10 th WorldWide Web Conference Digital Rights Management

10 th World-Wide Web Conference Digital Rights Management on the Web Dr Renato Iannella IPR Systems Chief Scientist renato@iprsystems. com http: //www. iprsystems. com

Overview u DRM Definition and New Opportunities u Rights Requirements u Modelling & Languages u Example Sectors u Ebook (Oz. Authors) u Video/Audio (MPEG) u DRM Standards Summary u Web Architecture u W 3 C DRM Workshop u Conclusion Copyright IPR Systems Pty Ltd 2001

DRM Definition u DRM has always had a “security/protection” emphasis u Broader definition u “Digital Rights Management (DRM) involves the description, identification, trading, protection, monitoring and tracking of all forms of rights usages over both tangible and intangible assets including management of Rights Holders relationships” Copyright IPR Systems Pty Ltd 2001

DRM Perspectives Social Business Governed by Accounting Practices Transfer of $$ DRM Technical Governed by Social norms Give a Gift Legal Copyright IPR Systems Pty Ltd 2001 Governed by Technical Standards XML File Governed by the Laws of the Jurisdiction License

New Opportunities u From “Creation Waterfall” u Pay for possession u Limited re-use rights available Create Trade Use Copyright IPR Systems Pty Ltd 2001

New Opportunities u Towards “Creation Life-Cycle” u Blurring creation and use towards re-creation and re-use u Pay for usage, not possession u Share the rights u Share the revenue Create u Require Trusted services to validate Trade rights and trades Use u Transparent Rights Copyright IPR Systems Pty Ltd 2001

Digital Supply Chain Copyright IPR Systems Pty Ltd 2001

Rights Requirements u Model Assets and Relationships u Trusted Identification u Content (all levels) u DOI, ISO ISTC, URI. . . u Parties: Directories. . . u Licences: Consumer rights u Digital Rights Expression Language u Digital Rights Protection u Digital Rights Tracking u Digital Rights Trading Copyright IPR Systems Pty Ltd 2001

Rights Metadata Model Copyright IPR Systems Pty Ltd 2001

Open Digital Rights Lang u Semantics of a core DRM Language u Open or Trusted environments u Foundation for extensible (ie XML) and sectorspecific rights language u Interoperability across sectors/industries u Submitted to Ebook and MPEG communities u http: //odrl. net/ Copyright IPR Systems Pty Ltd 2001

ODRL Usage Model Copyright IPR Systems Pty Ltd 2001

Rights Complexity Balance: u Current Technology Offerings u Usability Usages u Need Rights. Holders O Copyright IPR Systems Pty Ltd 2001 C Roles a g bli st n o s n tio s nt i a r Users

Rights Trading Copyright IPR Systems Pty Ltd 2001

Ebooks u Significant growth area! u Open Standards are required u Electronic Book Exchange (EBX) u Secure/certified distribution of ebook vouchers u http: //www. ebxwg. org u Open. EBook Forum u XML Structure for Content u New WGs: metadata, ids, rights and rules u http: //www. openebook. org u Open. Ebook and EBX now merged. . . Copyright IPR Systems Pty Ltd 2001

Oz. Authors: Ebook Service u Joint Venture with Australian Society of Authors u An online service for rights holders and their customers u Content Providers: Authors, Agents, Publishers u Promote their works in a new and safe digital environment setting usage and payment levels u Supports “Fee and Free” u Low cost method of digital self-publishing u Value-add services (resources, reviews. . . ) u Flexible purchase options (eg parts of ebooks) u http: //www. ozauthors. com. au Copyright IPR Systems Pty Ltd 2001

Copyright IPR Systems Pty Ltd 2001

Product: DRX u Digital Rights Exchange (DRX) u Internet Trading e. Commerce Software for Digital Assets and their Rights u Asset upload, mgt, reporting, and payments u PDF (Open. EBook/EBX soon) u Flexible Vocabularies u Parties (v. Card), Content (ONIX), Rights (ODRL) u Interface to “down-stream” Systems u Content protection, tracking u Core software for multiple sectors u Ebook, software, learning objects, audio/video Copyright IPR Systems Pty Ltd 2001

MPEG (Video/Audio) u Intellectual Property Management and Protection (IPMP) u MPEG-2: Digital TV u MPEG-4: The “bits” - IPMP “Hooks” u MPEG-7: Descriptions are as valuable as content u MPEG-21: Integrating the pieces: u IPMP: Rights Data Dictionary and Language u Call for Requirements (finalised in July) u Call for Proposal (October) Copyright IPR Systems Pty Ltd 2001

MPEG-21 Core Elements Copyright IPR Systems Pty Ltd 2001

Web Architecture Tim Berners-Lee, Director, W 3 C, XML 2000 Conference, Washington DC, Dec 2000 Copyright IPR Systems Pty Ltd 2001

Web Architecture u Need for new/updated technologies u Metadata Framework u RDF integrated closer with XML Schema u Trust (Digital Signatures) u Better Structure u Lessons from P 3 P, CC/PP u Identification u URIs: Identification, Location, and Naming u URI Activity u XML Packaging and Protocols Copyright IPR Systems Pty Ltd 2001

W 3 C DRM Workshop u DRM Workshop, January 2001 u <http: //www. w 3. org/2000/12/drm-ws/> u 65 Attendees, Position Papers, Minutes, Reports, Presentations u Outcomes: u Concerns over Privacy and Accessibility u Balance needed between Protection and Access u W 3 C should investigate a “Rights Management Framework” for Interoperability u Start some smaller Working Groups (eg Language) u Bring work of other groups together Copyright IPR Systems Pty Ltd 2001

Conclusion u DRM is emerging as a new way to u Enable innovative new business models u Foster more Content online u Everyone wants DRM solved u but its not an easy solution to generalise u DRM technologies are “embryonic” u but evolving fast… u DRM technologies need to meet all the needs of Rights Holders and Consumers (Web Users) u W 3 C: “Leading the Web to its Full Potential” u DRM is that potential. . . Copyright IPR Systems Pty Ltd 2001