1 Todays Topics Visitors Bureau 101 Visitor Bureau

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Today’s Topics Visitors Bureau 101 Visitor Bureau Metrics The Move & The Community Partnership More Product Bigger Region Organizational Rebrand!

Visitors Bureau — What in the HECK is that Anyway — What Destination Marketing Organization Why Promoting Commerce and Quality of Life Where Lake Winnebago Region 3

How We Do What We Do Direct Sales Two Full Time Sales On Staff Targeted Marketing $300, 000 Budgeted in 2018 Group Incentives $16, 000 Budgeted in 2018 Robust Digital Presence New website coming on line in 2018

Visitor Bureau Metrics — Tourism Spend in Fond du Lac County — Tourism Spend 2010 $89 MM 2017 $147 MM 2010 -2017 65% Increase in Direct Visitor Spend Fastest growth in Wisconsin 2015 & 2016 5

Visitor Bureau Metrics — Bed Tax 2010 $320, 000 2017 $807, 570 2010 -2017 152% Increase in Bed Tax Revenue 6

Current Events! The Move! Community Partners! More Product & A Bigger Region A Rebrand! 7

The Move — Why Now — § In 2017 We Had About 1, 500 Walk-Ins to the Visitor Center on Pioneer; Of those 1, 500 People, Only 275 Were Actual Tourists … § With Operational Expenses, it Costs Approximately $116 Person to Connect With Less Than 300 Customers Per Year… § Clearly the Value of THAT Building Was Not Being Realized By THIS Organization… 8

Community Partnership — An Awesome Opportunity— § Every Community Throughout the Country Aspires to Have Their Eco/Devo Organizations – Like the Visitors Bureau and the Chamber – Work in Concert Not at Odds… § Collocating Puts Chamber and Visitor's Bureau Teams in Direct Proximity Increasing Synergy and Perhaps Someday Leading to Shared Operational Expenses… § Envision and the Visitors Bureau Remain Separate Organizations with Complimentary Visions: An Increasingly Vibrant Region… § Our New Location Will Allow for a Brand New Visitor Center in the Heart of our Community the Downtown District… 9

1 Drive Commerce Heads in Beds & Cheeks in Seats 2 Fresh Marketing Content $20 million in Positive Press 3 Quality of Life Boring Schmoring!! New Product Development! — Three Great Reasons —

Winter Festival — Second Weekend in February— 11

Summer Festival — May 31 -June 3 , 2018— 12

Why Look Beyond Fond du Lac — The Lake Winnebago Region— Brand Attributes Compliment to Our Brand Pillars Lake Winnebago AND Horicon Marsh Brick & Mortar Increased in Lodging and Meeting Facilities 100 More Lodging Rooms Activities & Events More Things To Do and See Walleye Weekend And Truckin’ Show Revenue Stream More Money Means More Marketing $70, 000 to Bottom Line 13