2 Chapter Buying and Selling Securities Fundamentals of

2 Chapter Buying and Selling Securities Fundamentals of Investments Valuation & Management second edition Charles J. Corrado Bradford D. Jordan Mc. Graw Hill / Irwin Slides by Reena S. Hinnawi

2 -2 First you buy a stock. If it goes up, sell it. If

2 -3 Buying and Selling Securities Goal This chapter covers the basics of the investing process. w We begin by describing how you go about buying and selling securities such as stocks and bonds. w Then we outline some important considerations and constraints to keep in mind as you get more involved in the investing process. Mc. Graw Hill / Irwin 2002 by The Mc. Graw-Hill Companies, Inc. All rights reserved.

2 -4 Getting Started Open a brokerage or trading account Deposit money into account Withdraw money from account Buy securities Sell securities Close account Mc. Graw Hill / Irwin 2002 by The Mc. Graw-Hill Companies, Inc. All rights reserved.

2 -5 Choosing a Broker w Brokers are traditionally divided into three groups. full-service brokers discount brokers deep-discount brokers w These three groups can be distinguished by the level of service provided, as well as the resulting commissions charged. Mc. Graw Hill / Irwin 2002 by The Mc. Graw-Hill Companies, Inc. All rights reserved.

2 -6 Choosing a Broker w Deep discount broker: the only services provided are account maintenance and order execution( buying and selling), you can deal with a deep discount broker over a phone or a web. w Full service broker will provide investment advice regarding the types of securities and investment strategies that might be appropriate for the investors. Mc. Graw Hill / Irwin 2002 by The Mc. Graw-Hill Companies, Inc. All rights reserved.

2 -7 Choosing a Broker w The larger brokerage firms do extensive research on individual companies and securities and maintain a list of recommended firms and securities. w They maintain offices all over the world. So depending in where you live, you can actually speak to the person assigned to your account!! Mc. Graw Hill / Irwin 2002 by The Mc. Graw-Hill Companies, Inc. All rights reserved.

2 -8 Choosing a Broker w Discount brokers fall somewhere between the two cases we have discussed so far, offering more investment counseling than the deep discounters and lower commission than the full service brokers. . w Which type of brokers should you choose ? ? ? Mc. Graw Hill / Irwin 2002 by The Mc. Graw-Hill Companies, Inc. All rights reserved.

2 -9 Answer w It depends on how much advice and service , the investors need or want. If you are the do it yourself type, so you may seek out the lower commission, if you are n’t then a full service broker will be suitable in this case Mc. Graw Hill / Irwin 2002 by The Mc. Graw-Hill Companies, Inc. All rights reserved.

2 - 10 Choosing a Broker w However, as the brokerage industry becomes more competitive, the differences among the broker types seem to be blurring. w Another important change is the rapid growth of online brokers, also known as e-brokers or cyberbrokers. Mc. Graw Hill / Irwin 2002 by The Mc. Graw-Hill Companies, Inc. All rights reserved.

2 - 11 Online Brokers w Online investing has fundamentally changed the discount and deep-discount brokerage industry by slashing costs dramatically. w In a typical online trade no human intervention is needed by the broker as the entire process is handled electronically , so operating costs are held to a minimum. Mc. Graw Hill / Irwin 2002 by The Mc. Graw-Hill Companies, Inc. All rights reserved.

2 - 12 Security Investors Protection Corporation w When you deposit money in a bank , your account is protected by the Federal deposit insurance Corporation ( FDIC) up to $100, 000. w All the brokerage firms belong to the SIPC which is not a government agency : it’s a private insurance fund supported by the securities industry. Mc. Graw Hill / Irwin 2002 by The Mc. Graw-Hill Companies, Inc. All rights reserved.

2 - 13 Security Investors Protection Corporation (SIPC) Insurance fund covering investors’ brokerage accounts with member firms. w Most brokerage firms belong to the SIPC, which insures each account for up to $500, 000 in cash and securities, with a $100, 000 cash maximum. w Note that SIPC does not guarantee the value of any security. Mc. Graw Hill / Irwin 2002 by The Mc. Graw-Hill Companies, Inc. All rights reserved.

2 - 14 Security Investors Protection Corporation w What is the difference between the SIPC and FDIC ? ? w The value of whatever you deposit in a bank is fully guaranteed by the FDIC, you won’t lost a cent under any circumstances. w SIPC insures that you will receive only whatever cash and securities held for you by your broker in the event of Fraud or other failure, the value isn’t guaranteed !! Mc. Graw Hill / Irwin 2002 by The Mc. Graw-Hill Companies, Inc. All rights reserved.

2 - 15 Broker-Customer Relations w There are several important things to keep in mind when dealing with a broker. Any advice you receive is not guaranteed. Your broker works as your agent and has a legal duty to act in your best interest. On the other hand, brokerage firms are in the business of generating brokerage commissions. Your account agreement will probably specify that any disputes will be settled by arbitration and that the arbitration is final and binding. Mc. Graw Hill / Irwin 2002 by The Mc. Graw-Hill Companies, Inc. All rights reserved.

2 - 16 Broker-Customer Relations w Arbitration isn’t a legal proceeding and the rules are much less formal. In essence the panel is appointed by a self regulatory body of the securities industry to review the case. w The panel will be composed of a small number of individuals who are knowledgeable about the securities , but the majority of them will not be associated with the industry, this panel will make a finding which can’t be appealed. Mc. Graw Hill / Irwin 2002 by The Mc. Graw-Hill Companies, Inc. All rights reserved.

2 - 17 Brokerage Accounts Cash account A brokerage account in which all transactions are made on a strictly cash basis. Margin account A brokerage account in which, subject to limits, securities can be bought and sold on credit. Mc. Graw Hill / Irwin 2002 by The Mc. Graw-Hill Companies, Inc. All rights reserved.

2 - 18 Margin Accounts w In a margin purchase, the portion of the value of an investment that is not borrowed is called the margin. w The portion that is borrowed incurs an interest that is based on the broker’s call money rate, which is the rate brokers pay to borrow bank funds for lending to customer margin accounts. w You may pay some amount over the call money rate , called the spread , this depends on the broker and the size of the loan Mc. Graw Hill / Irwin 2002 by The Mc. Graw-Hill Companies, Inc. All rights reserved.

2 - 19 Margin Accounts Example: The Account Balance Sheet w You want to buy 1000 Wal-Mart shares at $24 per share. You put up $18, 000 and borrow the rest. ² Amount borrowed = $24, 000 – $18, 000 = $6, 000 ² Margin = $18, 000 / $24, 000 = 75% Assets 1000 WM shares Total Mc. Graw Hill / Irwin Liabilities & Account Equity $24, 000 Margin loan Account equity Total $ 6, 000 18, 000 $24, 000 2002 by The Mc. Graw-Hill Companies, Inc. All rights reserved.

2 - 20 Margin Accounts w When you purchase securities on Credit, there is a minimum margin that must be supplied , this is called the Initial Margin w The maintenance margin is the minimum margin that must be present at all times in a margin account. w When the margin drops below the maintenance margin, the broker may demand for more funds. This is known as a margin call. Mc. Graw Hill / Irwin 2002 by The Mc. Graw-Hill Companies, Inc. All rights reserved.

2 - 21 Margin Accounts w The maintenance Margin set by your broker is sometimes called the ‘House’ Margin, the level is established by your broker who may vary it depending on what you are buying. w A typical maintenance margin is 30% , if your margin falls below 30 , then you maybe subject to a margin call which is a demand by your broker to add to your account , payoff part of the loan or sell securities to bring the margin back by an acceptable level. Mc. Graw Hill / Irwin 2002 by The Mc. Graw-Hill Companies, Inc. All rights reserved.

2 - 22 Margin Accounts Example: Margin Requirements w Your account requires an initial margin of 50% and a maintenance margin of 30%. Stock A is selling at $50 per share. You have $20, 000, and you want to buy as much of stock A as you possibly can. ² You may buy up to $20, 000 / 0. 5 = $40, 000 worth of shares. Assets Liabilities & Account Equity 800 A shares Total Mc. Graw Hill / Irwin $40, 000 Margin loan Account equity Total $20, 000 $40, 000 2002 by The Mc. Graw-Hill Companies, Inc. All rights reserved.

2 - 23 Margin Accounts Example: Margin Requirements w After your purchase, the share price of stock A falls to $35 per share. Assets 800 A shares Total Liabilities & Account Equity $28, 000 Margin loan Account equity Total $20, 000 8, 000 $28, 000 ² New margin = $8, 000 / $28, 000 = 28. 6% < 30% Therefore, you are subject to a margin call. Mc. Graw Hill / Irwin 2002 by The Mc. Graw-Hill Companies, Inc. All rights reserved.

2 - 24 Margin Accounts w Margin is a form of financial leverage. è When you borrow money to make an investment, the impact is to magnify both your gains and your losses. Mc. Graw Hill / Irwin 2002 by The Mc. Graw-Hill Companies, Inc. All rights reserved.

2 - 25 Effective Annual Return w The return on an investment expressed on

2 - 26 A Note on Annualizing Returns w To compare investments, we will usually need to express returns on a per-year, or annualized, basis. w Such a return is often called an effective annual return (EAR). w 1 + EAR = (1 + holding period % return)m where m is the number of holding periods in a year. Mc. Graw Hill / Irwin 2002 by The Mc. Graw-Hill Companies, Inc. All rights reserved.

2 - 27 A Note on Annualizing Returns w For example, Suppose you bought some stocks at a price of $60 per share, four months later , you sell it for $63. no dividend is paid , what is your annualized return on this investment ? Mc. Graw Hill / Irwin 2002 by The Mc. Graw-Hill Companies, Inc. All rights reserved.

2 - 28 Hypothecation and Street Name Registration Hypothecation Pledging securities as a collateral against a loan, so that the securities can be sold by the broker if the customer is unwilling or unable to meet a margin call. Street name registration An arrangement under which a broker is the registered owner of a security. The account holder is the “beneficial owner. ” Mc. Graw Hill / Irwin 2002 by The Mc. Graw-Hill Companies, Inc. All rights reserved.

2 - 29 Street name registration w When the security is held in a street name , any thing mailed to the security owner such as annual reports or a dividend check , goes to the brokerage firm , the brokerage firm then passes these on to the account holder. w Street name ownership is a great convenience to the owner , because its usually a free service, even customers with cash accounts choose street name ownership Mc. Graw Hill / Irwin 2002 by The Mc. Graw-Hill Companies, Inc. All rights reserved.

2 - 30 Street name registration • Some of the benefits are : 1. Since the broker held the security, there is no danger of theft or other loss of the security. 2. Any dividends or interest payment are credited, and they are often credited more quickly than they would be if the owner received the check in the mail 3. The broker provides regular account statement showing the value of the security held in the account and & payment received. Mc. Graw Hill / Irwin 2002 by The Mc. Graw-Hill Companies, Inc. All rights reserved.

2 - 31 Other Account Issues w Trading accounts can also be differentiated by the ways they are managed. Advisory account - You pay someone else to make buy and sell decisions on your behalf. è Wrap account – you choose a money manager or set of managers from a group offered by the brokerage firm. All of costs. Commission, and expenses associated with your account are “wrapped” into a single fee. è Mc. Graw Hill / Irwin 2002 by The Mc. Graw-Hill Companies, Inc. All rights reserved.

2 - 32 Other Account Issues Discretionary account - You simply authorize your broker to trade for you. There is no management fee but you are still responsible for the commission è Asset management account - Provide for complete money management, including check-writing privileges, credit cards, and margin loans. Especially for large investors è Mc. Graw Hill / Irwin 2002 by The Mc. Graw-Hill Companies, Inc. All rights reserved.

2 - 33 Other Account Issues w To invest in financial securities, a brokerage account is not a necessity. One alternative is to buy securities directly from the issuer. è Another alternative is to invest in mutual funds. è Mutual funds: are a means of pooling the funds of a large group of investors, the buy and sell decisions are made by the fund manager who is compensated for the service è Mc. Graw Hill / Irwin 2002 by The Mc. Graw-Hill Companies, Inc. All rights reserved.

2 - 34 Short Sales w An investor who buys and owns shares of stock is said to be long in the stock, or to have a long position. An investor with a long position will make money if the price of the stock increases and lose money if it goes down w In a short sale, you actually sell a security that you don’t own. This is referred to as shorting the stock, after the short sale, the investor is said to have a short position in the security. Mc. Graw Hill / Irwin 2002 by The Mc. Graw-Hill Companies, Inc. All rights reserved.

2 - 35 Short Sales w Financial assets of all kinds are sold short, not just shares of the stock, and the term long and short are universal… the mechanics of short sale differ quite a bit across security types. Even so , regardless of how short sale is executed , but the essence is the same !! w Eliminating the short position is often called covering the position or less commonly curing the position. Mc. Graw Hill / Irwin 2002 by The Mc. Graw-Hill Companies, Inc. All rights reserved.

2 - 36 Short Sales Short sale A sale in which the seller does not actually own the security that is sold. Borrow shares from broker Sell the shares Buy shares from market Return the shares Note that an investor who buys and owns shares of stock is said to be long in the stock or to have a long position. Mc. Graw Hill / Irwin 2002 by The Mc. Graw-Hill Companies, Inc. All rights reserved.

2 - 37 Short Sales w An investor with a long position benefits from price increases. w On the other hand, an investor with a short position benefits from price decreases. Mc. Graw Hill / Irwin Buy sell low, hig h! Sell buy high, low ! 2002 by The Mc. Graw-Hill Companies, Inc. All rights reserved.

2 - 38 Short Sales Example: Short Sales w You want to short 100 Sears shares at $30 per share. Your broker has a 50% initial margin and a 40% maintenance margin on short sales. ² Worth of stock borrowed = $30 × $100 = $3, 000 Assets Liabilities & Account Equity Proceeds from sale $3, 000 Short position Initial margin deposit 1, 500 Account equity Total $4, 500 Total Mc. Graw Hill / Irwin $ 3, 000 1, 500 $4, 500 2002 by The Mc. Graw-Hill Companies, Inc. All rights reserved.

2 - 39 Short Sales Example: Short Sales …continued w Scenario 1: The stock price falls to $20 per share. Assets Liabilities & Account Equity Proceeds from sale $3, 000 Short position Initial margin deposit 1, 500 Account equity Total $4, 500 Total ² New Mc. Graw Hill / Irwin $ 2, 000 2, 500 $4, 500 margin = $2, 500 / $2, 000 = 125% 2002 by The Mc. Graw-Hill Companies, Inc. All rights reserved.

2 - 40 Short Sales Example: Short Sales …continued w Scenario 2: The stock price rises to $40 per share. Assets Liabilities & Account Equity Proceeds from sale $3, 000 Short position Initial margin deposit 1, 500 Account equity Total $4, 500 Total $ 4, 000 500 $4, 500 ² New margin = $500 / $4, 000 = 12. 5% < 40% Therefore, you are subject to a margin call. Mc. Graw Hill / Irwin 2002 by The Mc. Graw-Hill Companies, Inc. All rights reserved.

2 - 41 Short Sales Short interest The amount of common stock held in short positions. w In practice, short selling is quite common and a substantial volume of stock sales are initiated by short sellers. w Note that with a long position , the most you can ever lose is your total investment, in another word if you buy 10, 000 worth of the stock , 10, 000 is the most you can lose because the worst that can happen is the stock price drops to Zero. Mc. Graw Hill / Irwin 2002 by The Mc. Graw-Hill Companies, Inc. All rights reserved.

2 - 42 Short Sales w However, if you short $10, 000 in stock , you can lose much more than the 10, 000 because the stock price can keep rising without any particular limit. Mc. Graw Hill / Irwin 2002 by The Mc. Graw-Hill Companies, Inc. All rights reserved.

2 - 43 Risk and Return w In formulating investment objectives, the individual must balance return objectives with risk tolerance. Mc. Graw Hill / Irwin 2002 by The Mc. Graw-Hill Companies, Inc. All rights reserved.

2 - 44 Risk and Return w Most investors are risk averse , meaning that all other things the same, they dislike risk and want to expose themselves to the minimum risk level possible. . w Attitudes towards risk are personal references, and individuals with similar economic circumstances can have very different degrees of risk aversion. Mc. Graw Hill / Irwin 2002 by The Mc. Graw-Hill Companies, Inc. All rights reserved.

2 - 45 Investor Constraints w Resources. What is the minimum sum needed? What are the associated costs? w Horizon. When do you need the money? * Investment horizon refers to the planned life of the investment, individuals save for retirement, where the investment horizons depending on your age, can be very long. On the other hand , you might be saving to buy a house in the near future, implying a relatively short horizon. . Mc. Graw Hill / Irwin 2002 by The Mc. Graw-Hill Companies, Inc. All rights reserved.

2 - 46 Investor Constraints w Liquidity. How high is the possibility that you need to sell the asset quickly? * A good way to think about liquidity to imagine buying an asset and immediately reselling it, the less that you would lose on this transaction, the more liquid is the asset. w Taxes. Which tax bracket are you in? * Higher tax bracket investors will naturally seek investment strategy with favorable tax treatment. Mc. Graw Hill / Irwin 2002 by The Mc. Graw-Hill Companies, Inc. All rights reserved.

2 - 47 Investor Constraints w While low tax brackets or (tax-exempt) investors will focus more on the pretax return. w Special circumstances. Does your company provide any incentive? What are your regulatory and legal restrictions * Some investors want to invest only in companies whose products and activities they consider to be socially or politically suitable and some investors want to invest in their own community or state. . Mc. Graw Hill / Irwin 2002 by The Mc. Graw-Hill Companies, Inc. All rights reserved.

2 - 48 Investor Constraints w Some investors such as corporate insiders face regulatory and legal restrictions on their investing, and others may have to avoid some types of investments out of concern for conflicts of interest… Mc. Graw Hill / Irwin 2002 by The Mc. Graw-Hill Companies, Inc. All rights reserved.

2 - 49 Strategies and Policies Be e! iv t c A Be Pas sive ! w Investment management. Should you manage your investments yourself? w Market timing. Should you try to buy and sell in anticipation of the future direction of the market? Mc. Graw Hill / Irwin 2002 by The Mc. Graw-Hill Companies, Inc. All rights reserved.

2 - 50 Strategies and Policies w You might move money into the stock market when you thought it was going to rise, and move money out when you thought it was going to fall w A full passive strategy is one in which no attempt is made to time the market. Mc. Graw Hill / Irwin 2002 by The Mc. Graw-Hill Companies, Inc. All rights reserved.

2 - 51 Strategies and Policies Be e! iv t c A B Pas e sive ! w Asset allocation. How should you distribute your investment funds across the different classes of assets? * In formulating the investment strategy, investor must decide what percentage of your money will be placed in each of these categories Mc. Graw Hill / Irwin 2002 by The Mc. Graw-Hill Companies, Inc. All rights reserved.

2 - 52 Strategies and Policies w Security selection. Within each class, which specific securities should you buy? w There is an active and passive strategy, with an active strategy we try to identify the stocks that we think will do the best in the future , in another words , we try to pick winners. w Investigating particular securities within a broad class in an attempt to identify superior performers is often called security analysis Mc. Graw Hill / Irwin 2002 by The Mc. Graw-Hill Companies, Inc. All rights reserved.

2 - 53 Strategies and Policies w With a passive security selection strategy, we might just acquire a diverse group of small stocks. w A useful way to distinguish asset allocation from security selection is to note that asset allocation is essentially a macro-level activity because the focus is on the whole markets or classes of assets. Security selection is a much more micro-level activity because the focus is on individual securities. Mc. Graw Hill / Irwin 2002 by The Mc. Graw-Hill Companies, Inc. All rights reserved.

2 - 54 Strategies and Policies • In strategy I , we actively move money between asset classes based on your beliefs and expectations about the future performance and also we try to pick the best performers in each class. This is a fully active strategy. • Strategy IV, we follow a fully passive strategy, neither changing asset allocation too much nor choosing individual securities in an attempt to identify the likely best perfomers. Mc. Graw Hill / Irwin 2002 by The Mc. Graw-Hill Companies, Inc. All rights reserved.

2 - 55 w With strategy II , we vary our holding by class, but we don’t try to choose particular securities within each class. With this strategy we might move back and forth between the government bonds and small stock in an attempt to time the market. w With strategy III , we don’t vary our asset allocation, but we do select individual securities. . Mc. Graw Hill / Irwin 2002 by The Mc. Graw-Hill Companies, Inc. All rights reserved.

2 - 56 Chapter Review w Getting Started Choosing a Broker è Online Brokers è Security Investors Protection Corporation è Broker-Customer Relations è Mc. Graw Hill / Irwin 2002 by The Mc. Graw-Hill Companies, Inc. All rights reserved.

2 - 57 Chapter Review w Brokerage Accounts Cash Accounts è Margin Accounts è A Note on Annualizing Returns è Hypothecation and Street Name Registration è Other Account Issues è Mc. Graw Hill / Irwin 2002 by The Mc. Graw-Hill Companies, Inc. All rights reserved.

2 - 58 Chapter Review w Short Sales Basics of a Short Sale è Some Details è w Investor Objectives, Constraints, and Strategies Risk and Return è Investor Constraints è Strategies and Policies è Mc. Graw Hill / Irwin 2002 by The Mc. Graw-Hill Companies, Inc. All rights reserved.