1 TOTALLYHER CATCHUP AGENDA Sales billing update Scott

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TOTALLYHER CATCH-UP AGENDA Sales billing update (Scott) Hits of the week (Scott) Planning (JR) PR (Whitney/Annie) Account Management (Laura) Marketing Strategy (Bobby) Marketing (Joanne/Katie) Competitive(Katie) 2

TOTALLYHER CATCH-UP PR Rebecca Schmitt announcement was viewed 565 times and picked up by 361 outlets. Media. Post - People on the Move Cynopsis Digital - Exec Moves Adotas - Totallyher Hires Ex-EHarmony Product Expert Rebecca Schmitt As VP/GM The Heart Truth releases have been finalized. Seeding out ‘Show Us Your Red’ this week, and partnership release next week. Looking into sponsorship packages at women’s conferences What is PRable? 3

CREATIVE SHOWCASE - PITCH 4

CREATIVE SHOWCASE - SOLD 5

COMPETITIVE SHEKNOWS – TAKEOVER 6

COMPETITIVE SHEKNOWS – PUSHDOWN 7

totallyher U. S. totallyher Property F 21 -49 totallyher vs i. Village 12. 8 % UV totallyher vs She. Knows totallyher vs our second closest competitor 14 % UV 8% UNIQUES COMP INDEX totallyher 9. 7 M 155 GLAM MEDIA (NETWORK) 29. 1 M 112 IVILLAGE DIGITAL NETWORK 8. 6 M 116 SHEKNOWS 8. 5 M 143 HEARST DIGITAL MEDIA 6. 6 M 130 CONDE NAST DIGITAL 5. 8 M 99 POPSUGAR NETWORK 4. 6 M 153 COMP INDEX 8

totallyher U. S. totallyher Property F 21 -49 COMP UNIQUE VISITORS Higher than Glam Media (Network) 37. 5% totallyher 36. 6% POPSUGAR NETWORK 36. 2% SHEKNOWS 33. 8% HEARST DIGITAL MEDIA 30. 7% IVILLAGE DIGITAL NETWORK 27. 5% GLAM MEDIA 26. 6% CONDE NAST DIGITAL 23. 3% 9

totallyher U. S. totallyher Property F 25 -54 Higher than the next closest competitor 5% COMP INDEX more unique visitors than i. Village & She. Knows, respectively 11. 6 % UV more unique visitors than i. Village & She. Knows, respectively 12. 9% UV UNIQUES COMP INDEX totallyher 9. 6 M 150 GLAM MEDIA (NETWORK) 28. 9 M 108 IVILLAGE DIGITAL NETWORK 8. 6 M 113 SHEKNOWS 8. 5 M 138 HEARST DIGITAL MEDIA 6. 2 M 118 CONDE NAST DIGITAL 5. 4 M 91 POPSUGAR NETWORK 4. 5 M 143 UV 10

totallyher U. S. totallyher Property F 25 -54 COMP UNIQUE VISITORS Higher than the next closest competitor Higher than Glam Media (Network) 5% 37. 8% totallyher 36. 4% POPSUGAR NETWORK 34. 7% SHEKNOWS 33. 6% HEARST DIGITAL MEDIA 28. 6% IVILLAGE DIGITAL NETWORK 27. 6% GLAM MEDIA 26. 4% CONDE NAST DIGITAL 24% 11

totallyher U. S. totallyher Parenting F 25 -54 More uniques than She. Knows Family (F 25 -54) More uniques than She. Knows Family (F 25 -54 with kids) 25% 36. 8% UNIQUE VISITORS F 25 -54 MOMTASTIC 4. 9 M UNIQUE VISITORS F 25 -54 W/KIDS MOMTASTIC 2. 6 M 10 M TEND: GLAMMEDIA 6. 2 M CAMEMOM NETWORK 6. 3 M CAMEMOM NETWORK 3. 4 M SHEKNOWS FAMILY 3. 9 M SHEKNOWS FAMILY 1. 9 M PARENTS NETWORK 2. 3 M PARENTS NETWORK 1. 2 M PARENTING. COM 1. 6 M PARENTING. COM NETWORK 914 K ABOUT. COM PARENTING 1. 5 M ABOUT. COM PARENTING 810 K POPSUGAR FAMILY 814 K POPSUGAR FAMILY 484 K IVILLAGE FAMILY 747 K IVILLAGE FAMILY 418 K TEND: GLAMMEDIA 12

totallyher U. S. totallyher Fashion - TFS UNIQUE VISITORS 1. 15 M GLAMOUR. COM 567 K 3 M INSTYLE 408 K 2. 7 M WHO WHAT WEAR/ CLIQUE MEDIA, INC 266 K HEARST BEAUTY & FASHION NETWORK 2. 1 M LUCKY MAG 245 K POPSUGAR FASHION BEAUTY & SHOPPING 1. 2 M VOGUE. COM 162 K ELLE 903 K IVILLAGE BEAUTY & STYLE 155 K REFINERY 29 781 K SHEKNOWS BEAUTY 148 K GLAMOUR SITES 576 K STYLE. COM 130 K TFS GLAM STYLE CONDE NAST FASHION – BEAUTY NETWORK 13

Evolve Public Relations What is Press Worthy? Think about what is PRable when you are ideating/brainstorming for new campaigns Features, product announcements, partnerships and acquisitions 14

Evolve Public Relations What is Press Worthy? Unique, never before seen campaigns 15

Evolve Public Relations New Video Series What is Press Worthy? Offline Events 16 16

Evolve Public Relations What is Press Worthy? Mobile apps Campaigns we do with big brands 17

Evolve Public Relations What is NOT Press Worthy? • Standard banner ad • Overlay • Branded E-card • Sponsored Advertorial • Widgets 18

Evolve Public Relations THE PROCESS OF OBTAINING PRESS COVERAGE: PICK YOUR PATH Campaign Closes Don’t consult client Draft pitch/press release Reach out to media prior to campaign and embargo release until after launch date Secure interest/ set up interviews Secured coverage! Consult client to be included in release Receive approval Draft pitch/press release Begin outreach to coincide coverage with campaign launch date Secure interest/set up interviews Secured coverage! Share coverage 19