2008 Marketing Trends Predictions Spotting the trends of

2008 Marketing Trends Predictions Spotting the trends of influencers brought to you by

2008 TRENDS Trends. Spotting “Influencers Focus Group” Step 2 10 Tech influencer & their trends forecast for 2008. Forecasts categorized into “in”, “out” and “yet to come”*. . Tag cloud on all forecasts to present what will be “In” for 2008. Step 1 Step 3 * note: this categorization is based on our own analysis 2

2008 TRENDS 1 Blue Is The New Green… MARIAN SALZMAN http: //news. sky. com/skynews. . ation c i f i t a t Gr Instan Outw itting Disea se rency a p s n Tra Blue i s the New G reen ption m u s n Co Coopt grap o m e D hics What’s Out? The W orld is Local ior v a h e ting B Targe What’s In? 3

2008 TRENDS 2 10 Trends in Digital Ads GILES RHYS JONES http: //interactivemarketingtre. . Buyin Earne g Atte ntio n l gita All Di USP s a ” l a “digit Creat ing “e xperie nce ctors e r i D TV What’s Out? d Atte ntion s” Creat ing TV ads tacts n o C alist+ Speci What’s In? 4

2008 TRENDS 3 2008 Consumer Internet Prediction JEREMY LIEW http: //lsvp. wordpress. com/2007 /12/03/2008 -consumer-internetpredictions/ ame G c y : Asn Unstr ucture d UGC Spots ’ ’ 0 3 TV What’s Out? s s 2. 0 Game Struc t User Gen C onten t Media g n i g Emer e l b a l Sca What’s In? 5

2008 TRENDS 4 The Shape Of Things To Come JAMES HARKIN Social http: //www. guardian. co. uk/g 2/story/0, , 2229074, 00. html Reput ation M gmt a o Chin t n o i t ra ig Rev M P 2 P* S h aring / Lendin g dmade Han Social N etwork ing N-11 f o e s Ri What’s Out? What’s In? 6

The future promises loss, revenge, surprise. . JON FINE http: //www. businessweek. com/magazine/content/07_50/b 4062088817684. htm Micros oft Me Google KINDLE dia off e pap s w e N ”– “Daily What’s Out? rings ers edia e as M n o h p Cell Yet to Come Mor t Top e S o t in = Web Box Brows er d D 2 C a e h o i e Rad What’s In? 7 2008 TRENDS 5

2008 TRENDS 6 8 Important Consumer Trends for 2008. . TRENDWATCHING roid, d n A , Media rce l a i c So Sou Open Globa http: //www. trendwatching. com. . cts Produ Eco – Ugly Basic What’s Out? Sell it Yours elf Wide d l r o W Mobile Yet to Come l Wor ld /Cr owd rself u o Y t i Make Mobile Acces Produ s, cts, N etwor k s ience r e p x E Eco (Fash –Icon ion/D esign ) m u i m Pre indle) K ( t Instan What’s In? 8

2008 TRENDS 7 Online Advertising Continues To Evolve & Mature. DILIP DASILVA http: //www. adotas. com/2007. . ls c Too ls i t n a Sem Too g n i t ke = Mar Video : Over lay Ad urself o Y t i Make Local Ad Pla tform s ting e k r a 1 -1 M Clicks d Secon Life What’s Out? Ad Ef fectiv eness ized m o t s Cu orld W l a Virtu What’s In? 9

2008 TRENDS 8 Marketers Should Avoid Over-hyped Opportunities. . DREW NEISSER eo + +Gam Mkt Tools e l i b Mo SN = + t e Widg Ma Exper rketing iences /Serv ices l Ads a u t x Conte d http: //consumerlab. wordpress. com/2007/11/26/the-top-ten-marketing-trends-for-2008/ e +Vi Out – Of Ho me Ad s ness n e e r g. G Provin What’s Out? What’s In? 10

2008 TRENDS 9 2008 is the Year of Mobile Media. DAVID ARMANO t + ite Web s ple Device lti + Mu Socia l Exp on Webs ite/W Mobile idget Web Mobile Kindle) oid/ (Andr Users Contr o conte nt & F l Over eatur s ience r e p x E one Mobile ne/Cool Ph t Pho Smar http: //darmano. typepad. com/logic_emotion/2007/12/2007 -was-the-ye. html Widge What’s Out? What’s In? 11

2008 TRENDS 10 Official 2008 Web 2. 0 Buzzword Forecast PETE BLACKSHAW New orms f t n e cont Credib http: //www. clickz. com/show. Page. html? page=3627824 ility o f invit ations shing a l n e Gre Recru iting the in & “owning ” fluenc erns & iatio d e omer t m s l u a c i Soc g with n i a arg we-b Friend iligien conv. with c ce + ustom nrs ioe t a z i m i t h Mop agging c r a e S WOMb What’s Out? What’s In? 12

2008 TRENDS 2008 Marketing Trends Predictions Cloud tags: what’s in for 2008? Generated by tagcrowd. com 13

2008 TRENDS Discover more trends at: www. trendsspotting. com/blog/index. php 14