2007 Oracle Corporation Proprietary and Confidential The following

© 2007 Oracle Corporation – Proprietary and Confidential

The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle. © 2007 Oracle Corporation – Proprietary and Confidential

<Insert Picture Here> Oracle Business Intelligence & Analytics Scot House Senior Solution Consultant

Agenda • Business Intelligence & Reporting Challenges • Oracle Solution • Customer Successes • Demonstration • Enterprise Performance Management Preview • Q&A © 2007 Oracle Corporation – Proprietary and Confidential

<Insert Picture Here> BI & Reporting Challenges © 2007 Oracle Corporation – Proprietary and Confidential

Typical BI Challenges Faced by Organizations Today • Siloed BI deployments across apps and departments • Fragmented view of information • No consistent definition of business metrics • Are metrics such as product profitability, customer lifetime value, and marketing campaign ROI calculated consistently? • Each analyst with a BI tool may have their own answer • Report-centric model with backlog of new requests in IT • Top management requests get first priority, while needs of other Business users go unmet • Few users have timely and actionable information needed to optimize actions and decisions • Particularly middle management and “front line” users © 2007 Oracle Corporation – Proprietary and Confidential

Procurement Operations Finance HR / Workforce Customers Marketing Sales Customers Service Customers Distribution Advanced Analysis Often Spans Heterogeneous Data Sources How does call center agent tenure, training, & compensation affect efficiency and cross-selling performance? How does supplier performance impact customer satisfaction and revenue? How do I proactively manage risks of my receivables portfolio? © 2007 Oracle Corporation – Proprietary and Confidential Suppliers

<Insert Picture Here> Oracle Solution © 2007 Oracle Corporation – Proprietary and Confidential

Customer Choice Move when ready Dashboards & Reports Enhance Ad-hoc Query Analysis Oracle Business Intelligence EE Plus Dashboards & Reports Oracle DBI Ad-hoc Query Analysis Oracle Discoverer Maintain © 2007 Oracle Corporation – Proprietary and Confidential R 11 i. 10, 12 & Fusion Applications R 11 i, 12 Applications Unlimited

Enabling the Insight-Driven Enterprise 1. Empower Everyone – Every person is provided with relevant, complete information tailored to their role. 2. Provide Real-time Intelligence – Deliver insight that predicts the best next step, and deliver it in time to influence the business outcome 3. Use Insight to Guide Actions – lead people to take action based on facts to optimize decisions, actions and customer interactions Becoming an insight-driven enterprise will drive the next level of value creation and competitive advantage for organizations. © 2007 Oracle Corporation – Proprietary and Confidential

Pervasive Information Access Through a Unified BI Foundation Desktop Gadgets Ad-hoc Analysis Interactive Dashboards Search Reporting & Publishing Proactive Detection and Alerts Disconnected & Mobile Analytics MS Office & Outlook Integration Common Enterprise Information Model Integrated Security, User Management, Personalization Multidimensional Calculation and Integration Engine Intelligent Request Generation and Optimized Data Access Services OLTP & ODS Systems Data Warehouse Data Mart © 2007 Oracle Corporation – Proprietary and Confidential Essbase SAP, Oracle People. Soft, Siebel, Custom Apps Files Excel XML Business Process

Hot-Pluggable With Existing IT Investments Portals Data Mining Applications Desktop Tools Any JSR 168 Portal Oracle Data Mining, SPSS, SAS Oracle EBS, Siebel, SAP, People. Soft, JD Edwards. . Excel, Outlook, Lotus Notes. . Oracle Enterprise Performance Management System Oracle Business Intelligence Foundation Security Oracle Kerberos i. Planet MSFT AD Novell Custom Others. . © 2007 Oracle Corporation – Proprietary and Confidential Data Access Oracle RDBMS Oracle OLAP Option Microsoft SQL Server & Analysis Services IBM DB 2 Teradata Essbase SAP BW XML, Excel, Text Data Integration Oracle Data Integrator (Sunopsis) Oracle Warehouse Builder Informatica Ascential Others. .

Ad-hoc Query Capability • Comprehensive subject • • areas available for Ad -hoc analysis New Calculated Fields Available within Market Leading BI Toolset Easy to use Charting tool Formatting Widgets Highlighting Multi-language © 2007 Oracle Corporation – Proprietary and Confidential

Guided Navigation & Action Links • Analytic Workflows • Guided Navigation and Conditional Navigation links • Checks for specific conditions and displays (or not) a dashboard section, or a navigational link to either a report or a dashboard • Action Links • Direct navigation from record to transactional while maintaining context © 2007 Oracle Corporation – Proprietary and Confidential

Integrated Security • Launch Oracle OBI EE dashboard from Application Navigator • Shared responsibilities between Oracle EBS and Oracle OBI EE • Sign in only once in EBS © 2007 Oracle Corporation – Proprietary and Confidential

Oracle BI Applications • Add insight to CRM and • • ERP applications Easy to adapt and extend Tight integration with OLTP systems Works with existing IT environment Low TCO © 2007 Oracle Corporation – Proprietary and Confidential Financials Sales Human Resources Service & Contact Center Procurement & Supply Chain Marketing Order Management & Fulfillment Common Enterprise Information Model Oracle BI Server Other Data Sources IVR, ACD, CTI Hyperion MS Excel Syndicated

Oracle BI Applications Multi-Source Analytics with Single Architecture Auto Comms & Media Complex Consumer Sector Mfg Sales Service & Contact Center Pipeline Analysis Energy Financial Services High Tech Insurance Life & Health Sciences Public Sector Travel & Trans Marketing Order Management & Fulfillment Supply Chain Financials Human Resources Churn Propensity Campaign Scorecard Order Linearity Supplier Performance A/R & A/P Analysis Employee Productivity Triangulated Forecasting Customer Satisfaction Response Rates Orders vs. Available Inventory Spend Analysis Sales Team Effectiveness Resolution Rates Product Propensity Cycle Time Analysis Procurement Cycle Times Customer & Product Profitability HR Compliance Reporting Up-sell / Cross-sell Service Rep Effectiveness Loyalty and Attrition Backlog Analysis Inventory Availability P&L Analysis Workforce Profile Cycle Time Analysis Service Cost Analysis Market Basket Analysis Fulfillment Status Employee Expenses Expense Management Turnover Trends Lead Conversion Service Trends Campaign ROI Customer Receivables BOM Analysis Cash Flow Analysis Return on Human Capital GL / Balance Compensation Sheet Analysis Other Operational & Analytic Sources Prebuilt adapters: Oracle BI Suite Enterprise Edition © 2007 Oracle Corporation – Proprietary and Confidential

Oracle Financial Analytics Product Components 1 Prebuilt warehouse with more than 15 star-schemas designed for analysis and reporting on Financial Analytics 3 Pre-mapped metadata, including embedded best practice calculations and metrics for Financial, Executives and other Business Users. Ø Presentation Layer Ø Logical Business Model Ø Physical Sources 2 Prebuilt ETL to extract data from over 3, 000 operational tables and load it into the DW, sourced from SAP, PSFT, and other sources. © 2007 Oracle Corporation – Proprietary and Confidential 4 A “best practice” library of over 350 prebuilt metrics, Intelligent Dashboards, Reports and alerts for CFO, Finance Controller, Financial Analyst, AR/AP Managers and Executives

<Insert Picture Here> Value of Prebuilt BI Applications © 2007 Oracle Corporation – Proprietary and Confidential

BI Approaches: Tools vs Applications BI content Comparison Points Oracle BI Platform & Metadata Prebuilt BI Applications Approach BI Content Metadata Data Warehouse ETL DW ETL Oracle SAP R/3 Siebel PSFT EDW Federated Data Sources © 2007 Oracle Corporation – Proprietary and Confidential Other Tools & Build Approach

Steps Required to Build a BI Solution Develop detailed understanding of operational data sources Design a data warehouse by subject area License an ETL tool to move data from operational systems to this DW Build ETL programs for every data source License interactive user access tools Research analytic needs of each user community Build analytics for each audience License / create information delivery tools Set up user security & visibility rules Perform QA & performance testing Manage on-going changes/upgrades © 2007 Oracle Corporation – Proprietary and Confidential These steps require different types of BI and DW technology These steps require significant resources with specialized skills / expertise These steps typically take a long time to perfect as knowledge of best practices is learned

Change the Economics of BI Build from Scratch with Traditional BI Tools Oracle BI Applications Training / Roll-out Oracle BI Applications solutions approach: • Faster time to value • Lower TCO • Assured business value Define Metrics & Dashboards DW Design Training / Rollout Back-end ETL and Mapping Define Metrics & Dashboards DW Design Back-end ETL and Mapping Months or Years Weeks or Months Source: Patricia Seybold Research, Gartner, Merrill Lynch, Oracle Analysis © 2007 Oracle Corporation – Proprietary and Confidential Easy to use, easy to adapt Role-based dashboards and thousands of pre-defined metrics Prebuilt DW design, adapts to your EDW Prebuilt Business Adapters for Oracle, People. Soft, Siebel, SAP, others

<Insert Picture Here> Customer Success © 2007 Oracle Corporation – Proprietary and Confidential

Oracle BI Success © 2007 Oracle Corporation – Proprietary and Confidential

Business Intelligence Customers Business Analytic Tools and Applications – Select References Communications Automotive Finance / Banking Consumer Goods High Tech Media / Energy Aero / Industrial Insurance / Health Life Sciences Other © 2007 Oracle Corporation – Proprietary and Confidential

D E M O N S T R A T I O N Oracle BI Applications © 2007 Oracle Corporation – Proprietary and Confidential

<Insert Picture Here> Oracle EPM © 2007 Oracle Corporation – Proprietary and Confidential

Enterprise Performance Management System Integrates Transaction, Intelligence, Financial Systems Modeling Planning & Budgeting Financial Management Financial & Statutory Reporting Metrics & Scorecards Financial Performance Management Enterprise Performance Management System Transactional Systems Operational BI Systems Operational Business Intelligence Sales & CRM Financials Supply Chain HR © 2007 Oracle Corporation – Proprietary and Confidential Procurement Data Warehouse Data Integration Query & Analysis OLAP Dashboards Enterprise/ Operational Reporting Alerts & Workflow

Industry’s First Enterprise Performance Management System Set Goals Plan Align • Pervasive Insight Performance Action Report Monitor Analyze © 2007 Oracle Corporation – Proprietary and Confidential • Comprehensive • Hot Pluggable

Oracle BI Suite Enterprise Edition Plus Pervasive Information Delivery Interactive Dashboards Ad hoc Analysis Proactive Detection and Alerts Microsoft Office Reporting & Publishing BI Publisher Financial Reporting Interactive Reporting SQR Production Reporting Web Analysis Common Enterprise Information Model Oracle BI Server Set Goals Plan Insight Performance Action Report Monitor Align Analyze OLTP & ODS Systems Data Warehouse Data Mart SAP, Oracle People. Soft, Siebel, Custom Apps © 2007 Oracle Corporation – Proprietary and Confidential Files Excel XML Business Process Financial Performance Management Applications Hyperion Essbase

SMB Market Offering New Oracle BI Suite Standard Edition One Interactive Dashboards Ad hoc Analysis FEATURES Reporting & Publishing • Complete BI system in a box • Pre-integrated, single install • Affordable $1000/NUP Oracle BI Server Oracle DB SE One BENEFITS • Proven, leading BI Oracle Warehouse Builder OLTP & ODS Systems Data Warehouse Data Mart © 2007 Oracle Corporation – Proprietary and Confidential SAP, Oracle People. Soft, Siebel, Custom Apps Files Excel XML solution • Designed with business users in mind • Ready to grow with your business

Introducing: Oracle’s Enterprise Performance Management System Web Office Desktop Mobile Financial Performance Management Applications Embedded Operational BI Applications Business Intelligence Foundation Fusion Middleware OLTP & ODS Systems Data Warehouse Data Mart © 2007 Oracle Corporation – Proprietary and Confidential Essbase SAP, Oracle, Siebel, People. Soft, Custom Excel XML Business Process

One Solution for Enterprise BI Hyperion BI Interactive Reporting Production Reporting Financial Reporting Web Analysis © 2007 Oracle Corporation – Proprietary and Confidential Oracle BI Suite Enterprise Edition Plus Oracle BI Suite Enterprise Edition

Customer Choice Move when ready Dashboards & Reports Enhance Ad-hoc Query Analysis Oracle Business Intelligence EE Plus Dashboards & Reports Oracle DBI Ad-hoc Query Analysis Oracle Discoverer Maintain © 2007 Oracle Corporation – Proprietary and Confidential R 11 i. 10, 12 & Fusion Applications R 11 i, 12 Applications Unlimited

Q& A © 2007 Oracle Corporation – Proprietary and Confidential

© 2007 Oracle Corporation – Proprietary and Confidential