10 min 25 min Needs 35 min 55

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10 min 전략과 기획 25 min 고객 Needs 35 min 실전 사례 55 min

10 min 전략과 기획 25 min 고객 Needs 35 min 실전 사례 55 min Key word 60 min Q&A

10 HCI 방법론 Note Taker Interviewer Video 담당 Interviewee

10 HCI 방법론 Note Taker Interviewer Video 담당 Interviewee

12 판매자 사례 Relate Relationship Game Community Game Leveraging personal relationships for trust Leveraging

12 판매자 사례 Relate Relationship Game Community Game Leveraging personal relationships for trust Leveraging shared interests for connection Identity Exposure Price Game Brand Game Leveraging economy of scale for price advantage Leveraging brand power for higher margin Transact

13 전략방향 Extended Offerings Differentiation Focus Social Fun, Care, Self-expression, Obligation, Togetherness Trust, Simplicity,

13 전략방향 Extended Offerings Differentiation Focus Social Fun, Care, Self-expression, Obligation, Togetherness Trust, Simplicity, Intelligence, Validation Basic Offerings Personal Shopping Skills, Time Saving, Value for Money Functional Extended Offerings Beauty, Self-esteem, Identity Emotional

14 고객 유형 컴퓨터/ 가전/ 디지털 기기 가격비교 사이트 Genera tion Digital 14 -25

14 고객 유형 컴퓨터/ 가전/ 디지털 기기 가격비교 사이트 Genera tion Digital 14 -25 세 26 -35 세 타 유입경 로 의류/ 패션잡화 화장품/ 이미용품 남성 여성 Stylish Youth Errand Runners Men’s Style Thrifty Family Providers Classy Lady Hi-Tech Seniors 타 유입경 로 Sex and the City Cheap Techies 36 -45 세 가격비교 사이트 Make Me Beautiful Gadget Buyers 46 -50 세 스포츠 레저 Make Me Young

해외 사례 15 www. etsy. com www. woot. com www. musicovery. com

해외 사례 15 www. etsy. com www. woot. com www. musicovery. com

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