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2013 Microsoft Computing Safety Index 2013 is the third year of the Microsoft Computing

2013 Microsoft Computing Safety Index 2013 is the third year of the Microsoft Computing Safety Index (MCSI), Microsoft’s key tool for tracking the computing safety behavior of almost 10, 500 consumers worldwide. The original 2011 MCSI survey was conducted in Brazil, France, Germany, the United Kingdom, and the United States. The 2012 MCSI was expanded to include 20 countries and regions (shown below) where 60 percent of the globe’s 2. 4 billion Internet users live. The 2013 survey followed suit and was conducted in May, 2013. The MCSI measures the actions (or steps) that consumers take to help keep themselves and their families safe online based on self-reports of their own experience. The more steps they report taking, the higher their online safety score, with 100 being the highest rating possible. Adults 18 and older were recruited from online research panels in each country/region, with samples that reflect the age and gender mix of those who go online there. This is the most comprehensive picture of which we are aware. One of the goals of the Index is to measure consumer use of various safety settings built into upgrades of operating systems. Doing this requires guiding respondents to check the settings on their computers. For this reason, survey participants were limited to responding on devices, whether computer, smartphone, or tablet, that use some version of the Windows operating system. Specific changes to questions that accommodate new technology and greater use of mobile access are shown on Slide 26 in the Appendix of this deck. 20 Country/Region AU BE BR CA CN EG FR DE IN ID JP KR MY MX RU SG ES TR UK US Sample size 10, 484 530 515 530 527 529 488 527 538 524 512 516 524 523 526 525 530 532 Internet users (millions) 1. 45 B 20 8 80 28 511 17 51 67 120 55 102 41 18 43 61 3. 9 31 35 52. 9 245 Since its inception, the research for building the MCSI has been conducted for Microsoft by TNS Global Research. TNS is the world’s largest custom research company providing consumer, employee, and business insight to clients and governments from 75 offices worldwide. 3

Safer computing is built in three levels Behavioral: Actions users take—or don’t take—to stay

Safer computing is built in three levels Behavioral: Actions users take—or don’t take—to stay safe and avoid or fix problems Technical: Tools that can help users stay safer online Through statistical analysis, researchers grouped individual questions and assigned points to each so that each respondent receives a score of 0 to 100. Because the Index has been designed to reflect the evolving issues consumers face online, specific items are added and deleted from the Index year to year. Behavioral 30 points Strong passwords Smart choices of sites Education Technical 40 points Browser settings and phishing filters Mobile device safety Social network settings Foundational 30 points Firewall Antivirus Software updates Secure wireless networks Up-to-date, genuine version of Windows (Vista or newer) Proactive involvement in protecting self online Foundational: Settings and characteristics of users’ computing environments that can keep them safe 4

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The high cost of trouble on the Internet $ billions lost (USD) Thousands of

The high cost of trouble on the Internet $ billions lost (USD) Thousands of years lost $4. 5 Global loss* 33. 4 $3. 9 24. 5 $2. 4 $23 Billion USD 22. 4 $2. 6 16. 3 $1. 2 11. 5 11. 3 $1. 4 11. 3 12. 1 11. 7 9. 9 Data leak Personal reputation Professional reputation Phishing (from a bank, credit bureau, employer) *Estimated financial and time loss as reported by survey respondents to mitigate risks. Illicit access Botnet Online (email or (computer (not phishing) impersonation social network) enlisted in it) ID theft $1. 9 $1. 5 $0. 9 179, 750 years Online bullying victim 15. 5 $1. 9 $1. 1 Persistent pop-ups Virus (not a botnet) 6

Internet users report problems they experienced in past year 30% 17% 9% Online bullying

Internet users report problems they experienced in past year 30% 17% 9% Online bullying victim Australia Belgium Brazil Canada China Egypt France Germany India Indonesia Japan Korea Malaysia Mexico Russia Singapore Spain Turkey United Kingdom United States 4% 2% 8% 3% 14% 35% 1% 1% 12% 10% 1% 1% 9% 10% 8% 5% 3% 11% 1% 3% 13% Personal reputation Professional reputation 8% 3% 29% 7% 25% 30% 2% 7% 18% 30% 3% 18% 33% 18% 14% 12% 10% 14% 3% 6% 5% 1% 23% 4% 19% 22% 1% 5% 19% 24% 1% 7% 25% 17% 9% 8% 8% 10% 2% 4% 15% 11% Data leak Phishing 10% 6% 14% 7% 31% 24% 5% 7% 20% 14% 1% 4% 19% 8% 7% 12% 7% 6% 5% 7% (bank, credit bureau, employer) 3% 1% 9% 3% 22% 11% 1% 3% 12% 1% 13% 12% 6% 5% 8% 3% 6% 1% 3% 9% ID theft (not phishing) 5% 2% 7% 4% 16% 1% 5% 12% 11% 1% 13% 10% 6% 7% 7% 6% 5% 3% 4% 13% Online impersonation 5% 2% 11% 3% 22% 1% 5% 16% 11% 3% 8% 19% 8% 9% 11% 6% 8% 5% 5% 18% 24% 9% Illicit access (email or social network) 10% 8% 14% 9% 27% 3% 8% 19% 28% 2% 7% 22% 21% 27% 15% 12% 8% 9% Botnet (computer enlisted in it) 3% 2% 9% 2% 16% 13% 0% 2% 14% 11% 1% 5% 11% 9% 12% 7% 6% 4% 3% 4% Persistent pop-ups 27% 16% 38% 23% 39% 43% 11% 16% 29% 31% 6% 27% 36% 38% 54% 25% 33% 26% 17% 20% Virus (not a botnet) 13% 4% 18% 13% 37% 39% 2% 15% 26% 19% 5% 21% 23% 17% 43% 18% 15% 18% 8% 11% 7

Damage to professional reputation is the most costly loss worldwide $4. 5 $ Billions

Damage to professional reputation is the most costly loss worldwide $4. 5 $ Billions lost USD $3. 9 $2. 6 $2. 4 $1. 9 $1. 2 Global avg. loss per victim (USD) $1. 5 $1. 4 $1. 1 $0. 9 Data leak Online bullying victim reputation Professional reputation Phishing $164 $97 $535 $158 Personal Illicit access Botnet (from a bank, (email or ID theft credit bureau, Online (computer employer) (not phishing) impersonation social network) enlisted in it) $200 $218 $158 $87 $129 Persistent pop-ups (not a botnet) $50 $143 Virus 8

Median cost of problems by country/region Online bullying victim US$ Personal reputation Local US$

Median cost of problems by country/region Online bullying victim US$ Personal reputation Local US$ Local Professional reputation US$ Data leak Phishing (from a bank, credit bureau, employer) ID theft Illicit access (not phishing) Online impersonation (email or social network) US$ Local US$ Local Botnet (computer enlisted in it) US$ Persistent pop-ups Local US$ Local Virus (not a botnet) US$ Local Australia AUD $481 525 $318 348 $196 214 $128 140 $183 200 $275 300 $92 100 $115 125 $78 85 $110 120 $92 100 Belgium EUR $3, 978 3, 015 $132 100 $1, 979 1, 500 $99 75 $143 109 $660 500 $117 89 $666 505 $396 300 $132 100 $313 238 150 Brazil BRL $78 175 $44 100 $89 200 $445 1, 000 $89 200 $164 370 $333 750 $47 105 $67 Canada CAD $484 500 $102 105 $484 500 $174 180 $194 200 $366 378 $484 500 $78 80 $48 50 $92 95 $87 90 China CNY $33 200 $81 500 $163 1, 000 $49 300 $93 569 $65 400 $49 300 $16 100 $24 150 120 Egypt EGP $21 150 $36 250 $43 300 $51 358 $41 290 $21 150 $143 1, 000 $100 700 $43 300 $14 100 $17 France EUR $1, 320 1, 000 — — $198 150 $416 315 $924 700 $637 483 $561 425 — — $158 120 $264 200 $125 95 Germany EUR $69 52 $132 100 $363 275 $181 138 $693 525 $264 200 $198 150 $356 270 $132 100 $79 60 $132 100 India INR $51 3, 000 $21 1, 250 $34 2, 000 $41 2, 450 $74 4, 400 $127 7, 500 $85 5, 000 $34 2, 000 $38 2, 250 $25 1, 500 Indonesia IDR $90 900, 000 $35 350, 000 $15 150, 000 $23 225, 000 $100 1, 000 $50 500, 000 $20 200, 000 $25 250, 000 $20 200, 000 Japan JPY — — $350 35, 000 $500 50, 000 $600 60, 000 — — $1, 500 150, 000 $260 26, 000 — — $768 76, 839 $10 1, 000 $1, 350 135, 000 Korea KRW — — $27 30, 000 $36 40, 000 $90 100, 000 $29 32, 500 $45 50, 000 $77 85, 000 $36 40, 000 $18 20, 000 $45 50, 000 Malaysia MYR $63 200 $125 400 $94 300 $157 500 $314 1, 000 $94 300 $119 380 $63 200 $71 225 $31 100 $47 150 Mexico MXN $40 500 $178 2, 250 $53 675 $257 3, 250 $198 2, 500 $59 750 $79 1, 000 $40 500 Russia RUB $15 500 $36 1, 175 $31 1, 000 $92 3, 000 $39 1, 250 $15 500 $12 400 $15 500 Singapore SGD $2 2 $118 150 $552 700 $158 200 $217 275 $197 250 $374 475 $236 300 $79 100 $158 200 $43 55 Spain EUR $389 295 $16 13 $69 53 $66 50 $79 60 $198 150 $73 55 $115 88 $165 125 $66 50 $53 40 Turkey TRY $52 100 $260 500 $338 650 $99 190 $260 500 $164 315 $101 195 $78 150 $36 70 $26 50 United Kingdom GBP $31 20 $153 $100 $153 100 $590 385 $153 100 $613 400 $766 500 $123 80 $77 50 United States $350 N/A $100 N/A $2, 600 N/A $328 N/A $230 N/A $100 N/A $300 N/A $88 N/A $100 N/A $105 N/A $126 N/A USD 9

Consumers see themselves as best able to protect their information “Who do you feel

Consumers see themselves as best able to protect their information “Who do you feel is most effective at helping you maintain the online security, privacy, and safety of your personal information online? ” 61% 2013 2012 57% 28% 20% 9% 12% 9% 2% Self Online companies & businesses Government Other/none 1% 1% School Most Effective Self Bus Gov’t 20 -Country/Region Australia Belgium Brazil Canada China Egypt France Germany India Indonesia Japan Korea Malaysia Mexico Russia Singapore Spain Turkey United Kingdom United States 61% 63% 66% 69% 46% 44% 70% 72% 55% 74% 63% 56% 65% 60% 59% 41% 48% 70% 64% 20% 15% 22% 16% 30% 22% 10% 24% 18% 31% 22% 18% 24% 29% 16% 20% 21% 14% 16% 9% 10% 5% 8% 6% 16% 7% 3% 11% 6% 1% 15% 10% 6% 3% 20% 15% 22% 6% 4% 10

Global score is virtually unchanged versus 2012 MCSI reveals safety behavior is not improving

Global score is virtually unchanged versus 2012 MCSI reveals safety behavior is not improving 34. 6 10, 4 34. 3 10, 8 Behavioral 9, 5 9, 3 Technical Foundational 14, 7 14, 2 2013 2012 20 -Country/Region Australia Belgium Brazil Canada China Egypt France Germany India Indonesia Japan Korea Malaysia Mexico Russia Singapore Spain Turkey United Kingdom United States Behavioral Technical Foundational Total vs. 2012 10. 4 11. 6 9. 3 10. 7 11. 1 9. 5 11. 7 8. 2 8. 4 12. 7 13. 1 5. 4 7. 5 13. 8 10. 9 10. 3 11. 2 10. 3 13. 3 10. 5 7. 6 9. 5 10. 3 9. 1 9. 4 9. 3 8. 5 9. 7 7. 5 7. 6 10. 6 12. 8 4. 3 7. 1 14. 1 10. 4 9. 7 11. 2 9. 8 11. 5 8. 6 9. 6 14. 7 17. 6 16. 3 14. 0 16. 8 13. 4 12. 7 13. 7 16. 6 12. 7 11. 8 13. 7 12. 5 14. 4 15. 0 13. 7 16. 3 14. 5 15. 3 17. 1 15. 9 34. 6 39. 5 34. 7 34. 1 37. 2 31. 4 34. 1 29. 4 32. 5 36. 1 37. 7 23. 4 27. 1 42. 3 36. 3 33. 8 38. 7 34. 6 40. 2 36. 1 33. 1 11

Consumers report they aren’t using all available foundational protections Some say they are not

Consumers report they aren’t using all available foundational protections Some say they are not using the most basic tools that could stave off trouble 72% 2013 62% 54% 2012 53% 40% 44% 40% 42% 33% Up-to-date Windows (Windows Vista or newer) Installed antimalware software on my PC or laptop Turn on and leave on my computer firewall Run software updates or turn on automatic updates 33% Use secured wireless networks 12

In fact, many are better protected than they realize Directing users to check their

In fact, many are better protected than they realize Directing users to check their system settings reveals a more positive picture Before checking After checking 95% 84% 82% 54% 40% Installed antimalware software Turned on and left on firewall See Slide 22 for a description of how computer settings were checked. 40% Turned on automatic updates 13

Reported use of foundational protections by country/region Installed antimalware software on my PC or

Reported use of foundational protections by country/region Installed antimalware software on my PC or laptop Turn on and leave on my computer firewall Run software updates or turn on automatic updates Up-to-date Windows (Vista or newer) Before checking After checking 20 -Country/Region 72% 54% 95% 40% 84% 40% 82% 33% Australia 83% 66% 97% 49% 87% 53% 87% 37% Belgium 78% 48% 97% 49% 82% 52% 92% 38% Brazil 75% 50% 98% 40% 88% 35% 85% 26% Canada 78% 60% 96% 51% 87% 52% 89% 34% China 47% 49% 96% 51% 83% 30% 70% 45% Egypt 63% 50% 87% 39% 78% 34% 64% 21% France 77% 39% 96% 41% 86% 42% 91% 20% Germany 74% 63% 98% 53% 86% 49% 86% 34% India 61% 49% 95% 25% 74% 33% 71% 36% Indonesia 60% 49% 95% 34% 78% 26% 66% 23% Japan 76% 56% 92% 39% 91% 30% 91% 20% Korea 53% 51% 96% 48% 91% 30% 84% 25% Malaysia 74% 55% 95% 31% 79% 32% 70% 38% Mexico 74% 48% 97% 36% 83% 39% 82% 42% Russia 68% 60% 95% 30% 77% 48% 75% 20% Singapore 83% 58% 94% 37% 88% 43% 86% 42% Spain 69% 57% 96% 34% 87% 38% 83% 39% Turkey 74% 54% 92% 35% 82% 36% 79% 47% United Kingdom 84% 61% 96% 44% 90% 49% 90% 39% United States 83% 59% 96% 40% 88% 47% 91% 29% Use secured wireless networks 14

Key technical tools are not widely used Respondent use of each of the 12

Key technical tools are not widely used Respondent use of each of the 12 technical tools Limit what strangers can see on social networks 36% Limit amount of personal info available online 36% Change social network privacy settings 33% Use a PIN or password to lock a mobile device 33% 29% Limit what friends can see on social networks 23% Use screen names and gamer tags, not my real name Use phishing and web browser filters 21% Hide my computer's identity from websites 21% Use a mobile security app or feature 21% 19% Edit or delete info to protect my online reputation 15% Use search engines to monitor and manage my personal info online Used a service to edit or delete information about me online Use among smartphone owners 10% 15

Use of technical tools by country/region Take steps to Use a PIN or Use

Use of technical tools by country/region Take steps to Use a PIN or Use search Limit what Change my Limit what Edit or delete Use a mobile Used a service limit the password to Create screen Take steps to engines to strangers can social network friends can information security to edit or amount of lock my names and/or Use phishing hide my monitor and see on my privacy see on my about me that application delete personal info mobile device gamer tags and web computer's manage my social settings to social might impact information available that are not browser filters identity from personal networking limit what I networking my online about myself information my real name websites site share site reputation online only online 20 -Country/Region Australia Belgium Brazil Canada China Egypt France Germany India Indonesia Japan Korea Malaysia Mexico Russia Singapore Spain Turkey United Kingdom United States 36% 43% 38% 35% 33% 30% 29% 26% 34% 47% 20% 23% 48% 47% 46% 42% 40% 45% 34% 30% 36% 48% 39% 36% 47% 34% 26% 30% 33% 41% 36% 7% 33% 44% 30% 42% 31% 33% 41% 40% 33% 37% 30% 32% 32% 36% 20% 26% 38% 47% 9% 17% 46% 45% 41% 43% 33% 47% 30% 26% 33% 39% 43% 18% 34% 16% 42% 41% 39% 35% 44% 11% 26% 51% 32% 28% 41% 37% 38% 33% 27% 29% 33% 31% 28% 16% 35% 27% 21% 34% 40% 15% 19% 46% 39% 31% 33% 32% 36% 24% 19% 23% 29% 28% 18% 33% 14% 20% 24% 12% 16% 22% 25% 10% 31% 29% 25% 23% 21% 25% 27% 21% 23% 25% 24% 27% 14% 19% 22% 20% 21% 16% 20% 26% 21% 19% 20% 18% 26% 22% 18% 21% 23% 13% 21% 27% 25% 20% 15% 19% 21% 23% 7% 11% 28% 24% 21% 27% 20% 24% 19% 23% 19% 21% 11% 23% 16% 20% 27% 7% 10% 25% 29% 5% 17% 30% 27% 12% 25% 23% 26% 14% 11% 21% 16% 13% 24% 12% 20% 28% 15% 22% 30% 33% 11% 22% 35% 16% 19% 22% 17% 25% 16% 18% 15% 13% 17% 16% 12% 13% 20% 13% 14% 21% 23% 7% 14% 24% 13% 10% 14% 25% 10% 7% 10% 6% 3% 13% 4% 11% 18% 3% 4% 17% 26% 3% 8% 28% 12% 8% 11% 12% 5% 6% 16

Some respondents behave cautiously, but are not proactive Users report not behaving in risky

Some respondents behave cautiously, but are not proactive Users report not behaving in risky ways, but miss taking active steps to protect themselves Conduct transactions on reputable sites ONLY 45% Create passwords using uppercase and lowercase letters, numbers, and symbols 45% Educate myself about the latest steps to protect against identity theft Use unique passwords for each account or website Educate myself about the latest steps for protecting my online reputation Am selective when texting Use websites with https: // 37% 31% 31% 30% 17

Behavioral steps by country/region Conduct transactions on reputable sites ONLY 20 -Country/Region Australia Belgium

Behavioral steps by country/region Conduct transactions on reputable sites ONLY 20 -Country/Region Australia Belgium Brazil Canada China Egypt France Germany India Indonesia Japan Korea Malaysia Mexico Russia Singapore Spain Turkey United Kingdom United States 45% 49% 54% 47% 54% 45% 36% 48% 44% 37% 52% 19% 44% 46% 45% 46% 44% 41% 63% 45% 39% Create passwords using upper and lower case letters, numbers and symbols 45% 51% 40% 42% 51% 47% 46% 36% 49% 39% 42% 25% 48% 49% 55% 44% 41% 48% 49% 42% Educate myself about the latest steps to help prevent identity theft 37% 40% 23% 41% 33% 37% 51% 16% 24% 55% 53% 28% 32% 59% 30% 26% 41% 31% 48% 35% 36% Create unique Educate myself Am selective about passwords for each about the latest what I share in text account or website steps to protect my messages I use online reputation 31% 33% 20% 17% 34% 33% 45% 17% 22% 41% 18% 15% 48% 43% 36% 29% 31% 36% 32% 34% 31% 29% 15% 46% 22% 25% 48% 11% 12% 55% 48% 16% 22% 58% 26% 39% 26% 42% 26% 21% 31% 41% 31% 29% 37% 12% 20% 27% 19% 36% 50% 9% 14% 27% 34% 42% 39% 42% 38% 36% 28% Use secure websites (https: //) 30% 32% 42% 33% 28% 27% 43% 34% 33% 21% 14% 13% 36% 30% 17% 27% 32% 43% 28% 26% 18

2013 MCSI Additional Findings 19

2013 MCSI Additional Findings 19

Average number of safety steps by country/region 7 behaviors 12 technical tools 20 -Country/Region

Average number of safety steps by country/region 7 behaviors 12 technical tools 20 -Country/Region Australia Belgium Brazil Canada China Egypt France Germany India Indonesia Japan Korea Malaysia Mexico Russia Singapore Spain Turkey United Kingdom United States 2. 5 2. 9 2. 8 3. 1 2. 3 2. 7 2. 5 2. 9 2. 7 2. 8 2. 3 2. 6 2. 7 2. 9 2. 0 2. 3 3. 0 3. 2 3. 1 3. 9 1. 3 1. 9 2. 2 3. 2 4. 3 2. 6 3. 2 2. 5 3. 0 2. 6 3. 4 2. 9 3. 2 3. 5 2. 6 2. 3 5 foundational settings Before checking 2. 4 2. 9 2. 7 2. 3 2. 8 2. 3 2. 1 2. 2 2. 7 2. 1 1. 9 2. 2 2. 1 2. 3 2. 4 2. 3 2. 6 2. 4 2. 5 2. 8 2. 6 See Slide 27 for the % conversion of safety steps by country/region After checking 3. 4 3. 7 3. 6 3. 4 3. 6 3. 3 2. 7 3. 4 3. 5 3. 2 2. 9 3. 4 3. 3 3. 1 3. 5 3. 2 3. 7 3. 5 3. 7 Of the 7 behaviors to improve online safety, the average respondent demonstrated 2. 5. Of 12 technical tools to manage online reputation and safety, the average respondent used only about 3. Of the 5 foundational settings, respondents reported using 2. 4; after checking, it was actually 3. 4. Checking for foundational settings During the survey, respondents were asked about five foundational elements of their PC’s safety: • Up-to-date Windows (Vista or newer) • Antimalware software installed • Firewall protection • Automatic software updates • Use of secure wireless connections At the end of the survey, they were guided to verify their answers on the three that are prone to confusion and easy to check: antimalware software, firewall protection, and automatic updates. Many respondents reported discovering that they were better protected than they had known. 20

Proactive Tips for Greater Online Safety 21

Proactive Tips for Greater Online Safety 21

Top tips for online safety* 1: Defend your devices 4: Take charge of your

Top tips for online safety* 1: Defend your devices 4: Take charge of your online reputation Strengthen your devices’ defenses Pay attention to what’s online about you Avoid downloading malware Cultivate an accurate, positive reputation 2: Protect sensitive personal information Look for signs of a secure webpage (https: //) Save financial transactions for home Keep sensitive info to yourself 5: Use social networks more safely Use Settings or Options to manage your privacy Accept new friends wisely Be careful what you post Avoid scams 3: Create strong passwords Use unique, long, and strong passwords & PINs Keep them secret *Click the links for detailed information on each tip. 6: Take extra steps to help keep kids safer online Play online with kids Manage and monitor kids’ computer use Get reports of kids’ computer use 22

“Do 1 Thing” to stay safer online We can take many steps to help

“Do 1 Thing” to stay safer online We can take many steps to help protect ourselves and our families online. Microsoft is asking you to “Do 1 Thing” to stay safer online. Take any of the actions below and Microsoft will make a donation to Tech. Soup Global, a nonprofit organization using technology to solve global problems and foster social change! • Share your #Do 1 Thing story on the new Microsoft Safer Online webpage: Microsoft. com/Safer. Online • Change your profile pictures to the #Do 1 Thing icon (bit. ly/MSFTdo 1 thing) & tells us on Twitter or Facebook. • Post, tweet, blog, or share the icon or webpage with your social circles using the hashtag #Do 1 Thing. Sample post: Tell @Safer_Online the 1 thing you can do to stay safer online! #Do 1 Thing #SID 2014 http: //bit. ly/1 e 4 Xv. QM 23

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2013 MCSI samples 20 /Country Region AU BE BR CA CN EG FR DE

2013 MCSI samples 20 /Country Region AU BE BR CA CN EG FR DE IN ID JP KR MY MX RU SG ES TR UK US MCSI sample 10, 484 530 515 530 527 529 488 527 538 524 512 516 524 523 526 525 530 532 Internet users (millions) 1. 45 B 20 8 80 28 511 17 51 67 120 55 102 41 18 43 61 3. 9 31 35 52. 9 245 51% 48% 50% 51% 49% 45% 47% 50% 46% 50% 52% 49% 51% 52% 50% 49% 46% 50% 51% 48% Female Male 50% 49% 16% 14% 39% 48% 36% 43% 50% 15% 43% 30% 49% 7% 21% 35% 36% 43% 25% 72% 44% 52% 49% 52% 50% 49% 14% 12% 11% 7% 7% 5% 37% 41% 39% 44% 51% 53% 37% 28% 27% 35% 30% 25% 31% 49% 43% 27% 49% 53% 54% 63% 54% 47% 53% 27% 18% 30% 33% 20% 37% 49% 51% 8% 10% 7% 8% 32% 51% 37% 41% 80% 36% 42% 22% 12% 45% 44% 15% 54% 50% 22% 30% 38% 15% 30% 19% 45% 77% 63% 58% 20% 53% 37% 84% 54% 39% 51% 55% 61% 47% 26% 23% 43% 49% 34% 28% 59% 60% 37% 48% 55+ 35 -54 18 -34 71% 62% 34% 50% 54% 40% 30% 24% 26% 23% Tablet Smartphone 25

Building the 2013 Index New questions accommodate evolving technology and greater use of mobile

Building the 2013 Index New questions accommodate evolving technology and greater use of mobile devices Behavioral 30 points Technical 40 points Foundational 30 points Conduct transactions on reputable sites ONLY Use websites with an https: // connection for highly sensitive transactions Create unique passwords for each account or website I use Create passwords using uppercase and lowercase letters, numbers, and symbols Educate myself about the latest steps to help prevent identity theft Educate myself about the latest steps to protect my online reputation NEW: Being selective about what I share through text messages Create screen names and gamer tags that are not my real name Change my social network privacy settings to limit what information I share Take steps to limit the amount of personal information available about myself online Use phishing and web browser filters Take steps to hide my computer`s identity from the websites I visit Use search engines to monitor and manage my personal information online Edit or delete information about me online that might impact my online reputation Used a service to edit or delete information about me online NEW: Use a mobile security application or feature (Smartphone users only) NEW: Use a PIN or password to lock my mobile device (Smartphone users only) NEW: Limit what friends can see on my social network site NEW: Limit what strangers can see on my social network site Up to date operating system (Vista or newer) Turn on and leave on my computer firewall Install or update antimalware software on my PC or laptop Run software updates or turn on automatic updates Use secured wireless networks 26

All safety steps by country/region 20 -Country/ Region Australia Create passwds Conduct using transupperactions

All safety steps by country/region 20 -Country/ Region Australia Create passwds Conduct using transupperactions and on lowerreputable case sites letters, ONLY numbers and symbols Educate myself about the latest steps to prevent identity theft Create unique passwds for each account or website I use Educate myself Limit the Change what amt of my social about the Am Use strangers personal network latest selective info privacy steps to about websites can see with on my available settings protect what I my share in https: // social about to limit online text msgs network me what I reputatio site online share n Use a PIN or Create Edit or Limit screen Take passwd delete what steps to informatio names Use to lock friends Use a and phishing hide my n about my mobile can see me that PC’s gamer & web mobile security on my tags that browser identity might device social app are not filters from impact my network online only my real websites reputation site only name Use search engines to monitor and manage my personal info online Use a Installed Turn on and leave Run software service Use upantimalware on updates Use to edit to-date software on my PC my computer or turn on secured or delete Windows or laptop firewall automatic updates wireless info (Vista or networks about newer) me online Before After checking checking 45% 37% 31% 31% 30% 36% 33% 29% 23% 21% 19% 21% 15% 10% 72% 54% 95% 40% 84% 40% 82% 33% 49% 51% 40% 33% 29% 41% 32% 43% 48% 37% 39% 29% 23% 21% 16% 13% 6% 83% 66% 97% 49% 87% 53% 87% 37% Belgium 54% 40% 23% 20% 15% 31% 42% 38% 39% 30% 43% 33% 28% 23% 11% 13% 17% 3% 78% 48% 97% 49% 82% 52% 92% 38% Brazil 47% 42% 41% 17% 46% 29% 32% 38% 36% 32% 18% 31% 18% 25% 21% 23% 24% 16% 13% 75% 50% 98% 40% 88% 35% 85% 26% Canada 54% 51% 33% 34% 22% 37% 33% 35% 47% 32% 34% 28% 33% 24% 27% 16% 12% 4% 78% 60% 96% 51% 87% 52% 89% 34% 49% 96% 51% 83% 30% 70% 45% China 45% 47% 33% 25% 12% 28% 33% 34% 32% 16% 14% 27% 25% 20% 13% 11% 47% Egypt 36% 46% 51% 45% 48% 20% 27% 30% 26% 36% 42% 35% 20% 14% 20% 27% 28% 20% 18% 63% 50% 87% 39% 78% 34% 64% 21% France 48% 36% 17% 11% 27% 43% 29% 30% 20% 41% 27% 24% 19% 15% 7% 15% 13% 3% 77% 39% 96% 41% 86% 42% 91% 20% Germany 44% 49% 24% 22% 19% 34% 26% 33% 26% 39% 21% 12% 22% 19% 10% 22% 14% 4% 74% 63% 98% 53% 86% 49% 86% 34% India 37% 39% 55% 41% 55% 36% 33% 34% 41% 38% 35% 34% 16% 20% 21% 25% 30% 21% 17% 61% 49% 95% 25% 74% 33% 71% 36% Indonesia 52% 42% 53% 41% 48% 50% 21% 47% 36% 47% 44% 40% 22% 21% 23% 29% 33% 26% 60% 49% 95% 34% 78% 26% 66% 23% Japan 19% 25% 28% 16% 9% 14% 20% 7% 9% 11% 15% 25% 16% 7% 5% 11% 7% 3% 76% 56% 92% 39% 91% 30% 91% 20% Korea 44% 45% 32% 15% 22% 14% 13% 23% 33% 17% 26% 19% 10% 20% 11% 17% 22% 14% 8% 53% 51% 96% 48% 91% 30% 84% 25% Malaysia 46% 48% 59% 48% 58% 27% 36% 48% 44% 46% 51% 46% 31% 26% 28% 30% 35% 24% 28% 74% 55% 95% 31% 79% 32% 70% 38% Mexico 45% 49% 30% 43% 28% 34% 30% 47% 30% 45% 32% 39% 21% 24% 27% 16% 13% 12% 74% 48% 97% 36% 83% 39% 82% 42% Russia 46% 55% 26% 36% 26% 42% 17% 46% 40% 41% 28% 31% 29% 19% 21% 12% 19% 10% 8% 60% 95% 30% 77% 48% 75% 20% 58% 94% 37% 88% 43% 86% 42% Singapore 44% 41% 29% 39% 27% 42% 43% 41% 33% 25% 20% 27% 25% 22% 14% 11% 83% Spain 41% 31% 26% 42% 32% 40% 31% 33% 37% 32% 23% 18% 20% 23% 17% 14% 11% 69% 57% 96% 34% 87% 38% 83% 39% Turkey United Kingdom United States 63% 48% 36% 42% 38% 43% 45% 33% 47% 38% 36% 21% 26% 24% 26% 25% 12% 74% 54% 92% 35% 82% 36% 79% 47% 45% 49% 35% 32% 26% 36% 28% 34% 41% 30% 33% 24% 25% 22% 19% 14% 16% 10% 5% 84% 61% 96% 44% 90% 49% 90% 39% 42% 36% 34% 21% 28% 26% 30% 40% 26% 27% 19% 27% 18% 23% 11% 18% 7% 6% 83% 59% 96% 40% 88% 47% 91% 29% 27

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© 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes

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