for 4 quarters in a row but readership of Khom Chud Luek was drop continuously since research Y 2008 -1 • Sport news gained the interest as the next rank i. e. Siam Keela, Sport Pool and Star’s soccer, resulting from Olympic fever • Business news was the 3 rd rank, top 3 newspapers are Phoo Jad Karn weekly, Phoo Jad Karn Daily and Krungthep Turakij Source : AGB Nielsen Media Research IMS

Newspaper Movement in Q 4, 2008 Ø Bahn Muang changed size from 14. 45 x 20” to 13. 45 x 20” (based on FPFC) start on 11 Nov’ 08 Ø Siam Dara changed size from 14. 5 x 20” to 13. 5 x 20” (based on FPFC) and change to be pond paper 4 color, 16 pages totally, start on Nov’ 08 Ø “Phoo Jad Karn Rai Wan” changed title named to be “ASTV Phoo Jad Karn Rai Wan” start on 1 Dec’ 08 Ø “Phoo Jad Karn Rai Subda” changed title named to be “Phoo Jad Karn 360 Ong-Sa Rai Subda” start on 1 Dec’ 08 Ø Naew Nah increased rate from 138, 600. - to 147, 000. - (base on FPFC), start on Y 2009

Magazine

Top 20 Magazines Adults 20+ All SES, Nationwide • Entertainment/Comic was the popular magazine that the top 3 titles for 4 quarters are TV Pool, Khoo Sang Khoo Som and Khai Hua Roh • Gossip Star climbed up in top 20 chart in this quarter • Women magazine was the 2 nd rank that the top 3 titles are Kwan Ruen, Kulla Satri and Praew • Laeng Rot was a automobile magazine that gained highest readership Source : AGB Nielsen Media Research IMS

New Magazine

Magazine Movement in Q 4, 2008 § ������ § Content : Travel & Lifestyle § Frequency : Monthly § Launching : September 2008 § Price : Free Copy § Distribution : Transport bus )บขส) e. g. Mo Chit, Ekamai, South Department Motor Vehicle (ขนสงสายใต § Kazz Mini § Content : Teenage § Frequency : Monthly § Launching : September 2008 § Price : 55 baht )

Magazine Movement in Q 4, 2008 § Hey! § Content : Model § Frequency : Monthly § Launching : October 2008 § Price : 199 baht § Content : Fashion § Frequency : Monthly § Launching : October 2008 § Price : 90 baht § Move

Magazine Movement in Q 4, 2008 § Dguy § Content : Model § Frequency : Monthly § Launching : Novemberr 2008 § Price : 190 baht § Content : Health & Beauty § Frequency : Monthly § Launching : November 2008 § Price : 70 baht § Cosmetic

Magazine Movement in Q 4, 2008 § Woman & Home (Top magazine from England) § Content : Woman & Lifestyle § Frequency : Monthly § Launching : November 2008 § Price : 90 baht § Content : General § Frequency : Monthly § Launching : December 2008 § Price : 30 baht § Hug

Magazine Movement in Q 4, 2008 § GM Style § Content : Men & Lifestyle § Frequency : Monthly § Launching : December 2008 § Price : 90 baht Ø “Phoo Jad Karn” changed title named to be “Phoo Jad Karn 360 Ong. Sa” start on 1 Dec’ 08

Interactive Media

Penetration rate has still continued to grow Reach% is even better for young adults people, already reaching higher than 40% of age 15 -29 in 2008 Pop (‘ 000) Source: AGB Nielsen Media Research (Oct, 2008) Sample/Est. Pop. : 1) 15+ 8, 702/51. 6 MM and 2) 15 -29 MU BU 936/3. 6 MM

Online acts as substitute media of Magazine Been already surpassed magazine media, especially for 15 -29 people Source: AGB Nielsen Media Research (Oct, 2008) Sample/Est. Pop. : 1) 15+ 8, 702/51. 6 MM and 2) 15 -29 MU BU 936/3. 6 MM

Expect continue of higher growth of Online from new Trend of Netbook for Net Users Netbook is "small laptops that are designed for wireless communication and access to the Internet, typically come with a 7 -inch to 10 -inch screen. More than 9 players in the market with competitive price Source: ¡ Asus Eee is 1 st in this market – 7, 900+ ¡ Averex Cloundbook – 7, 900+ ¡ SVOA I-Buddy – 11, 900+ ¡ HP Mini Note – 25, 900+ ¡ Acer Aspire One – 14, 900+ ¡ Intel Classmate 2 ¡ MSI Wind U 100 – 14, 900+ ¡ Embryo – 15, 900+ http: //www. trendypda. com/modules/news/article. php? storyid=705 http: //en. wikipedia. org/wiki/Netbook

Most of internet user is aging between 15 -29 years old. l But the online has been also experienced by older people with growth percentage, from 23% in 2005 to 36% in 2007 23% 65% Source: AGB Nielsen Media Research (Oct, 2008) Sample/Est. Pop. : 1) 15+ 8, 702/51. 6 MM and 2) 15 -29 MU BU 936/3. 6 MM 36% 54%

Online: Daytime Activities l 90% using internet at least 1 time in 1 week l Overall, internet has been accessed from 9. 00 -19. 00, before switching to TV media at night time l Higher traffic during weekday, especially 9. 00 -14. 00 Source: AGB Nielsen Media Research (Oct, 2008) All Internet User (Sample 1, 780 / Est. Pop. 8, 842, 000)

Mobile Market

§ Continue Growth of mobile users, expecting to reach 85% of the population in 2009. § Pre-paid system gains huge usage with higher than 90% Million Subscriber Source: ICT / Kasikorn Research (www. krc. co. th) & IDC Research Total Population (2007: 63. 1 million / 2008: 66 million) 85%

So, more than 85% of ADEX promoting on Pre-Paid system % % % Source: Nielsen Media Research (Adquest Millennium)

3 key mobile operators in Thai market, leading by AIS Source: http: //www. ktb. co. th/ktbweb/public/en/data/invest_research/invest_eco_bus/eco_statistics/media/English_table_16. pdf

Movement of Mobile Marketing

• Mobile Banner ad, a full-screen image is displayed upon incoming call/SMS/MMS. • The visual re-appears once the call is ended for “Click thru” action. • Only available on Symbian system for AIS users. • Period: Start the registration from mid Jan, 09 and expect xx, 000 users in 1 st quarter. • Cost: 500 CPM (or 1 baht for 2 insertions) Banner Ad 1 receive SMS message Number of Caller BANNER AD with INCOMING CALL BANNER AD with INCOMING SMS

Out of Home New OOH Update

Cart Media in Suvarnnaphum For Shopping Model: G 406 -LW 2 For Luggage Model: X 312/320 -LG 4 Media Cost: 450 Baht/ Unit/ Month Production Cost: Sticker 1, 500 Baht/ Unit Start from: 1 st Feb 2009 **Minimum 5, 000 units 3 years

Hiring Motorcycle Media in South Media Cost: 200 Baht/ Unit/ Month (Total Motorcycles 7, 188 Units from Chumporn, Surat Thanee, Krabi, Ranong, Nakorn Sri Thammarat, Trang, Songkla, Had Yai) Production Cost: Ø Ø Jacket 100 Baht/ Unit Fare Signage 100 Baht/ Unit/ Area (วน ) **Minimum 1 year sponsorship

Glass Lift @ Central Festival Pattaya Beach Media & Cost : 1. Glass Lift 2. Vacancy Panel 1 Unit 385, 000 Baht / Month 2 or 3 Unit 27, 500 -38, 500 Baht / Month Height: 6 Floors Production cost: Ø Sticker see –through di-cut for Glass Lift (1, 500 baht. /sqm. ) Ø Sticker PVC for Vacancy Panel Remark: Ø Need to purchase a Glass Lift with at least 2 units of Vacancy Panel Ø Minimum 12 mths Ø Signage tax included

Cart Lightbox @ Tesco Lotus (UPC) Size : 3. 00 x 1. 20 m. (12 Lightboxes) 5. 00 x 2. 00 m. (2 Lightboxes) Branches Coverage: 13 Branches Media Cost: 316, 000 Baht / Month Special 158, 000 / Month Production cost: Translucent Vinyl (85, 000 baht) Remark: Ø Signage tax (1&2) included

Digital Screen @ Central Chaengwattana (1)

Digital Stand @ Central Chaengwattana (2)

Digital Signage @ Central Chaengwattana (3)

Gateway Poster @ Centerpoint (1) Media Type : Static Light box Digital Poster No. of Pole : 2 Pole No. of Media/pole : Light box 2 Panel/Pole + LCD 1 Panel/Pole 1. 1) Light Box Size Image Size : 1. 2 x 0. 8 M. 1. 2) LCD Image Size : 40” (Vertical) Media Rental : 300, 000 Baht/Package/Month Production : 6, 500 Baht 7 -8 Fl. Central World

Freeform Gateway C 2 @ Centerpoint (2) Media Type : Digital No. of Media/pole : 1 Panel Image Size Di-Cut : 1. 65 x 0. 6 M. Overall Size : 2. 4 x 3 M. Media Rental : 200, 000 Baht/Package/Month Production : 70, 000 Baht 7 -8 Fl. Central World

Meeting Pole @ Centerpoint (3) Media Type : Static No. of Pole : 4 Pole Image Size : 0. 6 x 3. 5 M. ( 2 image/pole) : 0. 9 x 3. 5 M. ( 2 image/pole) Mock Up Size : 0. 9 x 3. 5 M. ( 2 image/pole) : 1. 2 x 3. 5 M. ( 2 image/pole) Media Rental : 250, 000 Baht/Package/Month Production : 60, 000 Baht 7 -8 Fl. Central World

Step Motion @ Centerpoint (4) Media Type : Interactive system No. of Media : 1 Unit Image Size : 8 x 2. 4 M. Overall Size : 8 x 2. 4 M. Media Rental : 400, 000 Baht/Package/Month Production Special : 50, 000 - 100, 000 Baht 7 -8 Fl. Central World

Trivision Bar @ Centerpoint (5) Media Type : Trivision No. of Media : 1 Panel Image Size : 1. 7 x 7. 6 M. (3 Images) Overall size : 2 x 7. 9 M. Media Rental : 100, 000 Baht/Package/Month Production Special : 60, 000 Baht 7 -8 Fl. Central World

Play Wall @ Centerpoint (6) Media Type : Static + Interactive No. of Media : 1 Panel Image Screen Size : 2. 4 x 3. 05 M. Overall size : 3. 4 x 4. 8 M. Media Rental : 350, 000 Baht/Package/Month Production Special : 10, 000 Baht 7 -8 Fl. Central World

Screen Ad @ Centerpoint (7) Ø Screen Ad Rights of owning Air time to show… 7 -8 Fl. Central World 1. TVC Ad 2. Special Scoop 3. Animation 4. Presentation Cost Length of Spot : 150, 000 Baht/ Month : 30 sec • 9 LCDs (size 46” & 40” ) • 1 Projection Screen Gate Way C 2

Live Show Weekday @ Centerpoint (8) Ø Live Show View (Weekday) Rights of owning Air time to show… 1. TVC Ad 2. Special Scoop 3. Animation 4. Presentation 5. Live 7 -8 Fl. Central World Cost Length of Spot : 250, 000 Baht/ Month : 30 sec Added Value : Free Space of Event Hall 1 day / Month (1 st or 3 rd Thursday of Month) : Free Live Broadcast on Centerpoint Channel 2 hours • 9 LCDs (size 46” & 40” ) • 1 Projection Screen Gate Way C 2

Live Show Weekend @ Centerpoint (9) Ø Live Show View (Weekend) Rights of owning Air time to show… 1. TVC Ad 2. Special Scoop 3. Animation 4. Presentation 5. Live 7 -8 Fl. Central World Cost : 300, 000 Baht/ Month Length of Spot : 30 sec Added Value : Free Space of Event Hall 1 day / Month (1 st or 3 rd Saturday or Sunday of Month) : Free Live Broadcast on Centerpoint Channel 2 hours • 9 LCDs (size 46” & 40” ) • 1 Projection Screen Gate Way C 2

Summary and Trend l Slightly dropped of the whole year advertising industry. l Media usage trend gradually invested more on specific media. l Due to many key situation in ending of 2008 and beginning of 2009, trend of Advertising Expenditure is expected to be in maintaining stage.

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