100102201 100101007 Asia Pacific a world leader in

英文四 100102201 游靖雯 100101007 林若瑄

Asia Pacific a world leader in the MICE industry • Singapore • Japan • Korea • Hong Kong • Taiwan • India • Malaysia 680 Million USD!!

Target Provides one-on-one meetings for organizers and suppliers to negotiate and discuss future business opportunities. • Key buyers • Planners • Decision-Makers • Ex. Garment machines, bakery…

MICE Asia Expo in Singapore • Recent venue and restaurant openings • Guides on how to run events • Event concepts • Social media • How to negotiate when choosing venues • Deciding on locations for events and general buying tips • Running and growing a sales team • Marketing for events … etc

MICE industry enters a bustling period How to be eye-catching! HRH Communications officer gives suggestions on successful promotion! • Both personally relevant and impressive • Invest in high technology and human resource • Understand client’s corporate culture

Example • Recruit graduates for IBM üGiant screen at campus theatre üShow movie-like video üHigh-tech stage presentation Result – some of the students wanted to work for the employer forever!!

MICE Growth & Income in Thailand

Bravo Thailand！ -The money that came $ MICE contributes 8. 95% of Thailand’s overall tourism market & 0. 6% of its national GDP In the year 2012… $ 895, 224 visitors $ 2. 66 billion US dollars of industry revenue (79. 8 billion NT dollars)

The money yet to come -Mr. Sridama’s new year resolutions for 2013 3 Strategies of TCEB(Thailand Convention and Exhibition Bureau) 1. Penetrate new markets ü Internationalmarket: develop potential 2 nd tier cities, build longstanding presence in major cities ü Domesticmarket: develop new MICE cities, work closely with private sectors and local business communities

The money yet to come -Mr. Sridama’s new year resolutions for 2013 2. Build a network of strategic alliances ü Collaborate with international MICE agencies, ex: IAPCO, MPI… ü Collaborate with industry bodies ü Expand airline partnerships

The money yet to come -Mr. Sridama’s new year resolutions for 2013 Some thoughts… Business platforms are great, but singlemarket of the AEC(ASEAN Economic Community) would they still be effective when there Report findings of many ‘MICE Health Check’ And if arethe simply too platforms? Prepare sectors economic integration the private meetings arefor over-commercialized, Organize regularpeople traininglose programs operators wouldn’t sightfor of. MICE the real Establish a MICE industry working group, ex: PR focus? 3. Positionthe industry to compete effectively in the upcoming ü ü