2004 Diamond Design Program Overview DIAMOND DESIGN PROGRAM

2004 Diamond Design Program Overview DIAMOND DESIGN PROGRAM Showroom Benefits – – – – Exclusive products for Elkay Marquis Showrooms Allowances to help enhance your showroom Showroom Consultant Program (SPIFF) Showroom Incentive Rebate Advertising / PR / trade shows Showroom Sales Training Managers Elkay Express 1 DIAMOND DESIGN PROGRAM

2004 Diamond Design Program Overview DIAMOND DESIGN PROGRAM What is a Diamond Showroom? A place with a dedicated display area AND A place with a dedicated showroom attendant The more Elkay products you have in your showroom the more benefits you are eligible for! 2 DIAMOND DESIGN PROGRAM

2004 Diamond Design Program Overview DIAMOND DESIGN PROGRAM Showroom Levels Please note: only Elkay Brand sinks may be on display in order to qualify as an Elkay Diamond Showroom. Drains are NOT included under accessories. 3 DIAMOND DESIGN PROGRAM

2004 Diamond Design Program Overview DIAMOND DESIGN PROGRAM Exclusive to Marquis Showrooms Only!! Product elumina Sinks arezzo Faucets ferrara Faucets moda Faucets vivo Faucets Available NOW! NOW! 4 DIAMOND DESIGN PROGRAM

2004 Diamond Design Program Overview DIAMOND DESIGN PROGRAM Pricing Associate Marquis Authorized Specialty Collection Sinks, elumina Sinks, arezzo , ferrara , moda and vivo Faucets . 4500 . 4050 Standard Elkay Brand Sinks, Faucets and Accessories . 5139 . 4625 Custom countertops and sink tops . 6000 Product Group 5 DIAMOND DESIGN PROGRAM

2004 Diamond Design Program Overview DIAMOND DESIGN PROGRAM Allowances Market Development Funds (MDF) – Earned by individually qualified showrooms – Eligible for $250 to $1, 000 depending on showroom level – All MDF activities will be reimbursed at 50% – MDF activities include: • Events hosted at showroom location • Showroom advertising • Direct mail programs that promote the showroom • Yellow page advertising 6 DIAMOND DESIGN PROGRAM

2004 Diamond Design Program Overview DIAMOND DESIGN PROGRAM Allowances Construction Allowance – A prior approval is required for all construction activities – Max payout per showroom is $3, 000 with a 50/50 split between Elkay and the showroom 7 DIAMOND DESIGN PROGRAM

2004 Diamond Design Program Overview DIAMOND DESIGN PROGRAM Allowances Showroom Display Product – No charge: full credit for display product – Credit is issued after installation of product Field Display Product – No charge display product for K&B Dealers, Builders, Granite Fabricators, etc. – We will ship the product directly to the showroom 8 DIAMOND DESIGN PROGRAM

2004 Diamond Design Program Overview DIAMOND DESIGN PROGRAM 2004 Showroom Consultant Program (SPIFF) – Maximize your Earning Potential – April 1 st through December 31 st, 2004 – Easy to sign-up • Fill out Application Form • Sign up online – www. elkaydd. com 9 DIAMOND DESIGN PROGRAM

2004 Diamond Design Program Overview DIAMOND DESIGN PROGRAM 2004 Showroom Consultant Program (SPIFF) Reward Per unit $50 $20 $10 $10 $5 Product Elite Gourmet Mystic Gourmet Specialty Collection Starlite Allure Victoria Accessories (not Drains) Plus quarterly featured products to earn even more! 10 DIAMOND DESIGN PROGRAM

2004 Diamond Design Program Overview DIAMOND DESIGN PROGRAM Showroom Incentive – Separate from all other Elkay Rebate Programs – Marquis Level Showrooms Earn Incentives on Incremental Purchases – Incentives earned on Incremental Purchases Range from 5% to 10% Depending on Product Family – Incentive is Based on Percentage of Marquis Showrooms in Ratio to Total Showrooms 11 DIAMOND DESIGN PROGRAM

2004 Diamond Design Program Overview DIAMOND DESIGN PROGRAM Showroom Incentive Elite Gourmet Sinks Elumina Sinks 10% Gourmet Sinks 10% Mystic Sinks 10% Specialty Collection Sinks Allure and Victoria Faucets Arezzo and Ferrara Faucets Moda & Vivo Faucets Accessories 10% Starlite Sinks 7% Undermount Sinks 10% 10% 10% 5% Based upon incremental purchases 12 DIAMOND DESIGN PROGRAM

2004 Diamond Design Program Overview DIAMOND DESIGN PROGRAM Advertising – Increased presence in magazines – Focus on Builders, Designers and Architects, and consumers that are ready to renovate – Display product at LUXE Home Design Resource Center in Merchandise Mart, Chicago, Illinois 13 DIAMOND DESIGN PROGRAM

2004 Diamond Design Program Overview DIAMOND DESIGN PROGRAM Public Relations – Focus on Interior and Certified Kitchen Designers – Feature stories and trend articles in major trade and consumer publications – Participate in NKBA sponsorship and industry seminars to assist in the education and evolution of the design community 14 DIAMOND DESIGN PROGRAM

2004 Diamond Design Program Overview DIAMOND DESIGN PROGRAM Trade Shows – New booth design filled with exciting new products and innovative concepts – K/BIS – Luxury Kitchen & Bath Show 15 DIAMOND DESIGN PROGRAM

2004 Diamond Design Program Overview DIAMOND DESIGN PROGRAM Showroom Sales Training Managers – Provide industry expertise – Increase visibility and program / product knowledge by calling on Kitchen & Bath Dealers, Builders, and sponsors of Parade of Homes – Showroom consultant training to include industry trends, selling skills, product and program knowledge 16 DIAMOND DESIGN PROGRAM

2004 Diamond Design Program Overview DIAMOND DESIGN PROGRAM Elkay Express – Expedited ordering system for products shown in the showroom or residential sink catalog – All items must be in stock – no partials – Total order of 6 items or less – Freight cost will be added to invoice 17 DIAMOND DESIGN PROGRAM

2004 Diamond Design Program Overview DIAMOND DESIGN PROGRAM Elkay Express – Order Received prior to 11: 00 a. m. CST will Ship Same Day if Stock is Available – Order via Fax through your local Elkay Sales Representative – Designate Delivery Preference as Ground, Second Day or Next Day 18 DIAMOND DESIGN PROGRAM